Shervin Mirhashemi

Mirhashemi was born on July 13, 1969. He graduated from Miraleste High School in Palos Verdes, CA and earned a J.D. from the University of Southern California and a B.A. in Biomedical Engineering from University of California San Diego.

Mirhashemi joined Legends as President and COO in 2013[7] after more than two decades as a leading executive in the sports and entertainment space.[8] He was named CEO in 2016, and sits on the Legends Hospitality Board of Directors.[9]

Under Mirhashemi, Legends has grown its service offerings and established four new divisions: Global Merchandise, Global Partnerships, Global Technology Solutions and Growth Enterprises.[10][11][12][13] Legends also expanded internationally, representing Real Madrid,[14][15] FC Barcelona,[16] Manchester City F.C.,[17] Rugby World Cup 2023,[18] UFC,[19] The European Tour[20] and Ryder Cup,[14][15][21] among others.

Legends client roster includes: global professional sports leagues including the NFL,[22] MLB,[23][24] PFL, UFC,[19] NASCAR and FIFA;[25] teams and venues such as the Dallas Cowboys,[26] New York Yankees,[6] SoFi Stadium (Los Angeles Rams/Los Angeles Chargers),[27][28] Buffalo Bills,[3][29] Real Madrid,[14][15] FC Barcelona,[16] Detroit Pistons[30] and Los Angeles Angels;[24] Colleges and universities such as the University of Southern California,[31] University of Notre Dame,[32] Northwestern University,[33] University of Miami[34] and San Diego State University;[35] and live event attractions such as One World Observatory atop One World Trade Center in New York City.[36]

Mirhashemi is a Board Member for Legends for Charity benefitting St. Jude Children’s Research Hospital.

He resides in Southern California with his wife, Alex, and their two children.