Oppo

Guangdong Oppo Mobile Telecommunications Corp., Ltd, doing business as OPPO,[lower-alpha 1] is a Chinese consumer electronics manufacturer headquartered in Dongguan, Guangdong. Its major product lines include smartphones, smart devices, audio devices, power banks, and other electronic products.

For other uses, see Oppo (disambiguation).

OPPO
TypeSubsidiary
IndustryConsumer electronics
Founded10 October 2004 (2004-10-10)
FounderTony Chen (陈明永)
Headquarters
Dongguan, Guangdong
,
China
Area served
Worldwide
Key people
Tony Chen (CEO)
Products
Number of employees
40,000
ParentBBK Electronics
SubsidiariesOnePlus
WebsiteOfficial website Edit this at Wikidata
Oppo
Simplified ChineseOPPO广东移动通信有限公司
Traditional Chinese廣東歐珀移動通信有限公司
Literal meaningGuangdong OPPO Mobile Telecommunications Corp., Ltd.

It is reportedly associated with BBK Electronics, while the company officially denies this.[1]

History

The brand name "Oppo" was registered in China in 2001 and launched in 2004.[2] Since then, the company has expanded to 50 countries.[2]

In June 2016, OPPO became the largest smartphone manufacturer in China,[3] selling its phones at more than 200,000 retail outlets.[4] OPPO was the top smartphone brand in China in 2019 and was ranked No. 5, in market share, worldwide.[5]

Branding
OPPO logo used until March 2019
Ollie, official mascot of OPPO

The South Korean boy band 2PM prepared a song known as "Follow Your Soul" in a promotional deal with OPPO for launching its brand in Thailand in 2010.[6] In June 2015, the company signed an agreement with FC Barcelona to become a sponsor of the Spanish football club.[7][8][9]

In 2016, the Philippine Basketball Association tied up with this company as its official smartphone partner, starting at the 2016 PBA Commissioner's Cup.

OPPO hires celebrity endorsers in Vietnam. Sơn Tùng M-TP endorsed three smartphone units: Neo 5, Neo 7, and F1s. OPPO made a sponsorship to one of Vietnam's top-rated reality shows, The Face Vietnam.[10][11][12][13]

In 2017, OPPO won the bid to sponsor the India national cricket team, which allowed their logo to be used on the team's kits from 2017 to 2019.[14]

In 2019, OPPO became a sponsoring partner of the French Open tennis tournament held in Roland-Garros, Paris. The same year, they also became a sponsoring partner of Wimbledon Championships for 5 years as the first official smartphone partner.[15][3]

Starting with the 2019 World Championship, OPPO is the exclusive global smartphone partner for League of Legends esports through 2024, OPPO will have year-round activations centered around the sport’s three annual global tournaments: the Mid-Season Invitational, the All-Star Event, and the World Championship.[16]

Products

Smartphones
Main article: Oppo phones

Headphones and amplifiers

Released in 2015, the HA-2, was a portable version of the HA-1 amp/DAC, which featured a battery pack option and a stitched leather casing. The phone played music in real-time to the HA-2 (via the included Android micro USB cable or iOS lightning cable, or USB cable if from PC). It also can be charged using an included "rapid charger" charging kit. The battery pack feature can only be used simultaneously while the HA-2 is used to play music if the playing (source) device is an Apple iOS device. In October 2016, an updated version was released with a new DAC chip and now named HA-2SE. Otherwise, it was the same as the HA-2.

Smartwatches

OPPO launched its first smartwatch, the OPPO Watch, on 6 March 2020 in the Chinese domestic market.[17]

Research and development

In 2021, the WIPO's annual review of the World Intellectual Property Indicators report ranked Oppo as 8th in the world according to the number of patent applications published under the PCT System, with 1,801 patent applications being published during 2020.[18] This position is down from their previous ranking as 5th in 2019 with 1,927 applications.[19]

Partnership with Hasselblad

In February 2022, OPPO announced a three-year partnership with Hasselblad, to co-develop industry-leading camera technologies for OPPO’s flagship Find X series. The triple-camera 5G handset Oppo Find X5 uses Hasselblad technology for the first time on an Oppo smartphone.[20]

See also
  • Oppo Digital, sharing the brand name with Oppo, is an independently operated division of BBK Electronics that designs and markets audio and video equipment.
  • Realme

Notes
  1. Stylized in lowercase in its logo (oppo).

References
  1. Byford, Sam (15 June 2018). "The OnePlus 6 is more than just a rebranded Oppo". The Verge.
  2. "Technology as an art form". Oppo. Retrieved 29 September 2021.
  3. "TECHNOXMART | OPPO Becomes the Leading Smartphone Brand in China in June 2016". www.technoxmart.com. Archived from the original on 28 July 2016. Retrieved 25 May 2019.
  4. Upstarts on top / How OPPO and Vivo are beating Apple, Xiaomi and the gang. Economist, 4–10 February 2017, page 56.
  5. "Q2 smartphones: Samsung grows, Huawei slows and Apple flows". telecoms.com. Archived from the original on 1 August 2019. Retrieved 7 August 2019.
  6. Hotmaster121 (25 May 2019). "[M/V] TECHNOXMART". Retrieved 25 May 2019 – via Web Url.
  7. "Launched OPPO F7 with Bezel-Less Display and 25 Megapixel Camera in India; Price, Specification". technoxmart.com. Retrieved 25 May 2019.
  8. "OPPO phones". technoxmart.com. Retrieved 25 May 2019.
  9. "OPPO Reno Series Launch on May 28 in India: Check Prices, Reno 10x Zoom Edition Models, Reno Specifications". technoxmart.com. Retrieved 25 May 2019.
  10. Galaxy, F. T. T. (27 February 2021). "OPPO". FTT World. Retrieved 13 October 2021.
  11. "Why Sơn Tùng M-TP is called the 'Prince of V-pop'". South China Morning Post. 12 July 2021. Retrieved 13 October 2021.
  12. Động, Công ty Cổ phần Thế Giới Di. "Thành công của OPPO Việt Nam không thể không nhắc đến Sơn Tùng M-TP". Thegioididong.com (in Vietnamese). Retrieved 13 October 2021.
  13. "OPPO Reno6 5G and Reno6 Z 5G revealed with Son Tung MTP". Retrieved 13 October 2021.
  14. Pinto, Viveat Susan (8 March 2017). "Oppo wins sponsorship rights for Team India in record bid". Business Standard India. Retrieved 13 October 2021.
  15. "Oppo signs up as first Asian sponsor of Wimbledon Championships". The Drum. Retrieved 9 June 2020.
  16. "Oppo joins LOL esports as new global partner". League of Legends. Retrieved 30 September 2019.
  17. "OPPO Watch深度评测：最美安卓手表居然如此面面俱到". smzdm.com (in Chinese). 26 March 2020. Retrieved 20 September 2020.
  18. "World Intellectual Property Indicators 2021" (PDF). WIPO. Retrieved 30 November 2021.
  19. World Intellectual Property Organization. (2020). World Intellectual Property Indicators 2020. www.wipo.int. World IP Indicators (WIPI). World Intellectual Property Organization (WIPO). doi:10.34667/tind.42184. ISBN 9789280532012. Retrieved 26 August 2021.
  20. "Oppo Find X5 Pro goes official with Hasselblad camera, custom Marisilicon X NPU". GSMArena. 24 February 2022. Retrieved 23 March 2021.
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