Melissa Ben-Ishay

Melissa Ben-Ishay (born Melissa Bushell) is the founder of Baked by Melissa, a cupcake company headquartered in New York City, which specializes in small cupcakes.[1]

Melissa Ben-Ishay
Ben-Ishay in 2009
Born
Melissa Bushell

Hillsdale, New Jersey
NationalityAmerican
Alma materSyracuse University
Occupation(s)President and Chief Product Officer of Baked by Melissa
SpouseAdi Ben-Ishay
Children2
Websitewww.bakedbymelissa.com

Early life and education

Melissa Bushell was born in Hillsdale, New Jersey. After graduating from high school, she attended Syracuse University, in Syracuse, New York from 2002 to 2006, receiving a Bachelor's of Science degree in Child and Family Studies.

Career
Baked by Melissa storefront in the Upper East Side, Manhattan.

After graduating university in 2006, Ben-Ishay worked at an advertising agency. In 2008, she was fired from her job as a media planner, and was encouraged by her brother, Brian Bushell, to try a career in baking cupcakes.[2][3]

In 2009, she opened a bakery called Baked by Melissa in the SoHo neighborhood on Manhattan.[4] Bushell was the CEO of Baked by Melissa for 8 years.[1] The company logo is a tie-dye cupcake.

The company has 14 locations and ships cupcakes across the United States.

In 2017, Ben-Ishay released a cookbook titled Cakes by Melissa: Life Is What You Bake It., published by William Morrow Cookbooks.[5]

Personal life

Melissa Ben-Ishay is married to Adi Ben-Ishay, who also works for Baked by Melissa.[6]

References
  1. Taylor, Meggen (2016-12-20). "How Sweet It Is: How This Woman Got Fired From Her Corporate Job And Found Her True Calling". Forbes. Retrieved 2022-10-21.
  2. Prince, Cathryn J. (2017-12-04). "Fired from her job, she turned a bite-sized business into a cupcake conglomerate". The Times of Israel. Retrieved 2022-10-21.
  3. Calderone, Ana (2018-12-21). "How Baked by Melissa's Melissa Ben-Ishay Went from Getting Fired to Launching Her Cupcake Empire". People.com. Retrieved 2022-10-21.
  4. Fama, Amanda (2019-06-10). "Melissa Ben-Ishay Of Baked By Melissa Started Her Cupcake Empire After A Corporate Fail". Elite Daily. Retrieved 2022-10-21.
  5. Ben-Ishay, Melissa (3 October 2017). Cakes by Melissa: Life is What You Bake It. ISBN 978-0062681270.
  6. "Baked by Melissa: Couple built a romance alongside a cupcake business". FOX 5 New York. 2018-02-12. Retrieved 2019-11-19.
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