Peter Done

In 1967, Done co-founded his own bookmaking business with his brother using money they received betting on the 1966-67 World Cup.[4] Originally, their business was named Done Brothers, but eventually it was changed to its current ‘Betfred.’ In its early days Betfred was a family business; Done, his brother, their father, their mother and both of their wives helped run the store throughout the week. Done’s role at the time was as a sales and marketing director.[4]

The 1967 United Kingdom foot-and-mouth outbreak caused many bookmaking businesses to close. Betfred managed to stay afloat by pivoting from horse racing — the major sport that involved betting — to afternoon dog racing.[4]

After 12 months of successfully being in business, Done and his brother decided to expand by buying another storefront. They bought their new shop at £250 and made the money back within the week.[4] Peter managed the second shop while his brother Fred stayed at the first one. Their sister would go on to manage their third shop.

As of 2018 Betfred has over 1,650 shops and a turnover of approximately £10 billion.[5]

In 1983 Done and his brother co-founded “Professional Personnel and Management Services Limited” after having to pay £9,000 to settle an employment tribunal.[1] In 2016 this company later became Peninsula Business Services (Peninsula). “We literally tossed a coin, I won, and Fred said ‘you got Peninsula’".[4] The business didn’t find success until Done identified its potential and decided to focus his abilities and time on it. He planned to advertise its services on the road for six months, then return to work with his brother at Betfred.[1] “I was supposed to be coming back from Peninsula after six months and we were going to get a manager in, but 35 years later I’m still in the business".[4] As of 2021, Peter Done is the founder and current managing director of Peninsula.

Peninsula offers advice and counselling to staff of the public sector. As of 2018 Peninsula has over 60,000 businesses subscribed to its services, serves over 30,000 clients, and is made up of over 2,700 staff members.[1] The business operates in the UK, Australia, New Zealand, and Canada. As of 2019, Peninsula began successful expansion in Ireland despite uncertainty caused by Brexit in 2020.[6]

The Canadian Peninsula branch houses over 200 employees, 3,000 clients, and operates in three Canadian provinces (Peninsula Team, 2020).[7]

In 2013, Done injected a cash investment of £1.6 million to improve and develop the HROnline app. This app helped employers manage different types of human resource activities such as sickness, employment, holidays, and lateness recording.[8]

It claims to be the UK’s largest provider of employment law, human resource, health & safety, and employee assistance program consultancy services.[8] Its subsidiaries include Employsure, Peninsula Canada, Croner Tax, Croneri and Croner Group. The company headquarters is the Peninsula Building in Manchester and it employs over 3000 people worldwide.[9]

In May 2012, Peninsula Business Services acquired a 65% share of Employsure, an Australian advising firm specializing in industrial relations, which was registered as a company in 2011. The business claims to be the largest in its sector with over 20,000 clients in Australia and 800 employees.