Pearpop

Pearpop is an American social media collaboration platform headquartered in Los Angeles. The company was co-founded by Cole Mason and Guy Oseary in October 2020.[1] The platform's main feature is "Challenges," which allows brands to instantly activate creator campaigns, on-demand. Since its launch, the platform has gained more than 200,000 creators across TikTok, Instagram, and Twitter including Heidi Klum, Loren Gray, Snoop Dogg and Tony Hawk, among others.[2]

Pearpop
TypePrivate
IndustryMusic
FoundedOctober 2020
FounderCole Mason, Guy Oseary
Headquarters
Los Angeles
,
United States
Area served
Worldwide
Key people
Cole Mason, Guy Oseary, Alex Morrison
Websitewww.pearpop.com

History

Founding

Cole Mason, an ex-YouTube creator and model signed to Ford Models, co-founded the company with Guy Oseary in October 2020 after identifying that there was no platform which allowed creators to predictably earn a living creating content.[3]

Fundraising History

In April 2021, Pearpop announced it raised a $10 million Series A from Alexis Ohanian's venture capital firm Seven Seven Six, following its $6 million seed round from Guy Oseary and Ashton Kutcher. The company also has a variety of angel investors including Amy Schumer, The Chainsmokers, Diddy, Gary Vaynerchuk and others.[4][5]

Product Offerings

Pearpop is a two-sided marketplace marketplace enabling creators to "Earn a Living Doing What They Love," directly enabling brand-to-creator collaboration as well as creator-to-creator collaboration. With Pearpop Challenges, brands can instantly activate creator campaigns, on-demand. Brands pay creators on a pay-for-performance basis. Pearpop verifies all creators and submissions are monitored 24/7 to ensure brand safety. The company works with large Fortune 500 brands including Netflix, Amazon, and others, as well as musical artists like Shawn Mendes, Doja Cat, and Madonna.

Pearpop iOS App for Creators

Recognition & Milestones
  • Pearpop was named to 2022 Fast Company's Most Company's Innovative Companies List,[6] at #7 on the Social Media List
  • Pearpop was named the "Airbnb of the Creator Economy" by Forbes[7]
  • CEO Cole Mason was named to the prestigious Forbes 30 under 30 List[8] in November 2021
  • In 2022, Pearpop appointed advertising & marketing executive Alex Morrison as Chief Marketing Officer[9]
  • In June 2022, Pearpop launched the first ever TikTok Live scripted comedy series,[10] starring TikTok star Jericho Menke.

Reference section
  1. Spangler, Todd (2021-04-15). "Startup Pearpop Raises $16 Million to Fuel Social-Collab Marketplace". Variety. Retrieved 2021-07-05.
  2. Millman, Ethan (April 15, 2021). "The Marketplace for Getting Celebs to Boost Your TikToks". Rolling Stone. Retrieved July 5, 2021.{{cite web}}: CS1 maint: url-status (link)
  3. Ifeanyi, K. C. (2021-04-15). "PearPop wants to boost your social following by connecting you to TikTok stars for collabs". Fast Company. Retrieved 2021-07-05.
  4. Sternlicht, Alexandra. "PearPop Just Raised $16 Million From Alexis Ohanian, Snoop Dogg, Amy Schumer And Others To Monetize TikTok Clout Sharing". Forbes. Retrieved 2021-07-05.
  5. "Pearpop raises from The Chainsmokers, Alexis Ohanian, Amy Schumer, Kevin Hart, Mark Cuban, Marshmello, and Snoop Dogg". TechCrunch. Retrieved 2021-07-05.
  6. Ifeanyi, K. C. (2022-03-08). "The 10 most innovative social media companies of 2022". Fast Company. Retrieved 2022-06-06.
  7. Greenwald, Michelle. "A New Marketplace That Helps Creators Earn More And Gives Brands Easy, Direct, On Demand Access To Creators". Forbes. Retrieved 2022-06-06.
  8. "Cole Mason, 25, Cofounder & CEO, Pearpop". Forbes. Retrieved 2022-06-06.
  9. Liederman, Emmy (January 10, 2022). "Grey Group Exec Makes a Move to Grow the Creator Economy". Retrieved 2022-06-06.
  10. "Pearpop is launching a live subscription comedy series on TikTok". TechCrunch. Retrieved 2022-06-06.
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