Pour Moi Ltd

Pour Moi Ltd (generally known as Pour Moi) is a British multinational fashion, lingerie & swimwear retailer, which has its headquarters in Brighton, England.[2] Pour Moi has one store based in Chester and sells online to over 50 countries worldwide.

Pour Moi Ltd
TypePrivate limited company
IndustryRetail
Founded1998 (1998)
Macclesfield, UK
FounderMichael Thomson
HeadquartersBrighton, UK[1]
Number of locations
1 Store [1]
Area served
  • United Kingdom
  • United States
  • Europe
  • Asia
  • Middle East
ProductsLingerie, swimwear, nightwear, clothing
Websitepourmoi.co.uk

History

Pour Moi started in Macclesfield, Cheshire in 1998 and began selling bras via independent boutique Elle Lingerie in Rugby in 2005. They launched their first independent retail store in Macclesfield, followed by another shop in Chester soon afterwards, along with concessions in Figleaves and Littlewoods.

Pour Moi has grown its base of wholesale clients to include Asos, Next and Zalando and entered the US market with Bare Necessities in 2019. In January 2019, Pour Moi acquired Charnos, Lepel & LF Intimates.[3][4]

Pour Moi launched its direct-to-consumer website in 2015, and a US website in December 2020.

Operations

Pour Moi has a three channel model: wholesale, via partners such as Asos and Next; direct-to-consumer via its two websites, and via its store in Chester.

Pour Moi works closely with celebrities & influencers, releasing edits with Love Island star India Reynolds, actress Helen Flanagan, television and media personality Vicky Pattison and Jess Wright from The Only Way is Essex.[5][6] Its Energy Empower U/W Lightly Padded Sports Bra has received several recommendations from publications such as Closer, Good Housekeeping and Women's Running.[7] [8]

Management

Michael Thomson is the CEO and Founder of Pour Moi.

Awards

Pour Moi was shortlisted as a finalist in the 2021 Drapers Awards for Lingerie Brand of the Year and Best Marketing Campaign of 2021 with the #GetYourWiggleOn Campaign.[9]

Pour Moi was shortlisted as a finalist in the Drapers Awards in 2019, in the Lingerie Brand of the Year category.[10]

References
  1. "About Us". Pour Moi Ltd. Retrieved 14 August 2021.
  2. "Coronavirus: Brighton-based Pour Moi records booming lingerie sales in lockdown". The Argus. Retrieved 2021-08-16.
  3. "Charnos & Lepel sold to Pour Moi". 16 January 2019.
  4. "Lingerie brands cancel spring 19 orders". 25 January 2019.
  5. "Jess Wright launches swimwear collection with Pour Moi (And Olivia Bowen is already a fan)".
  6. "Jess Wright launches swimwear collection with Pour Moi (and Olivia Bowen is already a fan)". Closer. Retrieved 2021-08-16.
  7. "14 of the best supportive sports bras to kick start the new year".
  8. "Best Sports Bras 2021: 14 Best Sports Bras For Every Workout". 20 October 2022.
  9. "Shortlist 2021 | Drapers Awards". awards.drapersonline.com. Retrieved 2021-10-12.
  10. "Home | Drapers Awards". awards.drapersonline.com. Retrieved 2021-10-12.
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