Premiere (TV channel)

Premiere (also known as PREM1ERE on air) was the first subscription movie channel launched on 1 September 1984, which broadcasts to Europe via satellite alongside the other services of that time including Sky Channel, Music Box and The Children's Channel.

Premiere
CountryEurope
Broadcast areaUnited Kingdom
Ownership
OwnerViacom[1]
Maxwell Communication Corporation (25%)
Goldcrest Films (25%)
HBO (25%)
Showtime Networks (25%)
History
Launched1 September 1984
Closed31 July 1989
Replaced bySky Movies
Former namesThe Entertainment Network (29 March 1984 – 1 June 1985)
Mirrorvision (2 June 1985 – 1 April 1986)
Star Channel (August 1986 – July 1987)

History

The Entertainment Network

The Entertainment Network – also known as TEN and The Movie Channel – launched on 29 March 1984 by Czechoslovak-born British media proprietor Robert Maxwell, it was jointly owned by UIP Pay TV Group (MGM/UA, Paramount and MCA/Universal), Visionhire, Plessey and The Rank Organisation, which also developed in-house by Rediffusion Cablevision.

The station went bust on 1 June 1985, but was later relaunched as Mirrorvision in the following day.

Mirrorvision

Mirrorvision was a film channel from the stable of the Daily Mirror launched on 2 June 1985,[2] whether Mirrorvision and Premiere were merged but continue to be called from the same name on 1 April 1986.[3]

Star Channel

Star Channel was started by British Telecom in August 1986 as an alternative film service which broadcasts between 6.30pm and 2.00am, it has been distributed to several cable operators on videotape form rather than by satellite.

Discussions on a merger between the film services were begun and concluded with Premiere, Star Channel and Home Video Channel all now being programmed within a reconstructed partnership but the channel continued as a separate service for the time being.

In July 1987, the expected closure of Star Channel took place following its merger with Premiere, thereby reducing the remaining film services to include Bravo and Home Video Channel.

Demise

Due to losses of around £10 million and increased competition from Sky Movies, Premiere closed on 31 July 1989. The final film shown was 1985's Twice in a Lifetime, followed by a final announcement thanking the viewers as well as a few businesses that helped with Premiere's transmission.

Programming

In addition to movies, the service also showed children's television programmes in an after school slot as fillers within the channel premiered ThunderCats before the BBC1 launch, and also the first to show was Jayce and the Wheeled Warriors.

See also

References

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