Monetate

Monetate was an American software company founded in 2008 that provided multivariant testing and personalization software for online retailers.

Monetate, Inc.
TypePrivate
IndustrySoftware, Website Optimization
Founded2008
FounderDavid Brussin, David Bookspan
FateAcquired
SuccessorKibo
Headquarters
Conshohocken, Pennsylvania
Area served
Worldwide
Key people
Lucinda Duncalfe, CEO
David Brussin, CPO
Bob Lawson, CFO
Brian O'Neil, CTO
Production output
Monetate Intelligent Personalization Engine;
Monetate Test & Segment;
Monetate Intelligent Recommendations
Websitehttp://www.monetate.com

History

Headquartered in Conshohocken, Pennsylvania with offices in Palo Alto and London, England, Monetate was founded in 2008 by David Brussin and David Bookspan.

In July 2014, Monetate had about 230 employees.[1]

In October 2019, Monetate was acquired by Kibo, a cloud commerce provider wholly owned by Vista Equity Partners for an undisclosed sum.[2][3] As of 2021, the Monetate brand has been discontinued by Kibo. [4]

In October 2022, Kibo spun out personalization business under the relaunched Monetate brand, including the products of Monetate and Certona. The newly relaunched brand was sold to Center Lane Partners, a private investment firm. [5]

References
  1. "Q&A: David Brussin of Monetate".
  2. Hercher, James (11 October 2019). "Kibo Buys Monetate In Its Vista-Backed Bid To Be The Next Ecom Cloud". AdExchanger. Retrieved 14 May 2020.
  3. "Kibo to Acquire Monetate to Personalize the Entire Customer Journey". RIS News. Retrieved 14 May 2020.
  4. "Monetate".
  5. "Kibo Spins Out Personalization Business Under the Monetate Brand". www.businesswire.com. 28 October 2022. Retrieved 10 November 2022.

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