Republic Biscuit Corporation

Republic Biscuit Corporation (d/b/a Rebisco) is a Philippine snack food company located in Pasig City (Office) and Quezon City (Factory), Philippines. It was founded in 1963 by Jacinto Ng.[1]

Republic Biscuit Corporation
TypePrivate
Rebisco
IndustryFood processing
PredecessorEngland Biscuit Factory (1963-1972)
FoundedAugust 15, 1963 (1963-08-15)
Founder
  • Jacinto Ng
HeadquartersJoy-Nostalg Center, Ortigas Center, Pasig, Philippines
Area served
Philippines
Key people
ProductsCrackers, cookies, snacks, confectionery
SubsidiariesSuncrest Foods, Inc.
SPI Corporation
Multirich Food Corporation
Pinnacle Foods, Inc.
JBC Food Corporation
Creamline Dairy Corporation
SPI Multimix Corporation
Websitewww.rebisco.com.ph

History

Rebisco was founded in August 15, 1963, as England Biscuit Factory, producing biscuits from a tiny, rented second-hand factory located at F. Blumentritt Street corner M. Salvador Street in the then-municipality of San Juan[2] with only US$5,000 in start-up (approximately ₱15,000 to ₱20,000). Eventually, the company moved out of its San Juan site to a new factory in Novaliches, Quezon City.

In 1972, England Biscuit Factory was renamed Republic Biscuit Corporation and adopted a new image. Through the years, Rebisco put up several companies to dominate other segments of the market: JBC Food Corporation in 1989; Suncrest Foods, Inc. in 1995; Multirich Corporation in 1999; and Pinnacle Foods, Inc. in 2000. In 2003, Rebisco acquired Storck Products, Inc., which previously produced confectionery products under license from August Storck, and later renamed the company as SPI Corporation.

Brands

Subsidiaries
  • Suncrest Foods, Inc.
  • SPI Corporation
  • Multirich Food Corporation
  • Pinnacle Foods, Inc.
  • Creamline Dairy Corporation
  • JBC Food Corporation
  • SPI Multimix Corporation

Sports

Other developments

In February 2011, Y&R Philippines won the branding work for Rebisco. Y&R was tasked to create a new global brand for Rebisco. It will include the creation of a new logo and packaging unified mark to strongly identify the vast array of products.[4]

References
  1. "PH Rebisco's founder is top taxpayer for 2014". Rappler. December 18, 2015. Retrieved December 18, 2015.
  2. "The England Biscuit factory was established on August 15, 1963..." Rebisco - Facebook. August 8, 2016.
  3. Rebisco-PSL coach Francis Vicente keeps modest expectations in Asian Women's Club tilt
  4. Y&R Philippines wins Rebisco global branding work

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