OnePoll

OnePoll is an international market research agency specialising in PR surveys, consumer insights and opinion polling polling. It has offices in London, Bristol, New York and San Diego.[1] The company is owned by PR and marketing firm SWNS Media Group, which is the UK's largest independent press agency and newswire service. The firm has an online and iPhone panel of over 100,000 Britons ranging across all demographics. Panel members are paid for completing surveys, which typically contain between 10 and 20 questions.[2] OnePoll pay people for participating in surveys, these participants are called Onepolars.

OnePoll
IndustryMarket Research
Founded2002
Headquarters
London
,
UK
Number of locations
four (2010)
Area served
UK & US
ServicesSurvey & polling, product testing, public relations, international market research, pre and post campaign evaluation, brand research, tracking studies and usage and attitude tests
ParentSWNS Media Group
Websiteonepoll.com

History

OnePoll was set up to run surveys to aid the PR industry and works for PR agencies including Pegasus PR, Red Consultancy and Ketchum.[3] OnePoll research has been featured in national newspapers, on radio, TV, mobiles and online.[4]

In 2010, OnePoll expanded into research targeted specifically at the marketing and advertising sectors.[1] OnePoll also completed work through a series of specialist demographic panels including MumPoll, YoungPoll, ExecPoll and SilverPoll (for the over-50s).[5] They also expanded into new territories for polling purposes, with panel registration sites being launched in France, Italy, Germany, Spain and the United States.[3]

In 2010, the company moved into mobile polling with the launch of an iPhone app which is available for use in the U.S. and UK.[2]

In 2021, OnePoll along with Vetster published a survey on pet guilt.[6][7][8]

Clients

OnePoll clients include Halifax, Philips, Kelloggs, Virgin Atlantic, Nat West, M&S, Travelodge[3] and range across many industries.[9]

References
  1. "New MD for research firm OnePoll". The Drum. 8 October 2010.
  2. "OnePoll unveils iPhone survey app". research-live.com. 2 November 2010.
  3. "OnePoll looks for international growth ahead of AIM listing". research-live.com. 2 November 2009.
  4. "Custom Research & PR Surveys | OnePoll.us | New York, California, Texas".
  5. "OnePoll appoints consumer trendspotter William Higham managing director". research-live.com. 8 October 2010.
  6. Moharib, Nadia (2021-12-11). "More than half of pet owners say pet guilt is the real deal". National Post. Retrieved 2022-04-09.
  7. "Bad parent! 4 in 5 owners feel guilty -- after lying to their pets". Study Finds. 2021-11-12. Retrieved 2022-04-09.
  8. Buiano, Madeline (November 15, 2021). "A New Survey Reveals 80% of Owners Feel Guilty After Lying to Their Pets". Martha Stewart. Retrieved 2022-04-09.
  9. "Dickensian Christmas ahead as Conservative cuts hit kids' toy spending". Toy News. 4 November 2010.
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