Mistral Appliances

Mistral is an Australian home appliances brand[1][2][3] which manufactures kitchen appliances,[4] heating and cooling fans, air fryers,[5][6] thermo cookers,[7] electronics, and other appliances.[8] Mistral was established in 1968.[9] It is a subsidiary of Gerard Sourcing & Manufacturing.[10]

Not to be confused with Mistral (wind).
Mistral
TypePrivately held company
IndustryAppliance Manufacturing
Founded1968
HeadquartersAdelaide, South Australia
Area served
Australia
Key people
Simon Gerard, Anthony Olsen
ParentGerard Retail
WebsiteMistral Australia
Mistral Malaysia

Mistral products are sold by Aldi,[11] Woolworths Supermarkets,[12] Bunnings Warehouse,[13] Australia Post,[14] The Reject Shop.[15]

Quoted from the Mistral website: "Mistral has become a staple household Australian brand, with 9/10 Australians recalling the brand, and 7 out of 10 Australians having owned a product"[16]

Mistral has been a sponsor of the Adelaide Crows,[17] and have also sponsored the boat that Jesse Martin used when he held the record as the youngest person to sail around the world solo.[18]

Mistral was purchased by Gerard Industries in 1990, while being managed by Robert Gerard.[19]

See also

References
  1. "Australian Mistral brand offers durable, long-lasting, affordable home products". Daily News. Retrieved 2022-03-13.
  2. Allsep, Lily (2021-03-03). "The 3 appliances that will transform your kitchen, for less than $100 each". Mamamia. Retrieved 2022-03-13.
  3. "Australian Mistral brand offers durable, long-lasting, affordable home products". dailynews.lk.
  4. Allsep, Lily (2021-03-03). "The 3 appliances that will transform your kitchen, for less than $100 each". Mamamia. Retrieved 2022-03-13.
  5. "Mistral Products - Deals, Coupons & Reviews". OzBargain. Retrieved 2022-03-08.
  6. "Cheaper than ALDI: Spotlight slashes price on 10L air fryer". 7NEWS. 2020-08-20. Retrieved 2022-03-08.
  7. "This new appliance is set to take on the Thermomix". delicious.com.au.
  8. "'Doodle chef!': Shoppers' shock at rude logo on kitchen appliance". au.sports.yahoo.com. Retrieved 2022-03-13.
  9. "About Us – GSM". Retrieved 2022-03-08.
  10. "Mistral – GSM". Retrieved 2022-03-08.
  11. "Is ALDI's Mistral Thermo Cooker as Good as Thermomix?". Canstar Blue. 2019-09-02. Retrieved 2022-03-13.
  12. "Mistral Digital Air Fryer 4l Each | Woolworths". www.woolworths.com.au. Retrieved 2022-03-08.
  13. "Mistral Bunnings". bunnings.com.au. Retrieved 2022-03-08.
  14. "Mistral 10L Digital Air Fryer – White".
  15. Allsep, Lily (2021-03-03). "The 3 appliances that will transform your kitchen, for less than $100 each". Mamamia. Retrieved 2022-03-13.
  16. "About Mistral - Mistral". 2021-02-03. Retrieved 2022-03-08.
  17. "Crows 'getting there': Craig". afl.com.au. Retrieved 2022-03-08.
  18. Staff, ModEx (2017-12-10). "Jesse Martin Becomes Youngest To Sail Solo Around Globe". Modern Explorer. Retrieved 2022-03-08.
  19. "GERARD BUYS MISTRAL". Australian Financial Review. 1990-05-18. Retrieved 2022-03-13.
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