Motrio

MOTRIO was founded in 1998 on the experience of Renault Group with the initial aim of offering high-quality car maintenance and assistance services in France and Italy, thanks to a complete range of spare parts as an alternative to original parts for the Renault vehicles. Since 2003, the brand has expanded its business to become a repair network for multi-brand vehicles,[5] thanks to an extensive catalogue of directly managed parts and products.

Since the end of the 1990s, the brand has implemented its presence on French and Italian soil, in 2000 it entered the German, Spanish and Portuguese markets, and in 2003 it expanded its multi-brand repair network to Argentina and Poland. In the following years, MOTRIO consolidated its market position by expanding the capillarity of its service centres worldwide and its product range. In 2016, it developed the new B2C website 'motrio.fr' to offer customers the possibility of receiving online quotes and directly booking appointments with workshops.[6] In 2018, MOTRIO spare parts were marketed in 50 countries through a car repair network of 1,500 garages spread across 3 continents: Europe, Asia and Africa.

From 2021, the brand is engaged in a development project that aims to quadruple its product range, network presence and digital touch points by 2025.

Typical MOTRIO workshop

Today the business unit is organised in three pillars: Retail, Distribution and Solutions, closely interlinked to develop the automotive aftermarket and provide garages with the best solutions.

MOTRIO Retail represents the world of points of sale, a strategic sector with 2,500 centres in Europe.[7]

MOTRIO was the protagonist of 6 international trade fairs in 2022, at which it also presented its new logo designed with the aim of strengthening the identity of the brand, the products and the new garage concept.

MOTRIO Distribution is dedicated to spare parts and equipment. By 2022, 5,000 new items were produced, covering 80 per cent of the European vehicle fleet thanks to the introduction of innovative filter, braking, engine lubricant and battery systems, as well as a range of purpose-built tyres.

MOTRIO Solutions develops digital solutions, from video catalogues to end-user services.[8] The Group expanded its offer with Partakus and Parts-Io.

The former, the IAM marketplace present in France, Italy and Spain, is being further developed by the integration of new partners; Parts-Io, on the other hand, is the technical catalogue for all car brands launched in several European countries.

MOTRIO Product parts

Included in the digital development strategy is Fixter,[9] a platform that simplifies car maintenance by providing a 'virtual garage' offering an end-to-end experience for vehicle maintenance.[10][11] Founded in London in 2017, it was acquired by Renault Group in December 2021 and began operations in France in mid-2022.

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  2022 - Entirely hand-drawn logo, whose minimalist design gives it a fresher look through the use of a two-dimensional white font on a red background. The same logo is used for corporate communication with red lettering on a white background and, for the product part, with red lettering on a black background.
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  From 2017 to 2022 - Following the development of the business and the brand's worldwide reputation, the logo underwent a restyling in which the direct mention of the Renault Group was removed.
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  2018 - To celebrate the 20th anniversary of the brand's founding, a new logo is created to be used for the brand's activities and products throughout the year.
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  From 2003 to 2017 - The logo undergoes a radical restyling that gives the brand a new, more modern, and professional visual identity. In addition to the font change, a direct mention of the Renault Group is added to give every member of the network the opportunity to benefit from the brand's reputation and boost their after-sales business.
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  From 1998 to 2013

The MOTRIO brand is engaged in an ambitious programme to achieve zero CO₂ emissions. By joining the Treedom project, the brand can offset 100 per cent of the carbon dioxide emissions produced by its participation in trade fairs.

MOTRIO Ireland Trade Fair 20

MOTRIO participates in international trade fairs and events such as:

• 2022 (dal 2011 al 2022) - Equip Auto Paris, France
• 2022 - Automechanika Frankfurt, Germany[12][13]
• 2022 - Automechanika Istanbul, Turkey
• 2022 - Autopromotec Bologna, Italy[14]
• 2022 - Motortec Madrid, Spain
• 2022 - Salon de la Franchise Paris, France[15]
• 2021 (dal 2017 – 2021) - Colombia auto partes
• 2018 - Russia MOTRIO show
• 2018 - Motor Show Portugal
• 2018 - MOTRIO Ireland Trade Fair
• 2017 - Equipauto Algeria

MOTRIO car sponsoring 4L Trophy 2019

Since 2005 MOTRIO has sponsored sporting events, car crews and drivers.[16]

• 2022 - Sponsor Copa de España Fútbol Sala
• 2022 (2021 – 2022) - MOTRIO-Safir-Ganova – Cyclocross Team
• 2022 (2015 -2022) - Trophy 4L crew sponsorship
• 2022 - Sponsor Tour de l’Avenir
• 2022 - Trophy Dacia Duster MOTRIO Cup
• 2018 - Azores Rally: driver Gil Antunes' sponsorship
• 2018 - MOTRIO Ireland Trade Fair
• 2018 - Motor Show Portugal
• 2018 - Russia MOTRIO show
• 2017 - XXXV Rally Due Valli
• 2017 - Colombia auto partes
• 2016 - Brands Cup: sponsorship of driver Gabriel Casagrande
• 2014 – Sponsor Spanish Football League
• 2007 - Tour de France
• 2005 - Tour de France

In 2021 and 2022, MOTRIO won Allogarage's 'Meilleurs Garages de France' award,[17] which ranks the best repair centres in France. On both occasions, the brand beats the competition by proving to be the car service network that most satisfies French customers.

During Autopromotec 2022,[18] Renault Italia and its network (to which MOTRIO also belongs) were awarded the GIPA Trophy[19] of Excellence in the 'OES Network Satisfaction' category for generalist brands, as it was recognised by Italian motorists as the service network that best met their expectations.

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  File:Premio_Autopromotec_2022.png
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  File:Premio_Meilleurs_Garages_de_France_2021.jpg