Smart Eye

Smart Eye AB, is a Swedish artificial intelligence (AI) company founded in 1999 and headquartered in Gothenburg. Smart Eye develops Human Insight AI, technology that understands, supports and predicts human behavior in complex environments.  Smart Eye develops and deploys several core technologies that help their customers gain insights from subtle and nuanced changes in human behavior, reactions and expressions. These technologies include head tracking, eye tracking, facial expression analysis and Emotion AI, activity and object detection, and multimodal sensor data analysis.  

Smart Eye AB
TypePublic Company
IndustryHardware and Software Development
Founded1999
FounderMartin Krantz, Founder &CEO

Rana el Kaliouby, PhD, Deputy CEO; Co-Founder & CEO Affectiva

Peter Hartzbech, Founder & CEO iMotions
HeadquartersGothenburg, Sweden
ProductsDriver Monitoring System, Interior Sensing AI, AIS, Smart Eye Pro, Affectiva Media Analytics, and iMotions biometrics platform.
Number of employees
250-300
Websitewww.smarteye.ai

In 2021, Smart Eye acquired Affectiva the pioneer of Emotion AI, and iMotions the provider of a leading biosensor software platform.[1] [2]

The company sells into two main business areas: Automotive and Behavioral Research. Smart Eye's solutions are sold directly and through resellers and partners worldwide.

History

Smart Eye AB was founded in 1999 as a tech startup with a goal to provide real-time and completely non-invasive eye tracking.[3][4] The company's first customer was Saab Automobile.[3]

2001 – Release of Smart Eye Pro, a system with flexible camera configuration[5]
2005 – Release of AntiSleep, a mono camera system built on cost efficient hardware for automotive use[6]
2009 – Embedded AntiSleep, complete integrated mono camera automotive grade system running on BlackFin DSP
2012 – DR 120, dual camera eye tracker integrated in a computer monitor [7]
2013 – Fully automatic initialization for Smart Eye Pro [8]
2014 – Release of Blackbird, a reference system for the automotive industry
2015 – Release of Aurora, a removable, high-precision screen metering system
2016 – IPO at First North Nasdaq OMX Stockholm
2017 – Release of Smart AI, a platform for multimodal In-Car Artificial Intelligence

In 2021, Smart Eye's automotive segment made up 63 percent of the company's revenue.[3]

Acquisitions

In May 2021, Smart Eye acquired Affectiva, an emotion-detection software company, for $73.5 million.[9] In November 2021, Smart Eye acquired iMotions, a human behavior software company.[10][11]

References
  1. "Smart Eye Acquires Affectiva to Solidify Stronghold on Interior Sensing Market". www.businesswire.com. 2021-05-25. Retrieved 2023-05-17.
  2. "Smart Eye Acquires iMotions to Unlock Potential for Multi-Modal, Human Behavioral Research". www.businesswire.com. 2021-10-26. Retrieved 2023-05-17.
  3. "Smart Eye Stock: The Business of Tracking Eye Movements". Nanalyze. 2021-09-23. Retrieved 2021-10-30.
  4. Hanson, Dana (2021-06-09). "20 Things You Didn't Know About Smart Eye". Money Inc. Retrieved 2021-11-15.
  5. Advances in Human Aspects of Aviation, p. 195, at Google Books
  6. "Archived copy" (PDF). drivingassessment.uiowa.edu. Archived from the original (PDF) on 18 October 2013. Retrieved 25 January 2022.{{cite web}}: CS1 maint: archived copy as title (link)
  7. "Smart Eye eye tracking system". Egi.com. Retrieved 2015-06-07.
  8. "Home - Smart Eye". Smarteye.se. Retrieved 2015-06-07.
  9. "Emotion-detection software startup Affectiva acquired for $73.5M". Social.techcrunch.com. 25 May 2021. Retrieved 2021-11-28.
  10. Dooley, Roger. "Consumer Neuroscience Firms Smart Eye And IMotions Combine". Forbes.com. Retrieved 2021-11-28.
  11. "Smart Eye's latest acquisition points to consolidation among driver monitoring system suppliers". TechCrunch. 26 October 2021. Retrieved 2021-11-28.
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