Mediaocean

Mediaocean is an advertising services and software company, headquartered in New York City. [3]

Mediaocean
TypePrivate company
IndustryAdvertising, information technology
PredecessorsMediaBank, Donovan Data Systems
FoundedMarch 2012
Headquarters
New York City
,
United States of America
Key people
Bill Wise (co-founder & CEO)[1]
Revenue$400 million[2]
Number of employees
1200 (2021)
Websitewww.mediaocean.com

History

Mediaocean was founded in 2012 through the merger of advertising technology companies Donovan Data Systems and MediaBank,[4] which the companies announced the year before.[5] Vista Equity Partners acquired a majority stake in Mediaocean in 2015.[6]

In September 2017, Mediaocean announced its partnership with 4C in order to improve cross-channel marketing.[7]

In 2020, the company employed 1200 people.[8] Also in 2018, Vista Equity Partner explored a sale of Mediaocean.[9]

In 2019, Mediaocean added the SpotX platform to its system and signed a contract with WideOrbit, a TV programmatic company.[10]

In January 2020, Mediaocean acquired Paris-based media management software provider MBS.[11]

In July 2020, Mediaocean announced the acquisition of Chicago-based data science and media technology company 4C Insights.[12]

In July 2021, Mediaocean announced the acquisition of advertising server company Flashtalking.[13]

Corporate affairs

Leadership

Mediaocean is managed by CEO Bill Wise. Other key executives are:[14][15]

  • Nick Galassi, co-founder & CFO
  • John Nardone, President

Products and services

The company provides advertising purchasing, accounting, communication, advertising integration, and other services, such as DARE. Mediaocean handles over $150 billion of advertising spending a year.[2] As of 2013, it also provides advertising statistics to customers, through integration of AOL's online advertising with its own TV-based services.[16]

References
  1. "William Wise". Bloomberg Markets. Retrieved 24 October 2014.
  2. Konrad, Alex (11 December 2013). "Hot Ad Tech Firm Mediaocean Sees IPO in 2014, Refreshes Its Product Lineup". Forbes. Retrieved 24 October 2014.
  3. "Offices". mediaocean.com. Mediaocean. Retrieved 24 October 2014.
  4. "Lefkofsky's ad tech firm closes merger with rival". Chicago Tribune. March 1, 2012. Retrieved March 12, 2012.
  5. Steel, Emily (September 26, 2011). "Rival ad-tech firms to become one". The Wall Street Journal. Retrieved March 12, 2012.
  6. Tan, Gillian (2015-06-29). "Mediaocean to Sell Stake to Vista Equity Partners". Wall Street Journal. ISSN 0099-9660. Retrieved 2020-06-02.
  7. "Mediaocean and 4C Partner to Improve Cross-channel Marketing". Retrieved 2017-10-20.
  8. PR, Jump (14 June 2018). "ITN Holdings and Mediaocean Announce Partnership To Integrate ProVantageX for Buy-Sell Automation". Broadcasting & Cable. Retrieved 2020-05-08.
  9. Gottfried, Laura Cooper and Miriam (2018-10-24). "Vista Equity Partners Explores Sale of Mediaocean". Wall Street Journal. ISSN 0099-9660. Retrieved 2020-06-02.
  10. "Mediaocean Integrates SpotX Into TV Buying Platform, Extends Cross-Platform Access". www.mediapost.com. Retrieved 2020-05-08.
  11. "Mediaocean Acquires MBS to Expand European Operations". MarTech Series. 2020-01-29. Retrieved 2020-04-09.
  12. "Data science media startup 4C Insights is being acquired by Mediaocean". www.americaninno.com. Retrieved 2020-07-14.
  13. Bruell, Alexandra (13 July 2021). "Mediaocean to Buy Adtech Company Flashtalking for $500 Million". Wall Street Journal.
  14. Konrad, Alex. "Hot Ad Tech Firm Mediaocean Sees IPO In 2014, Refreshes Its Product Lineup". Forbes. Retrieved 2017-10-20.
  15. "Mediaocean LLC". Retrieved 8 May 2020.
  16. "AOL Fishes Where TV Dollars Are: Mediaocean". Advertising Age. 30 April 2013. Retrieved 24 October 2014.
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