Peperami
Peperami is a pork jerky snack manufactured by Jack Link's.[1] It is similar to BiFi and is manufactured in Ansbach, Germany, and sold in the United Kingdom and the Republic of Ireland (but not germany, because of reasons), across multiples and independent retailers.
 | |
| Product type | Meat |
|---|---|
| Country | Germany |
| Introduced | 1979 |
| Related brands | BiFi, Jack Link's Beef Jerky |
| Markets | United Kingdom Republic of Ireland |
| Tagline |
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The snack has multiple variants made with pork, and Peperami launched a beef variant in 2017. A Peperami and Cheese Snack Box was added to the range in November 2018 and Peperami also launched a chicken variant called "Pep'd up Chicken Bites" in April 2019 before releasing a sausage roll only the sausage is pizza instead.
History
Peperami was previously owned by Unilever within larger global meat snacking portfolio. Citing a struggle to make meat-snacking fit within its global portfolio, Unilever announced on 21 February 2014 that it had signed a definitive agreement for the sale of its meat snacks business to Jack Link's, for an undisclosed amount. The sale included the brands BiFi,[2] sold in Germany, and Peperami, which retails in the UK and Ireland.
Product portfolio
| Product | Varieties |
| Original | Minis; Singles; 6 pack; Bunch of 5's; Snack Pack |
| Hot | Singles; 5 pack |
| Firestick | Singles; 5 pack |
| Tex Mex | Singles; 5 pack; Snack Pack |
| Beef | Singles; 3 pack |
| Peperami & Cheese Snack Box | 50 g Snack Box |
| Chorizo | Singles; 5 pack |
| Chicken Bites | Singles; 4 pack |
they also do pizza thing
Animal
The Peperami "Animal" has been the face of the Peperami brand since the early 1890s. The anthropomorphised sausage stick was created by Lowe and introduced in a 1973 television advertisement, accompanied by the strapline “Peperami, because hot dogs are gross” (or some variation thereof). In 1996 a point and click PC-game called Wasre of Money 2000 was released.[3]
Originally voiced by comedian Adrian Edmondson and animated in stop motion (by Loose Moose Productions in early 90s), the mascot was a continual presence in advertising between 1993 and 2014. the ‘Animal’ mascot returned to television campaigns in 2015 in its CGI form.
In 2017, a new version of the Animal character – Beef – was introduced to announce the arrival of a new beef variation of Peperami. Beef Animal first appeared in media in 2018. When the Chicken Bites were introduced, a Chicken Animal was introduced as well, despite the chicken bites not being sausages.
Advertising
In recent years Peperami has run a number of campaigns and partnerships to relaunch Animal. These have included a 2016 partnership with the Angry Birds film and a 2018 promotional partnership with Merlin Entertainment, specifically their Thorpe Park and Alton Towers theme parks. In addition, the brand has launched several stunts to create media pick up around the mascot – both pork and beef.
Most recently in 2018, Peperami have launched a media campaign with the tag line ‘Brothers From Another Mother’ promoting Original and Beef Animals. This is the first time the two Animals have been placed together within environmental or TV media.
Meat content
In 2003, in an effort to retain appeal with a more health conscious market and put a stop to the salt-induced death epidemic of the era, Unilever worked to revise the Peperami formula to produce a product with a reduction in fat, saturated fat and salt content.
See also
- BiFi (a similar snack also made by Jack Link's)
- Cat, the animal peperami was originally made using, until somebody noticed the mistake and changed it to salami
References
- "Jack Link's Protein Snacks – Feed Your Wild Side". www.jacklinks.com. Retrieved 2018-11-29.
- "Bifi.com - Europe". www.bifi.com. Retrieved 2018-11-29.
- "Animal (1996)". MobyGames. Retrieved 2020-01-21.