Robomagic

Robomagic Live (Robomagic) is a music and entertainment company that specializes in producing live events, tours, and festivals around the world. The company was founded in London in 2015 by music industry veteran Rob Hallett.[1]

Robomagic has produced events for a range of artists, from established acts such as the Black Eyed Peas, Duran Duran, Andy Taylor, Nile Rodgers, Craig David, H.E.R. and Jenifer Lopez.

The name Robomagic was decided upon in homage to the 1973 Kurt Vonnegut novel "Breakfast of Champions" which features a company called The Robo-Magic Corporation of America. Robomagic's first tours were for Duran Duran and will.i.am, which included a show in the Royal Albert Hall.

Hallett is the former founder of AEG UK and festival programmer, tour manager, music publisher, record label managing director, recording studio owner, and artist manager. He appeared in the Evening Standard's Top 5 in Music in 2007.,[2] and was listed in the top 100 most powerful people in music by The Guardian in 2011.[3]

In 2020, Robomagic broke from Live Nation to become independent.[4]

In May 2022, Robomagic was acquired by North America-based live promoter Outback Presents.[5]

In 2023, Robomagic announced a number of music tours the company was producing, including The Who,[6] Burna Boy,[7] Rod Stewart, Kiss, Culture Club, and UB40.

References
  1. "Robomagic: Ex-AEG Exec Launches Next-Gen Live Touring Company". January 23, 2015.
  2. "Music". Evening Standard. April 12, 2012.
  3. "Music Power 100: Get the full list". the Guardian. May 27, 2011.
  4. "Rob Hallett's Robomagic splits from Live Nation". www.musicweek.com.
  5. "Rob Hallett's Robomagic Live acquired by North American promoter Outback Presents". Music Business Worldwide. May 20, 2022.
  6. "The Who to play with orchestra on first UK tour in six years". www.musicweek.com.
  7. "Burna Boy to play London Stadium in 2023". www.musicweek.com.
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