Slutty Vegan

Slutty Vegan is a vegan hamburger restaurant chain, based in Atlanta, Georgia.

Slutty Vegan
FoundedAugust 2018 (2018-08) in Atlanta, Georgia
FounderPinky Cole
Headquarters
Websitesluttyveganatl.com

History

Pinky Cole, a former television producer, founded the restaurant in August 2018.[1][2] She intended for it to be a ghost kitchen, where customers would order food online and use a delivery service to get it.[3] Cole started the restaurant because she found that there was no place available to eat vegan food after 9 p.m.[4] She decided to use sex as a theme for her restaurant because of its ability to attract non-vegan customers.[5][4][6] Social media[7] and word-of-mouth[3] was used heavily to promote the restaurant.

It originally started in a shared kitchen, before moving to a food truck several weeks later,[1][6] and later moved to a brick-and-mortar location in Westview on January 13, 2019.[1][2] Two locations were opened in the Atlanta area in 2020.[1] The restaurant is known for its growth despite the ongoing COVID-19 pandemic.[1][8] The chain has collaborated with Shake Shack to release plant-based burgers that were available for only one day.[5]

As of January 2023 there is a pending lawsuit over loss wages from an ex-employee.[9]

Locations

Slutty Vegan food truck in Durham, North Carolina in 2020

As of April 2023, the chain has five locations in the Metro Atlanta area and a plant-based bar, Bar Vegan.[4] Cole also recently opened restaurants in Athens and Columbus, Georgia,[10] Birmingham, Alabama,[2] and Brooklyn and Harlem in New York City.[4] There are also plans to open a new location once every month in 2023, in a different city.[2]

The chain has a mobile food truck, which hosts pop-ups at various locations in the South.[2]

See also

References

  1. Ogunsola, Jennifer (2022-01-18). "Pinky Cole And Derrick Hayes Are Hot In The Kitchen On ESSENCE Jan/Feb Cover". Essence. Retrieved 2022-01-25.
  2. Nwogu, Laura (2022-01-18). "Atlanta-based restaurant Slutty Vegan is headed to Savannah. Could a permanent home follow?". Savannah Morning News. Retrieved 2022-01-24.
  3. Respers France, Lisa (2019-08-06). "Slutty Vegan restaurant a plant-based burger sensation". CNN. Retrieved 2022-01-30.
  4. Danziger, Lucy (2022-01-04). "Pinky Cole Is Helping Non-Vegans Love Vegan Food. What's Next?". The Beet. Retrieved 2022-01-24.
  5. Petre, Holly (2021-09-21). "Slutty Vegan: Changing the world with vegan comfort food". Nation's Restaurant News. Retrieved 2022-01-24.
  6. Severson, Kim (2019-07-01). "A Naughty Name, a Virtuous Menu and a Line Down the Block". The New York Times. ISSN 0362-4331. Retrieved 2022-01-25.
  7. Shigley, Debra (2019-03-14). "How Pinky Cole used Instagram to make Slutty Vegan's burgers a viral hit IRL". Atlanta Magazine. Retrieved 2022-01-30.
  8. Wiener-Bronner, Danielle (2020-12-17). "How Slutty Vegan is growing during the pandemic". CNN Business. Retrieved 2022-01-30.
  9. "Slutty Vegan CEO Pinky Cole got engaged in Atlanta's cutest local celebrity moment".
  10. Johnson, CJ (2023-04-05). "Slutty Vegan Opens Inside Truist Park, Home Of The Atlanta Braves". AtlantaFi. AtlantaFi. Retrieved 2023-04-07.
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