REWE Group

The REWE Group is a German diversified retail and tourism co-operative group based in Cologne, Germany. The name REWE comes from Revisionsverband der Westkauf-Genossenschaften", meaning "Western Buying Co-operatives Auditing Association". The most important companies under the umbrella of the REWE Group operate under the REWE-Zentral AG and REWE-Zentralfinanz eG names. The basis of the co-operative trade group consists of a network of independent retailers. In the 2017 financial year, the REWE Group had total external sales of €57.8 billion. The REWE Group is the second largest supermarket chain in Germany behind EDEKA.

REWE Group
TypePrivate. Cooperative, Joint-stock company
IndustryRetailing
PredecessorStüssgen Edit this on Wikidata
Founded1927 (current form 1972)
Headquarters
Cologne
,
Germany
Key people
Lionel Souque, CEO
Heinz-Bert Zander, Chairman
ProductsDepartment stores, Supermarkets, Convenience stores, Cash&Carry, Hypermarkets, Home improvement, etc.
RevenueIncrease US$72.18 billion (2019)[2]
491,400,000 euro (2017) Edit this on Wikidata
337,800,000 euro (2017) Edit this on Wikidata
Total assets19,506,400,000 euro (2017) Edit this on Wikidata
Number of employees
363,633 (2019)
Websitewww.rewe-group.com

Divisions

Trading
  • REWE – supermarket chain in Germany with 3,300 stores.
  • BILLA – supermarket chain with over 1,000 stores in Austria and 400 stores in other European countries
  • Penny – discount supermarket chain with 3,000 stores in Germany, Austria, Italy, Romania, Hungary, Czech Republic
  • nahkauf – convenience store operator in Germany.
  • toom BauMarkt – A DIY/home improvement chain with 250 stores in Germany
  • Billa Plus – supermarket chain with 100 stores in Austria (formerly known as Merkur)
  • BIPA – health and beauty retail chain with 560 stores in Austria and 58 stores in Croatia
  • REWE Ihr Kaufpark – supermarket chain with 120 stores in North Rhine-Westphalia, Germany (formerly known as Kaufpark)
  • Palink – supermarket chain in Lithuania

Tourism

DER Touristik is the tourism division of Rewe Group:

  • Tour operator brands: ITS, Jahn Reisen, Tjaereborg, Dertour, Meier’s Weltreisen and ADAC Reisen[3] and clevertours.com
  • Hotel brands: lti Hotels, Club Calimera and PrimaSol Hotels

In June 2015 DER acquired Kuoni Travel's European tour operations.[4]

Country ranking in 2006
Country No. of Stores Sales (million euros)
Germany 8939 31220 M€
Austria 1901 4618 M€
Italy 337 1736 M€
France* - 1140 M€
Romania 65 1050 M€
Switzerland* 22 904 M€
Czech Republic 245 844 M€
Poland 33 679 M€
Hungary 200 667 M€
Slovakia 117 274 M€
Croatia 50 215 M€
Bulgaria 110 – M€
Russia 69 – M€
Ukraine 21 68 M€
  • *Sales of retail activities

Digital Business

In 2013, the REWE Group founded a subsidiary named REWE Digital, which is responsible for all strategic online activities.[5] The group also acquired the e-commerce platform vendor commercetools[6] and ZooRoyal, an e-commerce website for animal food and pet supplies.[7] In 2017 REWE Group announced to make additional investments in the billions in order to further digitalize their business.[8] In 2020 REWE digital, for the first time, spun-off one of its business units and founded the independent company OC Fulfillment GmbH, vendor of the omnichannel fulfillment software-as-a-service platform fulfillmenttools.[9] In 2021 REWE Group announced the inception of Paymenttools, provider of on- and offline payment solutions for retailers.[10]

Cassis de Dijon

In 1979, Rewe won a significant case in the European Court of Justice, the Cassis de Dijon case.

References
  1. Ley, Claudia; Lee, Sang Yup (2016). "Bioengineering – Use What You Know". ChemViews. doi:10.1002/chemv.201500111. ISSN 2190-3735.
  2. "Top 50 Global Retailers 2020". nrf.com. Retrieved 3 February 2021.
  3. ADAC Reisen – Specialist for mobile holidays
  4. Gretler, Corinne. "Kuoni Sells European Tour Operating Business to Rewe Group", Bloomberg Business, 22 June 2015. Accessed 7 July 2015.
  5. "REWE digital - Provider of online solutions in markets relevant to REWE Group". Retrieved August 29, 2019.
  6. "REWE Digital acquires e-commerce software provider commercetools GmbH". March 31, 2015. Retrieved 2019-08-29.
  7. "ZooRoyal - der Onlineshop für Ihr Haustier". Retrieved August 29, 2019.
  8. Michael Pohlgeers (2017-10-16). "Rewe investiert Milliarden in die Digitalisierung". Retrieved 2022-06-13.
  9. Jürgen Diercks (2020-09-11). "Rewe digital gründet Start-up für Handelsplattform". Retrieved 2022-06-13.
  10. Stephan Lamprecht. "Rewe Gruppe gründet Payment-Technologietochter". Retrieved 2022-06-13.
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