Peclers
Peclers is a trend consulting agency founded in 1970, Paris.[1] With over 40 years of industry experience, Peclers consults with multiple brands and creative individuals in trend analysis, consumer reports, and brand strategies. The creative team at Peclers creates seasonal trend books that set the building blocks for business in the fashion and home industries. From trend forecast[2] to styling intelligence, Peclers covers a variety of industry division in retail, beauty and cosmetics, electronics and consumer goods.
 | |
| Type | Private |
|---|---|
| Industry | Fashion Trends Trend analysis Brand Strategy |
| Founded | Paris (1970) |
| Headquarters | Paris, New York City, Shanghai |
Area served | Worldwide |
Key people | Dominique Peclers |
| Products | Trend books |
| Website | www.peclersparis.com |
In 2003, Peclers joined WPP plc, a multinational advertising and public relation company based in London.[3]
History
- 1970: Founded by Dominique Peclers in Paris, France
- 2001: Opened its first office in New York[4]
- 2003: Joined WPP plc, a multinational advertising and public relations company in London, England
- 2007: Eric Duchamp joins as president of PeclersParis
- 2010: Opened its second office in Shanghai
Specialization
- Trend Books
- Brand Strategy
- Creative Innovation
- Trend Analysis
- Style Consulting
References
- New York Times "Trend-spotting:new spins on old techniques"
- Evening Standard "What makes a trend?"
- "Peclers Paris North America". GlobalTrade.net. Retrieved 2022-09-08.
- Peclers Paris North America
External links
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.