RKS Design

RKS Design is a California design firm and innovation consultancy founded in 1980 by industrial designer, Ravi Sawhney.[1] The company designs and develops consumer, medical, and industrial products, as well as user interfaces, and user experiences. As a product design and development firm, it is known for designing Teddy Ruxpin[2] and RKS Guitars.[3]

RKS Design
TypePrivate
Founded1980 (1980) in Thousand Oaks, USA
FounderRavi Sawhney
HeadquartersThousand Oaks, California
Number of employees
  • Steady 30
SubsidiariesRKS Guitars Loan Gifting
Websitehttps://rksdesign.com/

Design projects

The company also designed a design-thinking methodology called Psycho-Aesthetics,[4] a process that helps designers focus on understanding consumer need and emotion in order to create new products.[5] Psycho-Aesthetics is taught at UCLA, USC, SCAD, and Harvard Business School.[6]

Using the approach, the company designed Lego's sustainable packaging,[7] Teddy Ruxpin,[2] a popular children's toy in the 1980s and early 1990s, [8] the RKS Guitar, a sustainable electric guitar, in collaboration with Dave Mason,[9] and Gamevice mobile controller for Wikipad.[10]

See also

References
  1. "Ravi K. Sawhney". 16 May 2013.{{cite web}}: CS1 maint: url-status (link)
  2. "Style And Substance: Why Design Matters Many small-business owners believe they can't afford good product design. Why some companies are rethinking that equation. - November 22, 1999". money.cnn.com. Retrieved 2020-12-29.
  3. "The importance of psycho-aesthetics in the development of habit-forming products - May 5, 2019". uxplanet.org. 7 May 2019. Retrieved 2021-10-07.
  4. "Creative Mind #20: Industrial Design Students Learn from Ravi Sawhney". Academy of Art University. 2020-11-19. Retrieved 2020-12-21.
  5. "What is 'Psycho Aesthetics' and why are packaging product designers embracing it?". BeverageDaily. 2016-10-12. Retrieved 2021-10-07.
  6. "An Exercise in Designing a Travel Coffee Mug - Exercise - Faculty & Research - Harvard Business School". www.hbs.edu. Retrieved 2021-05-26.
  7. "Credit Where Credit is Due: The Design Firm Behind LEGO's New Paper Packaging". Core77. Retrieved 2022-01-06.
  8. Apodaca, Patrice (4 January 1994). "Making Reality Out of Images : Tiny RKS Design Turns Ideas Into Attractive, Workable, Consumer-Friendly Products". Los Angeles Times. Retrieved 19 October 2021.
  9. Times, David Colker, Tribune Newspapers: Los Angeles. "Guitar start-up composes new look". chicagotribune.com. Retrieved 2021-05-27.
  10. "RKS Enhances the Mobile Gaming Experience with the Gamevice". www.dexigner.com. Retrieved 2021-05-26.
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