SmarTone

SmarTone Telecommunications Holdings Limited (0315.HK), listed in Hong Kong since 1996 and a subsidiary of Sun Hung Kai Properties Limited, is a leading telecommunications provider with operating subsidiaries in Hong Kong and Macau, offering voice, multimedia and mobile broadband services, as well as fixed fibre broadband services for both consumer and corporate markets. SmarTone spearheaded 5G development in Hong Kong since May 2020, with the launch of its territory-wide 5G services.[1] SmarTone is also the first in Hong Kong to launch Home 5G Broadband service.[2]

SmarTone Telecommunications Holdings Limited
TypePublic
SEHK: 315
IndustryMobile telecommunication
Founded1992 (1992) (in British Hong Kong)
HeadquartersHong Kong
Area served
Key people
  • Raymond Kwok (Chairman)
  • Allen Fung (Deputy Chairman)
  • Fiona Lau (Chief Executive Officer)
  • Stephen Chau (Chief Technology Officer)
Services
  • Mobile
    • 5G Home Broadband
    • Fibre Broadband
    • Roaming
    • Value-added Services
Number of employees
1,737 (full-time only, 30 June 2022)
ParentSun Hung Kai Properties
Websitewww.smartone.com

SmarTone delivers a trusted and connected experience through its high quality network, people-driven products and services combined with innovation, passion and understanding of customer needs.

SmarTone differentiates its content, excellent customer service, business and consumer products for all Hong Kong customers, allowing them to live and feel smarter everyday. This strong presence is also backed by expert technical know-how, over 30 stores across Hong Kong, its 5 core brands and its innovative business strategies arm.[3]

History

SmarTone was launched by Sun Hung Kai Properties and ABC Communications in 1992. It started operations in March 1993 as the first GSM network in Hong Kong and in Asia. It used to have another branding EXTRA for its GSM-1800-only packages obtained by the acquisition of P Plus Communications in March 1998. The brand EXTRA ended in 2002 and was merged into SmarTone's dual-band network.[4]

A new branding "SmarTone-Vodafone" was officially launched in April 2005, following a partnership agreement with Vodafone in December 2004. This brand name was used only in Hong Kong. SmarTone retained its original brand name in Macau.

On 19 September 2011, SmarTone Telecommunications Holdings Limited announced that it would not renew its marketing co-operation with Vodafone and reverted its brand to SmarTone from December 2011.[5]

In January 2018, SmarTone launched a new brand, Birdie, which is targeting millennial. Birdie has two products: the no contract local mobile plan and the travel data SIM card (simply known as Birdie Travel SIM).[6] [7]

In March 2019, SmarTone pushed the frontier to 5G and pioneered Hong Kong’s first 5G live field trial in 3.5 GHz and 28 GHz bands simultaneous[8]

On 26 May 2020, SmarTone launched its 5G service in Hong Kong, offering ultra fast 5G connectivity with the widest network coverage both indoors and outdoors.[9]

In September 2020, Launched Hong Kong’s first Home 5G Broadband Service, offering 5G ultra-fast speed, simple plug-and-play setup and fibrefree convenience for residential users. [10]

In May 2021, SmarTone unveiled ‘5G LAB’ at Sky100 Observation Deck of International Commerce Centre to showcase Hong Kong’s world-class 5G innovation and solidify its status as a global 5G leader. [11]

In December 2022, SmarTone announced a collaboration with The Point, an integrated loyalty programme of Sun Hung Kai Properties. SmarTone’s customers can automatically earn 1 The Point bonus point upon every eligible spending of $2 at SmarTone. [12]

Network Development[13]

Hong Kong
Frequencies used on SmarTone in Hong Kong
FrequencyFrequency WidthProtocolNotes
700 MHz (713~718 ; 768~773) [14]2*5 MHz
850 MHz (825~837.5 ; 870~882.5) [15]2*12.5 MHzGSM/LTE
900 MHz (910~915;955~960)2*5 MHzGSM/LTE
1800 MHz (1710~1720;1805~1815)+(1740~1750;1835~1845)2*20 MHz ( not contiguous)GSM/LTE
2100 MHz (1920.3 – 1925.3;2110.3 – 2115.3)+(1960.0 – 1964.9;2150.0 – 2154.9)2*20 MHz ( not contiguous)LTE
2600 MHz (2520~2530;2640~2650)2*10 MHzLTE
3.3 GHz (3360~3380)20 MHz
3.5 GHz (3510~3560)50 MHz
4.9 GHz (4920-4960)40 MHz

2G
  • March 1993 – Launched Asia's first GSM mobile service
  • December 1993 – Launched Asia's first auto-GSM roaming service
  • December 2002 – Launched SmarTone iN! – Proprietary advanced multimedia services mobile portal for customers
  • August 2012 – Re-farmed the 2G 1800 MHz frequency band for its 4G LTE network and put into use [16]
  • September 2014 – Announced in the 2013/2014 Annual Results Announcement that it started to re-farm its 2G 900 MHz spectrum for 4G LTE, to provide even better coverage. The re-farming targets to complete at the end of 2014 [17]
  • August 2022 - Announced to Terminate 2G Services on 14 October 2022 [18]

3G
  • December 2004 – Launched 3G services
  • July 2007 – Became the first company in the world to enable customers to stream flash video when browsing on any 3G feature phone
  • April 2010 – Debut 28.8Mbit/s HSPA+ network
  • September 2001 – Successfully bid the 3G license in Hong Kong [19]
  • March 2011 – Won the auction for 850 MHz frequency band for its 3G service [20]

4G
  • August 2012 – Launched its 4G service with 1800 MHz spectrum, supporting all 4G smartphones available in Hong Kong. 1800 MHz spectrum provides better indoor coverage than higher frequency spectrum [21]
  • September 2012 – Became the only Hong Kong mobile operator approved by Apple to offer 4G on iPhone 5. SmarTone emphasized that "it is the only operator in HK offers 4G network on iPhone 5" [22]
  • November 2012 – Extended 4G LTE coverage on all MTR Island Line stations and targets to offer 4G LTE coverage at all MTR stations and its connecting tunnels in early 2013 [23][24]
  • January 2013 – Provided 4G LTE network along the seven MTR lines (Island Line, Kwun Tong Line, Tsuen Wan Line, Tseng Kwan O Line, Tung Chung Line, Disney Line and the Airport Express). In the same year, it successfully bid for 2 x 10 MHz at the 2600 MHz frequency band for its 4G network to expand its network capacity and offer higher speed [25][26]
  • December 2013 – Extended its 4G coverage to KCR's lines (East Rail Line, West Rail Line and Ma On Shan Line) and Lok Ma Chau Line[27]
  • August 2014 – Launched VoLTE service but only supported selected smartphone models [28]
  • September 2014 – Commenced the re-farming of 2G 900MHZ spectrum for its 4G LTE, to provide better indoor coverage. Target to complete the re-farming end of this year. SmarTone planned to meet the growing data demand with cell densification, small cell technologies, LTE-Advanced, as well as refarming [29][30]
  • October 2016 – Extended 4G coverage to the new MTR Kwun Tong Line Extension, covering the new Whampoa and Ho Man Tin stations [31]
  • December 2016 - Extended 4.5G coverage to the new South Island Line, including Ocean Park, Wong Chuk Hang, Lei Tung and South Horizons stations and deployed additional 2100 MHz spectrum to all MTR lines [32]

5G
  • November 2016 – Partnered with Ericsson for a five-year partnership toward 5G, commencing early trials and pilot deployments of key pre-5G technologies to take place in Q4 2016 [16]
  • May 2020 - Launched its 5G service[33]
  • Sept 2020 - Launched its Home 5G Broadband Service [34]
  • Oct 2021 - Acquired 65MHz of New Radio Spectrum Expanding Network Capacity to Support Future 5G Business Growth[35]
  • May 2022 - 5G network coverage extends to East Rail Line cross-harbour extension Optimal network experience spanning all Hong Kong MTR stations[36]
  • Dec 2022 - 5G Network covers Tseung Kwan O – Lam Tin Tunnel and Cross Bay Link[37]

Macau
See also: Telecommunications in Macau § Telephone

The 2G, 3G and 4G networks of SmarTone Macau were built by Nokia Networks.[38][39]

2G
  • July 2001 – Launched GSM mobile service in Macau
  • Its market share was estimated at approximately 11% as of December 31, 2003.[40]

3G
  • July 2010 – Launched 3G service in Macau

4G
  • November 2015 – Launched 4G service in Macau

Awards[41]
  • June 2000 Distinguished Salesperson Awards, Hong Kong Management Association
  • October 2001 2001 Service & Courtesy Award, Hong Kong Retail Management Association
  • November 2002 Mystery Shopper Programme, Hong Kong Retail Management Association
  • November 2003 Mystery Shopper Programme, Hong Kong Retail Management Association
  • October 2004 2004 Service & Courtesy Award, Hong Kong Retail Management Association
  • November 2005 Mystery Shopper Programme, Hong Kong Retail Management Association
  • November 2006 Mystery Shopper Programme, Hong Kong Retail Management Association
  • December 2007 Best Telecommunications Service Provider, Q Walker 2007, Express Post
  • December 2008 Pro Choice Award - Mobile Network, Capital Weekly
  • September 2009 SMBWorld Editor’s Choice - Mobile Broadband
  • December 2010 Hong Kong Outstanding Enterprises 2010, Economic Digest
  • December 2011 Hong Kong Outstanding Enterprises 2011, Economic Digest
  • November 2012 Top 10 - Growth in Net Profit Most Promising Award, Top 100 Hong Kong Listed Companies Selection, Finet
  • August 2013 Best Telecom Provider - Mobile Service, HKGolden IT Award
  • July 2014 Yahoo! Emotive Brand Awards 2013-14
  • June 2015 26th Top Service Award 2015, Next Magazine
  • December 2016 GS1 Hong Kong Consumer Caring Company, Consumer Caring Scheme
  • June 2017 eComAS Award 2017, Marketing Magazine
  • October 2018 2018 Service & Courtesy Award, Hong Kong Retail Management Association
  • December 2019 2019 Service & Courtesy Award, Hong Kong Retail Management Association
  • April 2020 2019-2020 Smiling Enterprise Award
  • September 2021 The Best Mobile Network and The Best 5G Home Broadband Service Awards, e-zone e-Brand Award 2021, e-zone
  • December 2021 The Best 5G Mobile Network Operator - Silver Award, The Best 5G Connected Arena (SmarTone 5G LAB) - Gold Award, 2021 Communications Association of Hong Kong's (CAHK) STAR Award Presentation.
  • August 2022 The Best Mobile Network, The Best 5G Home Broadband Service and The Best Mobile Cyber Security Service, e-brand awards 2022, e-zone.
  • September 2022 “Excellence in Customer Insights” at the Awards for Marketing Excellence 2022, organized by The Hong Kong Management Association.
  • December 2022 The Best 5G Mobile Network Operator - Silver Award, and the Cybersecurity Excellence Award -Silver Award for its "Cyber & Voice Security" service, 2022 Communications Association of Hong Kong's (CAHK) STAR Award Presentation.

Home 5G Broadband Service

SmarTone was Hong Kong’s first telecom operator to launch Home 5G Broadband service in September 2020, offering 5G ultra-fast speed, simple plug-and-play setup and fibrefree convenience for residential users. [42]

Fibre Broadband Service

SmarTone launched its fibre broadband service for the home and office markets in 2014.[43]

Roaming Data Service

SmarTone provides customers with a range of roaming data services to meet their needs when travelling abroad. [44]

  • Data Roaming Day Pass/Multi-Day Roaming Data Pack
  • APAC/ Worldwide Roaming Data Pack
  • RoamFlex Data Pass
  • Greater Bay Area Easy Pack
  • "Upgraded" Roaming Data Day Plan
  • Travel prepaid cards

Value-added Services[45]

SmarTone offers different types of value-added services, including:

  • Cyber & Voice Security
  • Call Guard
  • Data Guard
  • Add-On Number
  • “eDoctor” Video Consultation for Family
  • Gamergizer
  • SmarT Caregiver Service
  • SmarT Share
  • Music Streaming Platforms ( Apple Music, KKBox, JOOX)
  • Video Streaming Platforms ( hmvod and Netflix)
  • Kono Magazine
  • “SmarT Guardian” Service

SmarTone also provides services for its customers, including free power bank rental, phone content transfer, and screen replacement.

Loyalty Programme

SmarTone Plus is SmarTone’s loyalty programme for selected customers to enjoy a range of rewards and experiences, including birthday celebrations, personal consultations, tailored services, and flash surprises, upon subscription of SmarTone’s mobile service.[46]

In December 2022, SmarTone announced a collaboration with The Point, an integrated loyalty program of Sun Hung Kai Properties. SmarTone customers will automatically earn 1 The Point bonus point upon every eligible spending of $2 at SmarTone. Customers can convert their accumulated bonus points and spend them as cash at over 2,000 merchant partners at 25 selected Sun Hung Kai Properties (SHKP) malls across Hong Kong, enjoy free parking and catering privileges, and redeem rewards at a SmarTone-designated page on The Point App.[47]

See also

References
  1. "SmarTone launches 5G with 70% population coverage".
  2. "SmarTone takes on HKT with 5G home broadband".
  3. "About SmarTone".
  4. 數碼通統一品牌結束Extra 下月合併十二門市 客戶可轉用雙頻網. 太陽報 [Sun] (in Chinese (Hong Kong)). Hong Kong: Oriental Press Group. 22 July 2002. Retrieved 22 November 2018.
  5. "Smarttone Vodafone agree not to renew marketing cooperation". Fox Business. 19 September 2011.
  6. "Press Releases".
  7. "Press Releases | Birdie Travel SIM".
  8. "SmarTone pushes ahead with 5G testing". SAMENA Daily. 27 March 2019.
  9. "SmarTone launches 5G with 70% population coverage". Mobile World Live. 26 May 2020.
  10. "SmarTone launches 5G Home Broadband Service". telecompaper. 15 September 2020.
  11. "SmarTone "5G LAB"". sky100.com. 4 May 2021.
  12. "SmarTone adds The Point to loyalty program launches extra 300 million points awaiting offer". telecompaper.com. 1 December 2022.
  13. "Milestones - Our Company - SmarTone". smartone.com.
  14. "AUCTION OF RADIO SPECTRUM" (PDF). tel_archives.ofca.gov.hk. Retrieved 8 March 2020.
  15. "AUCTION OF RADIO SPECTRUM" (PDF). tel_archives.ofca.gov.hk. Retrieved 8 March 2020.
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  18. "SmarTone to shut down 2G services on 14 October, reallocate spectrum for 4G, 5G services". telecompaper.com.
  19. 3G Auction Results Announcement
  20. "SmarTone-Vodafone bids successfully for 850 MHz spectrum" (PDF).
  21. Hong Kong casts wide 4G coverage after SmarTone launch
  22. SmarTone provides iPhone 5's first 4G network in Hong Kong
  23. "SmarTone extends 4G coverage to all MTR lines" (PDF).
  24. "SmarTone". facebook.com.
  25. "Incumbent cellcos win 2.5GHz/2.6GHz spectrum". commsupdate.com.
  26. "SmarTone successfully bids for 2600MHz spectrum" (PDF).
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  28. "Updated 2 November 2015 gsma.com/network2020VoLTE launches" (PDF). gsma.com. 2020. Retrieved 8 March 2020.
  29. "SmarTone Telecommunications Holdings Limited: 2013/2014 ANNUAL RESULTS ANNOUNCEMENT" (PDF).
  30. SmarTone Telecommunications Holdings Limited: 2011/2012 ANNUAL RESULTS ANNOUNCEMENT
  31. "Этот домен припаркован компанией Timeweb". vh46.timeweb.ru.
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  33. "SmarTone launches its Hong Kong 5G services". marketing-interactive.com. Retrieved 10 July 2020.
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  35. "Hong Kong raises nearly HKD 1.9 billion in 5G spectrum auction". telecompaper.com. Retrieved 27 October 2021.
  36. "SmarTone deploys 5G network across East Rail Line cross-harbour extension". telecompaper.com. Retrieved 13 May 2022.
  37. "SmarTone expands 5G network to Tseung Kwan O – Lam Tin Tunnel, Cross Bay Link". telecompaper.com. Retrieved 14 December 2022.
  38. "SmarTone Macau hands Nokia five-year LTE contract". CommsUpdate. Retrieved 23 February 2023.
  39. "數碼通今日推出4G服務" (PDF). 數碼通. Retrieved 23 February 2023.
  40. "Form F-1". www.sec.gov. Retrieved 23 February 2023.
  41. "Awards - Our Company - SmarTone". smartone.com.
  42. "SmarTone takes on HKT with 5G home broadband". lightrrading.com.
  43. "SmarTone launches fixed fibre broadband service" (PDF). smartoneholdings.com.
  44. "TRAVEL & IDD". smartone.com.
  45. "Value-added Services". smartone.com.
  46. "SmarTone launches new loyalty programme". marketing-interactive.com.
  47. "SmarTone Telecommunications : Joins Forces with The Point=". marketscreener.com.
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