Paola De Luca

Paola De Luca (born November 18, 1966) is an Italian luxury trends forecaster[1] known for developing a trend book on global jewellery design.[2][3] She has also worked as a jewellery designer and has been the Design Director of Rio Tinto Diamonds since 2010.[4]

Paola De Luca
Born (1966-11-18) 18 November 1966
NationalityItalian
OccupationLuxury Trend Forecaster

Biography

De Luca is the founder of The Futurist Ltd, a research and creative intelligence company in the global luxury sector. She was a pioneer in jewellery design trend forecasting reports, which she started as in-house research while working for UnoAErre.

De Luca studied goldsmithing, metalwork, fashion, and art design in Rome before moving to New York City in her early 20s. There she worked as a fashion and design director for UnoAErre and other brands such as Fendi.[5]

Career

De Luca traces her roots as a jewellery designer and grew up and had education in Rome. As a teenager, she would observe the local culture of Via Condotti after school, got her influences from the fashions and accessory trends near Rome’s fashion district near the Spanish Steps.

De Luca established TJF Group Ltd, a research company primarily focused on global jewelry design trends, in partnership with CRU Group of London, in 2002.[6][4] For a decade, TJF Group focused on researching jewelry branding and design trends and published TJF Magazine, a print periodical distributed to the international jewelry trade. TJF Group launched the "TJF Trend Book" which was one of the world's first authoritative jewelry trends and research publications.[7]

References

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