Paqui (brand)

Paqui is an American brand of tortilla chips made by Amplify Snack Brands, Inc, a subsidiary of The Hershey Company. Its Carolina Reaper chips, sold individually wrapped, are known for being one of the spiciest flavors sold.[1][2][3][4][5][6][7]

Paqui
Product typeTortilla chips
OwnerThe Hershey Company
Produced byAmplify Snack Brands
CountryUnited States
Introduced2008 (2008)
MarketsUnited States
Previous ownersAmplify Snack Brands
Websitepaqui.com

History

Doug Lyon, a veteran of the advertising industry, and Alissa Bassana founded Paqui in Austin in 2008.[8] SkinnyPop acquired Paqui in 2015, after which Lyon became the parent company's vice president of creative and innovation.[9] After SkinnyPop later reincorporated as Amplify Snack Brands, The Hershey Company acquired Amplify in 2017.[10]

Reception

In 2017, a reviewer for Refinery29 rated Paqui's flavor line positively, describing the chips as "gourmet-ified Doritos."[11] PopSugar recommended Paqui's Nacho Cheese Especial and Very Verde Good flavors in 2016,[12] and the brand's Wild Wild Ranch flavor in 2017.[13]

One Chip Challenge

The "One Chip Challenge" is an internet challenge promoted by Amplify Snack Brands since 2016. Participants must eat one Carolina Reaper chip and avoid eating or drinking anything afterwards.[2][14][7] An anchor for KWGN-TV vomited on live television after trying the challenge.[15] Celebrities including Alexandria Ocasio-Cortez, Shaquille O'Neal, Joel Embiid, Lil Yachty, and Sean Evans have tried the challenge.[16] Many TikTokers have tried it and required medical attention.[17]

In 2022, the chips sold for the One Chip Challenge (the flavor was Carolina Reaper + Scorpion Pepper) turned people's tongues bright blue, to deter cheating.[18] In September 2022, the challenge was banned by Huerfano School District RE-1 in Huerfano County, Colorado, as many children of their schools were accepting the challenge and becoming hospitalized[19][20][21] The One Chip Challenge has also been banned from Lodi High School in Lodi, California[16] and from schools in Pearland Independent School District in Pearland, Texas.[22]

References
  1. "Do Not Eat Paqui's Carolina Reaper, aka the "World's Spiciest Tortilla Chip"". Hypebeast. September 21, 2016. Retrieved September 19, 2022.
  2. Huen, Eustacia. "Meet the World's Spiciest Tortilla Chip (So Hot, It's Sold One Per Package)". Forbes. Retrieved September 19, 2022.
  3. "Dare to taste: Can you survive the world's hottest chips challenge?". The Indian Express. September 24, 2016. Retrieved September 19, 2022.
  4. "Paqui Tortilla Chips, the World's Spiciest Chip, Is Sold One to a Customer". Mental Floss. September 17, 2019. Retrieved September 19, 2022.
  5. Miller, Allie (May 12, 2022). "The Spiciest Chips You Can Get In America". Mashed.com. Retrieved September 19, 2022.
  6. "The World's Hottest Chip Is Basically Impossible to Eat". Thrillist. Retrieved September 19, 2022.
  7. Best, Mariana (September 13, 2022). "Would you eat the spiciest chip in the world for $9?". SFGATE. Retrieved September 19, 2022.
  8. Rodriguez, James (August 24, 2017). "Former ad agency creatives began their careers growing brands — now they're out to create their own". Austin Business Journal. Retrieved November 19, 2022.
  9. Theis, Michael (April 23, 2015). "Austin tortilla co. bought by Chicago snack startup SkinnyPop". Austin Business Journal. Retrieved November 19, 2022.
  10. Shoup, Mary Ellen (May 31, 2022). "Hershey eyes opportunities in snacking: 'We have ambitions to become a snacking powerhouse'". Food Navigator USA. Retrieved November 19, 2022.
  11. Buxton, Elizabeth (April 14, 2017). "The Adult Version Of Doritos We Can't Stop Eating". Refinery29. Retrieved November 19, 2022.
  12. Cullum, Erin (December 29, 2016). "The Best New Grocery Store Snacks of 2016". POPSUGAR Food. Retrieved November 19, 2022.
  13. Danzig, Leo (July 19, 2017). "The Absolute Best New Chips of 2017 . . . So Far". POPSUGAR Food. Retrieved November 19, 2022.
  14. Holtz, Steve (August 16, 2021). "Paqui One Chip Challenge Returns for a 5th Year". CSP Daily News. Retrieved September 19, 2022.
  15. Kerr-Dineen, Luke (October 26, 2017). "News anchor tries internet's one-chip challenge on live TV and it backfired so hard". For The Win. USA Today. Retrieved November 19, 2022.
  16. Ravikumar, Vandana (January 20, 2022). "Spicy 'one chip challenge' sends 3 students at California high school to the hospital". The Sacramento Bee. Retrieved November 19, 2022.
  17. Lenzen, Cecilia (September 12, 2022). "'$12 for 1 piece of chip and hospital bills': TikToker says Paqui One Chip Challenge landed niece in the hospital". The Daily Dot. Retrieved September 19, 2022.
  18. Best, Mariana (September 13, 2022). "Would you eat the spiciest chip in the world for $9?". SFGATE. Retrieved November 19, 2022.
  19. Twitty, Tamera. "Colorado school district bans "One Chip Challenge", after students are hospitalized in other states". OutThere Colorado. Retrieved September 19, 2022.
  20. Reynolds, Kieran. "Multiple California high school students were reportedly hospitalized after participating in the spicy social media "One Chip Challenge"". Insider. Retrieved September 19, 2022.
  21. Friedman, Elaina (August 9, 2022). "The Paqui One Chip Challenge Is Back And More Taxing Than Ever". Mashed.com. Retrieved September 19, 2022.
  22. Perera, John-Henry (September 15, 2022). "Pearland ISD bans super-spicy One Chip Challenge from school, citing dangers to some students". Houston Chronicle. Retrieved September 19, 2022.
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