Modern fashion journalism

In 1892, Arthur Baldwin Turnure, an American businessman, founded Vogue, a weekly newspaper aimed at the New York upper class. At that time, Vogue concentrated on documenting and sharing the upper-class lifestyle leading the fashion for the female audience. Still, it also consisted of sport and entertainment for the male audience.

In 1905, Conde Montrose Nast purchased Vogue and expanded the magazine overseas. The magazine, shortly after, shifted its focal audience to women but specifically elite women. Conde Montrose Nast decided to release the magazine's first issue in France in 1920. Later in the late 1930s, Vogue led to the decline of fashion illustrations when they started to replace their well-known illustrated covers with photographic images.

In 1973, Vogue became a monthly publication. Under the editor-in-chief, Grace Mirabella, the magazine when through drastic changes to respond to the change in lifestyle of the audience they were currently targeting. Mirabella was later interviewed and stated that she chose to create those changes in Vogue because "women weren't interested in reading about or buying clothes that served no purpose in their changing lives."[2] She changed the magazine by adding interviews, art coverage, and health pieces, however, she was fired in 1980 when that type of lifestyle became outdated. Currently, Vogue is run by the editor-in-chief, Anna Wintour, who chained Vogue's image to a younger and more approachable image for a large audience. This change allowed the magazine to maintain its high consumption up to this day.

A blog is a discussion or informational website as a personal diary created by small groups or companies. Fashion journalism has been affected by blogging. Now regular people blog about what they think about fashion, clothes, and personal style. Fashion industries can sponsor bloggers to talk about what they think of their products.

Fashion vlogging is similar to blogging. The main difference is that instead of writing, people post videos about clothes, make-up tutorials, and accessories. Vlogging is a new type of branding where anyone could post about how to use these products or what they like or not. Many of these videos are posted to YouTube.

Fashion journalism is a career path that is available to individuals who want to pursue work in the fashion industry. The documentation of the fashion world has become heavily prevalent with its efficient way to deliver the expanded ideals of the ever growing industry of fashion to the public. This popularity is shown based on the fact that "...the fashion blogosphere, including both independent and corporate sites, has rapidly expanded since young American women began using the genre in 2003" (Boyd, 2015). This creates an outlet for individuals with a passion for fashion to share and education the public. This different aspect of writing provides for a new definition for journalism as a whole.

There are many schools all around the world that offer Fashion Journalism, which provides a wide range of cultural perspectives on this topic. Some of these schools include:

·       London College of Fashion, London, England

·       Haute Future Fashion Academy, Milan, Italy

·       Central Saint Martins College of Art and Design

·       Academy of Art University, San Francisco, California

Fashion journalism has changed drastically since the internet became part of people's lives. It is more accessible than ever before. Fashion industries now publish many of their articles on the internet. A huge change for the 21st century is that people can subscribe to the magazines they want online.[3]

Some fashion magazines have created apps where they post articles featuring in the physical magazines, where people can do things such as quizzes and read about a different subject about fashion.

Photographs and videos have been significant for fashion journalism. Now with social platforms, they are speaking louder than words in social media such as Facebook, Twitter, Instagram, and TikTok, among others, fashion journalists post pictures about clothes, accessories, etc.