Pirouline

• Circa 1860, the DeBeukelaer family started making biscuits in Belgium.[1] They founded the 1st Biscuit and Wafer Co., which the company claims invented the rolled wafer cookie.[1]
• In 1978, Peter DeBeukelaer, a descendant of the original founders in Belgium, founded DBC Corporation, also doing business as DeBeukelaer Corporation and as the DeBeukelaer Cookie Co.[2][3] The same year, the company trademarked the Pirouline Swirl.[4]
• In 1984, DeBeukelaer established a cookie factory in Madison, Mississippi, to make Pirouline.[3]
• In 1993, the company introduced a cream-filled version, which they served in tins.[4]
• In 2001, the company launched its own tin can manufacturing to reduce the carbon footprint of shipping cans from suppliers, and to better match supply to demand.[4]
• In 2007, the company opened a 100,000-square-foot factory and warehouse to increase production.[1]
• In 2009, the company started packaging Pirouline in a 3.25 ounce tin can.[4]

The original Pirouline was a hollow rolled European style wafer with the now-trademarked helical swirl, the Pirouline Swirl, and it was lined with chocolate.[3] In 1993, a version of the biscuit was introduced filled with a chocolate hazelnut creme filling, and named Crème de Pirouline.[4] Other flavors of crème that have been produced include vanilla, strawberry, pumpkin spice and dulce de leche.[5] Originally sold in 2.5oz boxes the chocolate-lined biscuits are always sold in boxes, while the cream-filled ones are sold in tins or cartons.[6] Today, Pirouline produces an entire line of specialty cookies sold in grocery and specialty food shops from coast to coast, as well as internationally.

• Barquillo
• Neula

• Company website