Mattel163

Mattel163 Limited is a joint venture between the American toys manufacturer Mattel and the Chinese Internet company NetEase (composed in equal parts), aimed for development an publishing online video games based on the Mattel's intellectual property.[2] Its headquarters are located in both Sheung Wan, Hong Kong and El Segundo, California. The "163" in the name refers to the NetEase's domain, 163.com.[1]

Mattel163
Formation2017[1]
Typelimited company
HeadquartersEl Segundo, California
Sheung Wan, Hong Kong
ProductsUNO!, Phase 10, Skip-Bo
Servicesvideo game development
OwnerMattel, NetEase (50%)
Websitehttps://mattel163.com

The first product published was UNO!, originally launched for Facebook Instant Games in 2017,[3] and launched later on iOS and Android.

History

At near end of 2017, Mattel and NetEase partnered to create a new development studio. Mattel163 CEO Amy Huang-Lee says:[1]

It was a very good match for both companies. One wanted to get into digital entertainment, while the other wanted to get into markets outside of China. It took about a year. We started discussing everything in late 2016 and we spent most of 2017 working out the details. We started then working on Uno, which was our first game.

Video games published
  • UNO!, based on the Uno card game

References
  1. "NetEase and Mattel launch new game studio". GamesIndustry.biz. 30 January 2018. Retrieved 2022-02-16.
  2. "Mattel's video game division eyes original IP". GamesIndustry.biz. 26 February 2019. Retrieved 2022-02-18.
  3. "World's Card Game, UNO™, Launches on Facebook Messenger". letsplayuno.com. 2018-01-25. Retrieved 2022-02-20.
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