Shin Choon-ho

Shin Choon-ho (Korean: 신춘호; Hanja: 辛春浩; December 1930 – 27 March 2021) was a South Korean businessman who founded Nongshim.[1]

In this Korean name, the family name is Shin.
Shin Choon-ho
Born(1930-12-00)December 1930
Ulsan, Korea
Died27 March 2021(2021-03-27) (aged 90)
Seoul, South Korea
EducationDong-A University
OccupationBusinessman
Known forFounder of Nongshim
Children5, including Shin Dong-won
RelativesShin Kyuk-ho (brother)
Native names
Korean name
Hangul신춘호
Hanja辛春浩

Biography

Shin was born in December 1930 in Ulju County, Ulsan, Korea and was the third eldest son in the family. His older brother Shin Kyuk-ho was the founder of South Korean conglomerate Lotte Corporation.

He graduated from Dong-A University in Busan in 1958 after serving as a police officer. He moved to Japan to help his brother with Lotte's confectionery business shortly afterwards.[1]

Shin founded Lotte Industrial Company, his own business separate from the existing company, in 1965 to focus on the ramyeon business.[2] In 1978, he renamed the company Nongshim, which means "farmer’s heart," after his brother objected to his proposal to produce instant noodles.[1][3]

Under Shin's leadership, Nongshim became South Korea's largest instant noodles maker and the fifth-largest in the world, and introduced popular products such as the Saeukkang, Shin Ramyun, Chapaghetti, and Neoguri.[1]

He died on 27 March 2021 at Seoul National University Hospital.[3] Shin is survived by his wife Kim Nak-yang, and five children. His eldest son, Shin Dong-won, became chairman of Nongshim.[4]

References
  1. "Shin Choon-ho, founder of ramyeon giant Nongshim, dies at 91". koreajoongangdaily.joins.com. Retrieved 2022-03-22.
  2. 오석민 (2021-03-27). "Nongshim Group chairman dies". Yonhap News Agency. Retrieved 2022-03-22.
  3. He-rim, Jo (2021-03-28). "Family, business community mourn late Nongshim Group chairman". The Korea Herald. Retrieved 2022-03-22.
  4. He-rim, Jo (2021-07-01). "Nongshim Group inaugurates heir Shin Dong-won as new chairman". The Korea Herald. Retrieved 2022-03-22.
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