Showcase (retailer)

Showcase is a North American retail company specializing in emerging trends in health, beauty, home, and toys, and the winner of Canada's Best Managed Companies in 2021 and 2022 as well as the winner of the RCC Excellence in Retailing Omni-Channel Award in 2022. There are 150 locations in major malls across Canada and the USA, an e-commerce portal called ShopAtShowcase.com, and plans to expand rapidly across the US.[1] The hashtag #ShowcaseMadeMeBuyIt has 150 million views on Tiktok [2] and has more than 500,000 followers.[3]

Showcase
IndustryRetail
Founded1994
Headquarters
1 Wilkinson Rd
Brampton, Ontario, Canada
Number of locations
150 (Canada and USA)
Areas served
Canada, United States
ProductsHealth, beauty, home, and toys
Websiteshopatshowcase.com


History

The first Showcase store was opened in 1994 in the Meadowlark Centre in Edmonton, Alberta. In 2000, the company aggressively expanded at an average of five openings per year.[4] At this time, the company was primarily franchise-based, and modeled primarily as an infomercial outlet store. The Edmonton Journal covered the grand openings of subsequent stores in the Edmonton area as the chain grew.[5]

Starting in 2003, the company redesigned stores and began to launch proprietary product lines such as Dream Away, Quantum, and Kyoto and expanded beyond infomercial boundaries, and officially changed its name to “Showcase”.

Current Brand Position

Today, Showcase specializes in viral trends popularized by social media and that are typically, new, exclusive, and hard-to-find. This includes health, beauty, home, toy, tech, and food trends on popular social media platforms such as TikTok, Facebook, and Instagram. Showcase recently updated its store design and branding to "The Home of the Hottest Trends". A flagship store, displaying the new store design and branding, was opened in Sherway Gardens in 2018, followed by Toronto Eaton Centre in 2021, and Woodfield Mall in Chicago in 2022.

According to the Corporate Overview on the company's website, they are in the midst of strategizing an expansion to the US, with an ultimate goal of rolling out 100 US stores by 2024. Ten pilot stores originally opened in the Northeast in 2018-19, including King Of Prussia outside of Philadelphia, with locations in Connecticut, Delaware, New Jersey, New York and Pennsylvania, followed by 31 more stores across the USA in 2022.[6]

In May 2021, Showcase was named one of Canada's Best Managed Companies for 2021. Showcase won again in 2022. The program is sponsored by Deloitte and Canadian Business.[7]

Pivot during COVID-19

Showcase pivoted in March 2020 to become a leading retailer of personal protective equipment (PPE) to support first responders, health care workers, and the general public. Showcase was declared an essential service in most parts of Canada, and stayed open nation-wide during Canada's lockdowns that lasted from March to June 2020. This pivot led to lineups across Canada as Showcase filled a vital need of the community.[8] Showcase also received a COVID-19 Site License and a Medical Device Establishment License from Health Canada.[9] Showcase's PPE pivot and record performance was featured in Retail Insider magazine.[10]

Media

Showcase has been covered in the media usually during the Christmas holiday season as a place to find unique gifts or to find out in person how the novel and unique products “really work”. This interest has been generated because these products are not typically available for customers to try until they have been purchased, usually from the U.S., while in store customers are able to test the products for themselves or receive a demonstration. Showcase has been featured on:

Corporate media
  • Canadian Business - Best Managed Companies 2021 [7]
  • CBC interview with Samir Kulkarni - The digitization of infomercials [11]
  • Voice of Retail Podcast interview with Samir Kulkarni [12]
  • ICSC.org, “U.S. a big draw for international retailers eager to expand”[13]
  • Inc. magazine, “7 Ways to Spot Trends From the Man Who Turned Trendhunting Into Retail Gold”[14]
  • Brampton Board of Trade 2018 Business Excellence Award (Retail) - Winner
  • 2018 Deloitte Best Managed Companies – Finalist
  • 2017 Global Innovation Awards YPO/YPO Gold – Top 10 Finalist
  • Brampton Board of Trade 2016 Business Excellence Award (Teamwork) - Finalist
  • Brampton Board of Trade 2016 Business Excellence Award (Innovation) - Finalist
  • Yale University Entrepreneurship Lecture, 2015[15]
  • Yale University Strategic Communication Lecture, 2015[16]
  • BNN Interview, 2014[17]

Consumer media
  • CTV News on Jan 29 2021[18]
  • Global News on Jan 22 2021[19]
  • CTV News on Jan 13 2021[20]
  • CTV News on Dec 16 2020 [21]
  • Buzzfeed on Dec 8 2020 [22]
  • CHCH Morning Live on May 31, 2018[23]
  • CHCH Hamilton on December 20, 2017[24]
  • CTV Calgary on December 20, 2017[25]
  • CTV Winnipeg on December 20, 2017[26]
  • CTV News on December 18, 2017[27]
  • CHCH Morning Live on December 14, 2017[28]
  • CTV Morning Live on November 30, 2017[29]
  • CTV Halifax Morning Live on November 24, 2017[30]
  • CTV Ottawa Morning Live on November 23, 2017[31]
  • Global Calgary on November 21, 2017[32]
  • CTV Calgary at Noon on November 21, 2017[33]
  • CTV News Vancouver on November 19, 2017[34]
  • CTV Morning Live on November 16, 2017[35]
  • Breakfast Television on December 24, 2010[36]
  • A-Channel Victoria on December 16, 2010[37]
  • Global Television on December 2, 2008[38]
  • Breakfast Television on November 25, 2008[39]
  • CityNews on December 24, 200[40]
  • Breakfast Television on December 17, 2007[41]
  • Global Morning Show on December 14, 2007[42]
  • Global News on December 6, 2007[43]
  • Toronto Star on January 7, 2006[44]

Proprietary brands

Showcase owns various proprietary brands that sell in-store and online including:

  • Gravity Blade - hoverboards and electric scooters
  • Squishies - slow-rising foam toys
  • Hidden Gems - jewellery candles and bath bombs
  • Dream Away - bedding and weighted blankets
  • Cloud9 - super-soft leisurewear and bedding
  • Quantum - health and fitness
  • Kyoto - eco-friendly products
  • Esencia - aromatherapy and essential oils
  • EcoTerra - eco-friendly products
  • Peplos - shapewear and hair extensions

Canadian trademarks

Although the ubiquitous red “as seen on TV” logo can be used by anyone, the tradename Showcase, As Seen on TV Showcase, TV Showcase, “The Best of As Seen on TV and more!” and its variants are protected by Canadian trademark law. Showcase has applied for, and in most cases been granted, trademark registration for its various tradenames and proprietary brands with the Canadian Intellectual Property Office.[45] These include:

Showcase The Best of As Seen on TV and more[46]

The best of as-seen-on-TV and more![47]

TV Showcase Products and Demonstration Stores[48]

As Seen on TV Showcase[49]

The Best of As Seen on TV and more![50]

As Seen on TV Showcase and Products and Demonstration Stores[51]

Cloud 9 by Dream Away (design)[52]

Cloud 9 by Dream Away (words)[53]

Kyoto Environmental[54]

Dream Away (design)[55]

Dream Away (words)[56]

Kyoto Environmental[57]

Why dream when you can Dream Away?[58]

You Saw It on TV[59]

Don’t Just Dream … Dream Away![60]

Eco Savvy[61]

Quantum (design) [62]

Quantum (words)[63]

Squishies (words)[64]

Slow Rise Squishies (words)[65]

American trademarks

Showcase has also registered, or applied for, various trademarks with the United States Patent and Trademark Office,[66] as follows:

Showcase[67]

Showcase The Best of As Seen on TV and more![68]

The Best of As Seen on TV and more![69]

Kyoto Environmental[70]

Cloud 9 by Dream Away[71]

Kyoto Environmental Eco Savvy[72]

Quantum[73]

References
  1. "About Us". Showcase.
  2. {cite web|url=https://www.tiktok.com/tag/showcasemademebuyit?lang=en%7Ctitle=#ShowcaseMadeMeBuyIt%7Cwork=Showcase})
  3. {cite web|url=https://www.tiktok.com/@shopatshowcase})
  4. HighBeam
  5. Edmonton Journal, 1996
  6. "ICSC Features Showcase's Plan For Their Upcoming US Expansion". www.shopatshowcasecanada.com. 2 May 2018. Retrieved 2018-06-01.
  7. Smith, Briony (2021-05-05). "Showcase: Canada's Best Managed Companies 2021". Canadian Business - Your Source For Business News. Retrieved 2021-06-19.
  8. Wasney, Eva (April 2020). "Lure of hand sanitizer, face masks draw lineup". Winnipeg Free Press.
  9. "Showcase Coronavirus Commitment". Showcase website.
  10. "How Canadian Retailer 'Showcase' Pivoted During the Pandemic with Plans for Significant Store Expansion". Retail Insider. 2021-03-29. Retrieved 2021-04-03.
  11. "Infomercials could hold the secret". CBC. 2019-09-21.{{cite web}}: CS1 maint: url-status (link)
  12. "The Voice of Retail: Samir Kulkarni, CEO of Showcase and veteran retail CIO Gary Davenport talk innovation, supply chain and mastering the trends for enterprise success on Apple Podcasts". Apple Podcasts. Retrieved 2021-04-03.
  13. "International retailers proceed cautiously with U.S. expansion". www.icsc.org. Retrieved 2018-06-01.
  14. "7 Ways to Spot Trends From the Man Who Turned Trendhunting Into Retail Gold". Inc.com. 2017-11-17. Retrieved 2018-06-01.
  15. Kulkarni, Samir (2016-10-01), Yale Entrepreneurship Lecture - Feb 5 2015, archived from the original on 2021-12-20, retrieved 2018-06-01
  16. Kulkarni, Samir (2016-10-01), Yale Strategic Communication Lecture, archived from the original on 2021-12-20, retrieved 2018-06-01
  17. Showcase featured on BNN, 2014-04-16, archived from the original on 2021-12-20, retrieved 2018-06-01
  18. "SPONSORED: Health tips with Clare Kumar". Regina. 2021-01-25. Retrieved 2021-04-03.
  19. "Clare Kumar shares ways to stay productive this year | Watch News Videos Online". Global News. Retrieved 2021-04-03.
  20. CTV Noon News Calgary - January 13, 2021, archived from the original on 2021-12-20, retrieved 2021-04-03
  21. Vann, Krissy (2020-12-16). "Creative Gifts for Kids with Parenting Expert Sherri French". British Columbia. Retrieved 2021-04-03.
  22. Aspler, Kat Angus, Alice Prendergast, Sarah Rohoman, Kaysey Davis, Victoria Kuglin, May Ning, Liza Hicks, Sarah. "18 Things Beloved By BuzzFeed Canada Writers That You Should Try In December". BuzzFeed. Retrieved 2021-04-03.
  23. "Cool beauty products". CHCH. Retrieved 2018-06-01.
  24. Weighted Blankets Featured On CHCH Hamilton Morning Live | December 20th 2017, 2017-12-28, retrieved 2018-06-01
  25. Store Manager Sharrel Lobo On CTV Calgary Morning Live | December 20th 2017, 2017-12-28, retrieved 2018-06-01
  26. Food Blogger Shel Zolkewich Talks Gotham Knives On CTV Winnipeg Morning Live | December 19th 2017, 2017-12-28, retrieved 2018-06-01
  27. Kathy Buckworth & Showcase's Weighted Blankets | CTV Atlantic Morning Live - December 18th 2017, 2017-12-28, retrieved 2018-06-01
  28. DJ Talks Great Gifts On CHCH Morning Live | December 14th 2017, 2017-12-28, retrieved 2018-06-01
  29. CTV Ottawa Morning Live - Caleigh Alleyne Travel Segment November 30th 2017, 2017-12-05, archived from the original on 2021-12-20, retrieved 2018-06-01
  30. CTV Halifax Morning Live - November 24th 2017 Christine Cho Beauty Segment, 2017-11-28, archived from the original on 2021-12-20, retrieved 2018-06-01
  31. CTV Ottawa Morning Live - November 23rd 2017 Christine Cho Beauty Segment, 2017-11-28, archived from the original on 2021-12-20, retrieved 2018-06-01
  32. Global Morning Calgary - November 21st 2017 Christine Cho Beauty Segment, 2017-11-28, archived from the original on 2021-12-20, retrieved 2018-06-01
  33. CTV Calgary at Noon - November 21st 2017 Christine Cho Beauty Segment, 2017-11-28, archived from the original on 2021-12-20, retrieved 2018-06-01
  34. "Holiday beauty essentials". British Columbia. 20 November 2017. Retrieved 2018-06-01.
  35. CTV Your Morning - November 16th Sleep Styler, 2017-11-28, archived from the original on 2021-12-20, retrieved 2018-06-01
  36. YouTube. youtube.com.
  37. YouTube. youtube.com.
  38. YouTube. youtube.com.
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  40. YouTube. youtube.com.
  41. YouTube. youtube.com.
  42. YouTube. youtube.com.
  43. YouTube. youtube.com.
  44. "Recent Press". www.shopatshowcasecanada.com. Archived from the original on 2007-12-13.
  45. Canadian Intellectual Property Office. "Trademarks". ic.gc.ca.
  46. "Canadian trade-mark data". Innovation, Science and Economic Development Canada.
  47. "Canadian trade-mark data". Innovation, Science and Economic Development Canada.
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  63. "Canadian trade-mark data". Innovation, Science and Economic Development Canada.
  64. "Canadian Trademarks Details: SQUISHIES — 1818094 - Canadian Trademarks Database - Intellectual property and copyright - Canadian Intellectual Property Office - Innovation, Science and Economic Development Canada". Retrieved Jul 9, 2022 – via www.ic.gc.ca.
  65. "Canadian Trademarks Details: Slow-Rise Squishies — 1823929 - Canadian Trademarks Database - Intellectual property and copyright - Canadian Intellectual Property Office - Innovation, Science and Economic Development Canada". Retrieved Jul 9, 2022 – via www.ic.gc.ca.
  66. "United States Patent and Trademark Office". uspto.gov.
  67. http://tess2.uspto.gov/bin/showfield?f=doc&state=4010:jhr7vv.3.24
  68. http://tess2.uspto.gov/bin/showfield?f=doc&state=4010:jhr7vv.3.25
  69. http://tess2.uspto.gov/bin/showfield?f=doc&state=4010:jhr7vv.3.27
  70. http://tess2.uspto.gov/bin/showfield?f=doc&state=4010:jhr7vv.3.15
  71. http://tess2.uspto.gov/bin/showfield?f=doc&state=4010:jhr7vv.3.16
  72. http://tess2.uspto.gov/bin/showfield?f=doc&state=4010:jhr7vv.3.20
  73. http://tess2.uspto.gov/bin/showfield?f=doc&state=4010:jhr7vv.3.21
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