Revolution Beauty

Revolution Beauty is a UK based beauty company that was founded in 2014 by Adam Minto and Tom Allsworth, it provides makeup, skincare and hair products.[1] The brand currently has 220 employees and an annual turnover of $139 Million.[2] Their products are sold online as well as carried in Boots, Superdrug, Ulta and Target stores.[3]

Revolution Beauty
Founded2014
FounderAdam Minto, Tom Allsworth,
HeadquartersKent, UK
Number of employees
220
Websitewww.revolutionbeauty.com

History

Revolution Beauty is based around the principles of inclusivity and affordability in makeup, with the brand making sure to add a diverse range of affordable products.[4]

The brand is well known for its use of influencer marketing.[5] Revolution Beauty makes use of social media, most prominently Instagram and TikTok, as opposed to more traditional marketing methods.[6]

The company has faced claims from brands such as Kat Von D and beauty YouTuber Manny MUA for allegedly plagiarizing makeup designs and concepts, claims which co-founder Adam Minto denies.[7]

All Revolution products are all cruelty free, with 76% of the brand stocking vegan products.[8]

In 2019, Revolution Beauty was named within the Sunday Times Fast Track 100 as the fastest growing beauty brand in the UK.[9]

In 2021, Revolution Beauty made its stock market debut, with Jupiter Asset Management and Chrysalis Investments pledging shares.[10][11][12]

References
  1. "Makeup Revolution - How Beauty Influencer Started a New Revolution". influencermatchmaker.co.uk. Retrieved 11 August 2021.
  2. Bourke, Joanna (29 June 2021). "Revolution Beauty set to list on Aim, with the group eyeing expansion". www.standard.co.uk. Retrieved 26 August 2021.
  3. "Investegate |Revolution Beauty Announcements | Revolution Beauty: Intention to Float on AIM". www.investegate.co.uk. Retrieved 1 September 2021.
  4. "London Stock Exchange welcomes Revolution Beauty Group plc to AIM - Welcome Story At London Stock Exchange | London Stock Exchange". www.londonstockexchange.com. Retrieved 11 August 2021.
  5. "Makeup Revolution - How Beauty Influencer Started a New Revolution". influencermatchmaker.co.uk. Retrieved 7 September 2021.
  6. PYMNTS (2 April 2021). "Revolution Beauty Seeks 'New Face' Via TikTok". www.pymnts.com. Retrieved 7 September 2021.
  7. "Revolution Beauty 'don't deliberately copy anyone'". BBC News. 29 June 2021. Retrieved 11 August 2021.
  8. "Everything you need to know about Revolution PRO Beauty - LOOKFANTASTIC UK". LOOKFANTASTIC. 24 July 2020. Retrieved 16 August 2021.
  9. Gillil, Nikki (8 July 2020). "How Revolution Beauty's 'fast beauty' model has impacted the industry". Econsultancy. Retrieved 16 August 2021.
  10. "Revolution Beauty to make stock market debut". CityAM. 13 July 2021. Retrieved 11 August 2021.
  11. "Revolution Beauty eyes AIM float, attracts £90 million Jupiter investment | Shares Magazine". www.sharesmagazine.co.uk. Retrieved 11 August 2021.
  12. McGachey, Kristen (29 June 2021). "Chrysalis swoops on second investment in a week as it backs..." Portfolio Adviser. Retrieved 28 August 2021.


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