Milan Fashion Week

Milan Fashion Week (Italian: Settimana della moda di Milano) is a clothing trade show held semi-annually in Milan, Italy. Upcoming autumn/winter fashions are showcased in February/March of each year, and upcoming spring/summer fashions are showcased in September/October of each year. It is one of the most important worldwide.[1]

Milan Fashion Week
A moment of the Milan Fashion Week in February 2010
GenreClothing and fashion exhibitions
FrequencySemi-annually
Location(s)Milan, Italy
Inaugurated1958
Organised byNational Chamber of Italian Fashion
PeopleMaria Antonelli, Roberto Capucci, Princess Caracciolo Ginnetti, Alberto Fagiani, Giovanni Cesare Guidi, Germana Marucelli, Emilio Federico Schuberth, Simonetta Colonna Di Cesarò, Jole Veneziani, Francesco Borrello, Giovanni Battista Giorgini, Pietro Parisio.
Websitewww.cameramoda.it/en/

History and operations

Milan Fashion Week, which was established in 1958, is part of the global "Big Four fashion weeks", the others being Paris Fashion Week, London Fashion Week and New York Fashion Week.[2][3] The schedule begins with New York, followed by London, and then Milan, and ending with Paris. Since the year 1958, Milan Fashion Week has been taking place semi-annually with a women's and a men’s fashion week.[4]

Milan Fashion Week is partially organized by the National Chamber of Italian Fashion (Camera Nazionale della Moda Italiana), a non-profit association which disciplines, co-ordinates, and promotes the development of Italian fashion[5] and is responsible for hosting the fashion events and shows of Milan. The Camera Sindacale della Moda Italiana, was set up on 11 June 1958. This was the forerunner of the body which subsequently became the Camera Nazionale della Moda Italiana.

Proprietors of the most important establishments in Italy, including some private establishments, which, in those days, played a crucial role in the promotion of this sector, were present at the Memorandum of Association: Roberto Capucci, Emilio Schuberth, Maria Antonelli, Princess Caracciolo Ginnetti, Alberto Fagiani, Giovanni Cesare Guidi, Germana Marucelli, Simonetta Colonna Di Cesarò, Jole Veneziani, Francesco Borrello, Giovanni Battista Giorgini, and the lawyer Pietro Parisio.

The events dedicated to women's fashion are the most important (Womenswear / Milan SS Women Ready to Wear, and Milano Moda Donna being the major fashion shows). The summer events dedicated to men include Menswear and Milano Moda Uomo.

In 2013 the Autumn/Winter Milan Fashion Week started on January 20 with Paola Frani, and was followed by shows from major fashion houses such as Armani, Roberto Cavalli, Dolce & Gabbana, Etro, Fendi, Ferragamo, Gucci, Jil Sander, Marni, Max Mara, Missoni, Moschino, Philipp Plein, Prada, Pucci, John Richmond, Tod's, and Versace etc. but also by shows from new labels and younger designers such as Au Jour Le Jour, Cristiano Burani, Gabriele Colangelo, Marco De Vincenzo, Stella Jean, Chicca Lualdi, MSGM, N°21, Fausto Puglisi, Francesco Scognamiglio etc. On 20 November 2013, Giorgio Armani announced he has decided to join the Italian Chamber of Fashion.[5]

In April 2015, Carlo Capasa was named president of the Camera Nazionale Della Moda Italiana.[6]

Certain shows are not held in conjunction with the Camera Nazionale Della Moda Italiana, including Dolce & Gabbana. The Camera Nazionale Della Moda Italiana has also been sharply criticized by designers such as Cavalli.[7]

2020–2022: Milano Digital Fashion Weeks

Due to the COVID-19 pandemic, the 2020 edition took place only through digital media from 14 July to 17 July 2020.[8] In 2022, Gucci made a debut at Milan Fashion Week, finding 68 pairs of twins to showcase their design.

Locations

Milan fashion week includes more than 40 shows each season and transforms the city into a touristic hob by simply creating various venues for the shows selecting the most elegant and influential palaces to become the stage for design. Example of location are Palazzo Reale, Palazzo Serbelloni and many others.

Controversy
Further information: Sustainable fashion

In 2014 Greenpeace protested to demand "toxic-free fashion" by hanging signs in the Galleria Vittorio Emanuele II.[9] Chiara Campione of Greenpeace Italy said the demonstration was set up to "...ask Italian brands, especially Versace, because it has the highest level of hazardous chemicals in its products, to publicly commit to eliminate harmful substances from the various stages of production."

Key revenues
  • Attendees / Visitors: 30,000
  • Total Income: €64 million
  • City Income: €15.5 million
  • Business Income: €48.5 million
  • Venue Income: €7 million
  • Restaurant Income: €22 million
  • Retail Income: €26 million
  • Accommodation Income: €9 million
  • Average Expenditure per Visitor: €1,902[10]

See also

References
  1. "Fashion Week: le quattro settimane della moda nel mondo" (in Italian). Retrieved 28 December 2021.
  2. Bradford, Julie (2014). Fashion Journalism. Routledge. p. 129.
  3. Dillon, Susan (2011). The Fundamentals of Fashion Management. A&C Black. p. 115.
  4. Abrams, Squirrel. "History and Facts About Milan Fashion Week | Fashion Week Online®". Retrieved 2022-04-15.
  5. Zargani, Luisa (20 November 2013). "Giorgio Armani Joins Italian Chamber of Fashion". WWD. Retrieved 20 November 2013.
  6. "Carlo Capasa Named President Of The Camera Nazionale Della Moda Italiana". Fashion Times. 2015-04-10. Retrieved 2016-03-28.
  7. Turra, Alessandra. "Roberto Cavalli Lashes Out at Camera Nazionale della Moda". WWD. Retrieved 2016-03-28.
  8. "Milano Fashion Week: la prima edizione digitale a luglio 2020". vogue.it. .vogue.it. Retrieved 18 July 2020.
  9. Bani, Alessia (20 February 2014). "Greenpeace Activists Protest at Milan Fashion Week". WWD. Retrieved 20 February 2014.
  10. Hendriksz, V. (2021, March 9). Money-makers: What Milan earns from Milan Fashion Week. FashionUnited. Retrieved April 2022, from https://fashionunited.uk/news/fashion/money-makers-what-milan-earns-from-milan-fashion-week/2017022223620
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