Plan B Advertising Agency

Plan B Advertising is an independent, full-service advertising, marketing and creative agency headquartered in Chicago's River North neighborhood.

Plan B Advertising
IndustryAdvertising, Marketing
Founded1999
HeadquartersChicago, Illinois USA
Key people
Clay Cooper
Ric Van Sickle
Don Weaver
ServicesMarketing, Advertising, Creative, Strategy, Social Media, CRM, Website Development, Production, Event Support & Management, Media Planning, Performance & Analytics
Websitehttp://www.thisisplanb.com/

History

In 1999, advertising industry veterans Ric Van Sickle, Clay Cooper, and Don Weaver left the "big agency" world to found Plan B as an on-demand, results-driven "Agency Alternative." Plan B now has offices in Chicago, New Orleans, and San Francisco servicing a wide array of clients in diverse industries, ranging from automotive to health and fitness to technology and more. The agency brands itself as a "best-gen agency marketing agency with a talent for pushing boundaries ... that thinks beyond advertising as it's traditionally been defined."

The agency's capabilities include Strategy, Creative, Social Media, Event Support & Management, Website Development, CRM, Production, Performance & Analytics, and Media Planning.

In 2017, Plan B launched HauteRod, an automotive event management company that specializes in show events, track events, test-driving events, vintage events, virtual events, brand training and more.[1]

In 2009, Plan B was the first agency to offer an inside look at the office with video chat webcams at their desks, allowing completely transparent communication.[2][3]

Clients & Awards

Plan B services a varied roster of clients, including McLaren Automotive, Keiser Fitness, Culligan Water, Atturo Tires, Loyola Medicine, Wilson, Hanesbrands, Jaguar NA, Volvo, Zip Water U.S., Tru Vue, Mather, S&C Electric, Kennicott Bros., Papermate, and Allied Van Lines.[4][5]

Plan B has won several awards, including: National ADDY Award,[6] Fort Wayne ADDY Award,[7] Print Magazine Regional Design Annual Competition,[8] Chicago Addy Award,[9] One Show Award,[10] DMA/Echo Award,[11] and a Golden Hammer Award.[12]

References
  1. "HauteRod – Just another WordPress site". Retrieved 2021-07-01.
  2. "Plan B Implements Cool Marketing in Website Design, Chicago". Thisisplanb.com. Retrieved 2011-05-23.
  3. "Growing Chicago Ad Agency Launches Seriously Cool New Website - PR.com". Preview.pr.com. 2009-03-24. Archived from the original on 2012-07-30. Retrieved 2011-05-23.
  4. "Successful Marketing Advertising - Case Studies". Plan B Advertising. Retrieved 2021-07-01.
  5. "Chicago Marketing / Advertising Agency Reviews". Plan B Advertising. Retrieved 2021-07-01.
  6. "AAF-ADDY® Awards". Aaf.org. 2007-08-14. Archived from the original on 2013-10-23. Retrieved 2011-05-23.
  7. "Adfed Fort Wayne // Home". Adfedfortwayne.org. 2011-03-25. Retrieved 2011-05-23.
  8. "Competitions: Regional Design Annual". Printmag.com. Archived from the original on 2011-07-24. Retrieved 2011-05-23.
  9. "AAF-Winners 2008". Aaf.org. 2007-08-14. Archived from the original on 2008-12-06. Retrieved 2011-05-23.
  10. "The One Club / Home". Oneclub.org. Retrieved 2011-05-23.
  11. "DMA Presents 2009 International Echo Awards During DMA09 in San Diego; Diamond ECHO Goes to Tourism Queensland and CumminsNitro Brisbane". The-dma.org. 2009-10-20. Archived from the original on 2011-07-22. Retrieved 2011-05-23.
  12. "Annual Golden Hammer Awards - Home". Goldenhammerawards.com. 2010-04-15. Retrieved 2011-05-23.


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