Phulala Sugandha Maticha

Phulala Sugandha Maticha (transl. Flower has the fragrance of soil) was an Indian Marathi language television series, which is broadcast on Star Pravah from 2 September 2020.[1] The show is an official adaptation of the StarPlus series Diya Aur Baati Hum. Both shows are produced by Shashi and Sumeet Mittal under the banner Shashi Sumeet Productions.[2]

Phulala Sugandha Maticha
GenreDrama
Created byShashi Sumeet Productions
Based onDiya Aur Baati Hum
Written bySameer Garud
Gauri Kodimala
Revati Kodimala
Shilpa Navalkar
Directed byDeepak Nalawade
Girish Vasaikar
StarringSee below
Opening theme"Ya Phulala Sugandha Maticha" by Kirti Killedar and Aniruddha Joshi
ComposerNilesh Moharir
Country of originIndia
Original languageMarathi
No. of episodes730
Production
ProducersShashi Mittal
Sumeet Mittal
CinematographyRashid Beg
EditorLalsahab Yadav
Camera setupMulti-camera
Running time22 minutes
Production companyShashi Sumeet Productions
Release
Original networkStar Pravah
Picture format576i (SDTV)
1080i (HDTV)
Audio formatDolby Digital
Original release2 September 2020 (2020-09-02) –
4 December 2022 (2022-12-04)

Plot

Set on backdrop of Shirdi. The story centers upon a 20-year-old college student, Kirti, whose dream is to become an Indian Police Service officer and Shubham, a sweetshop owner and sweetmaker. Kirti's dreams and aspirations are destroyed as she loses her parents in a terrorist attack. Planning to move abroad, her brother Sagar fixes her marriage to Shubham whose strict mother Jiji Akka wants her daughter-in-law to be simple and not well-educated, with the excellent skills of a housewife.

After discovering this, Sagar lies about Kirti's education level to both his family and the Jamkhedkars in order to ensure her settlement. Kirti gives up her education and dreams, accepting her roles as a wife and the elder daughter-in-law of the family. Soon, as her truth of being educated and not knowing cooking is revealed, Jiji Akka banishes her. The story shows and further describes how Shubham becomes her full-strength and helps her to fulfil her dreams.[3]

Cast

Main
  • Harshad Atkari as Shubham Daulatrao Jamkhedkar[4]
  • Samruddhi Kelkar as Kirti Mangesh Kadam / Kirti Shubham Jamkhedkar[5]

Recurring
Shubham's family
  • Aditi Deshpande as Chandrakala Daulatrao Jamkhedkar (Jiji akka)
  • Prashant Choudappa as Daulatrao Jamkhedkar (Bhau)
  • Aishwarya Shete / Kanchan Prakash as Sonali Vikram Jamkhedkar
  • Tushar Sali / Mayur More as Vikram Daulatrao Jamkhedkar
  • Bhumija Patil as Janhavi Daulatrao Jamkhedkar
  • Akash Patil as Tushar Daulatrao Jamkhedkar
  • Madhura Joshi as Emily Tushar Jamkhedkar
  • Nikita Patil as Bhingari
  • Dutta Sagar as Lahanya
Kirti's family
  • Sandeep Mehta as Mangesh Kadam
  • Radhika Vidyasagar as Mrs. Kadam
  • Amogh Chandan as Sagar Mangesh Kadam
  • Purva Phadake as Aarti Sagar Kadam

Others
  • Usha Naik as Kakisaheb[6]
  • Girish Oak as Swami Avatar Swarup Maharaj[7]
  • Tejashri Pradhan as guest[8]
  • Kalyani Tapase as Madhuri
  • Ajinkya Pitale as Sandy
  • Shekhar Phadake as Kiran
  • Sai Ranade as Lily
  • Bhagyashri Navale as Kavita
  • Shreyas Raje as Rajkumar (Raju)
  • Manasi Kulkarni

Reception

Ratings
Week Year BARC Viewership Ref.
TRP Rank
Week 39 2020 3.9 3 [9]
Week 50 2020 5.4 3 [10]
Week 51 2020 5.0 3 [11]
20 December 2020 Mahaepisode 4.2 4
Week 3 2021 4.5 2 [12]
Week 6 2021 6.0 1 [13]
7 February 2021 Mahaepisode 4.3 3
Week 8 2021 5.6 1 [14]
Week 9 2021 5.3 3 [15]
Week 20 2021 6.5 1 [16]
Week 21 2021 4.6 3 [17]
Week 22 2021 3.9 5 [18]

Awards
Star Pravah Parivar Awards
Year Category Recipient Roles
2021 Best Face - Female Samruddhi Kelkar Kirti
Best Husband Harshad Atkari Shubham
Best Mother-in-law Aditi Deshpande Jiji Akka
2022 Best Husband Harshad Atkari Shubham
Best Daughter-in-law Samruddhi Kelkar Kirti

References
  1. "'फुलाला सुगंध मातीचा' मालिका वादाच्या भोवऱ्यात, त्या दृश्या विरोधात तक्रार". Loksatta (in Marathi). Retrieved 25 June 2022.
  2. "Harshad Atkari talks about his role in serial Phulala Sugandha Maticha". The Times of India. 26 August 2020. Retrieved 13 September 2021.
  3. "TV shows Phulala Sugandha Maticha and Mulgi Zali Ho complete one year - Times of India". The Times of India. 3 September 2021. Retrieved 18 September 2021.
  4. "Harshad Atkari and Samruddhi Kelkar pair up for new serial Phulala Sugandha Maticha - Times of India". The Times of India. Retrieved 21 January 2021.
  5. "Phulala Sugandha Maticha fame Samrudhhi Kelkar on playing IPS officer: I have done stunts in the show without using a body double - Times of India". The Times of India. 3 September 2021. Retrieved 25 June 2022.
  6. "Veteran actress Usha Naik to feature in Phulala Sugandha Maticha soon - Times of India". The Times of India. Retrieved 1 February 2021.
  7. "Girish Oak is all excited about Phulala Sugandha Maticha; here's why - Times of India". The Times of India. Retrieved 25 June 2022.
  8. "तेजश्री प्रधानचं छोट्या पडद्यावर कमबॅक; या मालिकेत करणार काम". Loksatta (in Marathi). Retrieved 25 June 2022.
  9. "Marathi TV Serials TRP Ratings: 26 September (Saturday) to 2 October 2020 (Friday)".
  10. "टीआरपी रेसमध्ये पहिल्या पाचमधील सगळेच कार्यक्रम स्टार प्रवाहचे, ही मालिका ठरली अव्वल". Lokmat (in Marathi). Retrieved 25 June 2022.
  11. "टीआरपी रेसमध्ये स्टार प्रवाहच्याच सगळ्या मालिका अव्वल, दोन मालिकांच्या महाएपिसोडचा देखील समावेश". Lokmat (in Marathi). Retrieved 1 September 2021.
  12. "पहिल्या पाचमध्ये कित्येक महिन्याने आली झी मराठीवरील ही मालिका तर टीआरपीत ठरलीय ही मालिका अव्वल". Lokmat (in Marathi). Retrieved 1 September 2021.
  13. "WEEK 6 - DATA: Saturday, 6th February 2021 To Friday, 12th February 2021". BARC India. Archived from the original on 29 January 2021.
  14. "ना सई-आदित्य ना अरुंधती, बोलबाला कोणाचा? टॉप ५ मराठी मालिका". TV9 Marathi (in Marathi). Retrieved 10 August 2021.
  15. "मालिकांच्या शर्यतीत 'मुलगी झाली हो…' ठरली अव्वल, पाहा या आठवड्याच्या टॉप ५ मराठी मालिका". TV9 Marathi (in Marathi). Retrieved 10 August 2021.
  16. "टीआरपीच्या शर्यतीत 'आई..' राहिली मागे 'या' मालिकांनी मारली बाजी, पाहा प्रेक्षकांच्या आवडत्या 'टॉप ५' मालिका". TV9 Marathi (in Marathi). 6 February 2021. Retrieved 24 June 2021.
  17. "प्रेक्षकांना भावतेय जयदीप-गौरीची प्रेमकथा, 'सुख म्हणजे…'सह 'या' मालिका ठरल्या अव्वल!". TV9 Marathi (in Marathi). 6 February 2021. Retrieved 24 June 2021.
  18. "TRP च्या स्पर्धेत 'देवमाणूस' चौथ्या स्थानावर; 'ही' मालिका ठरली अव्वल". Maharashtra Times (in Marathi). Retrieved 10 August 2021.
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