Social Burgerjoint

Social Burgerjoint is a Finnish hamburger restaurant chain, part of the Kotipizza Group. In 2021 the chain had nine restaurants in Finland.[1] The interior of the restaurants is decorated to look like a North American hamburger restaurant. The menu includes many vegetarian and vegan options. The food is prepared on a charcoal grill.[2]

History

In January 2017 Herkko Volanen and 2012 MasterChef Suomi winner[3][4] Mika Tuomonen founded a hamburger restaurant called Social Food Street Burgerjoint in Sörnäinen, Helsinki.[5] According to an interview by Suomen Kuvalehti the owners, their hamburgers and most of all the Mibrasa charcoal grill used at the restaurant impressed Kotipizza Group CEO Tommi Tervanen.[6] The founders stayed in the chain as minority shareholders and restaurateurs.[3][7]

In autumn 2018 the chain had three restaurants in Helsinki and a fourth restaurant in Kerava.

The chain opened a new restaurant in Hamina in April 2019 and another one in Porvoo in May in the same year.[8] The chain opened its seventh restaurant in Oulu in December 2019.[9]

In 2021 the chain had nine restaurants in Finland.[1]

Awards
  • The Social Burgerjoint "Korean Kimchi Burger" won the best hamburger award at the European Street Food contest in September 2018. It reached joint first place along with the Swedish Matsas Mat. The contest was held in Berlin, Germany and had participants from 16 countries.[10][11]
  • In spring 2019 Social Burgerjoint reached 28th place at the "Big seven travel - world's best burger" list.[12]
  • In 2019 the Social Burgerjoint "Brookdale" hamburger won the best hamburger award at the European Street Food contest.[13]

References
  1. Yritys, Kotipizza Group. Accessed on 19 March 2021.
  2. "Social Burgerjoint täydentää Makkaratalon ravintolakattausta".
  3. Kotipizza rakentaa hampurilaisketjun: Osti enemmistön Social Food -ravintolan takana olevasta yrityksestä, Helsingin Sanomat 30 November 2017. Accessed on 22 May 2018.
  4. MasterChefin uudessa Burgerjointissa jonotetaan savussa, Helsingin Uutiset. Accessed on 24 May 2018.
  5. Kotipizza Social Food Street Burgerjointin enemmistöomistajaksi - laajentaa valtakunnalliseksi, Kauppalehti. Accessed on 22 May 2018.
  6. Suomi ahmii pikaruokaa enemmän kuin koskaan – Kotimaiset ketjut pyrkivät nyt maailmalle, Suomen Kuvalehti 23 February 2018. Accessed on 15 February 2019.
  7. Kotipizza aikoo perustaa hampurilaisravintolaketjun, Taloussanomat 30 November 2017. Accessed on 5 December 2017.
  8. "Suosittu hampurilaisyritys laajentaa toimintaansa Lahteen". 6 April 2019.
  9. Korhonen, Jussi: Master Chef -voittajan purilaispaikka avautuu Oulussa – työ ei muuttunut, vakka miljardiyhtiö tuli taustalle, Oulu-lehti. Accessed on 18 August 2020.
  10. Kotipizzan omistama Social Burgerjoint palkittiin katuruokakilpailussa Berliinissä: "Euroopan paras burgeri tulee Suomesta", Markkinointi & Mainonta. Accessed on 14 February 2019.
  11. "Euroopan paras burgeri tulee Suomesta".
  12. "The 50 Best Burgers in the World". 28 April 2019.
  13. Torille! Euroopan parhaan hampurilaisen titteli jo toistamiseen Suomeen, Iltalehti. Accessed on 29 March 2021.
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