Soft Girl

Soft Girl or Softie describes a youth subculture that emerged among teenagers around mid-to late-2019. Soft girl is a fashion style, popular among some young women on social media, based on a deliberately cutesy, feminine look with a girly girl attitude. Being a soft girl also may involve a tender, sweet and vulnerable personality. The trend consists mainly of pastel colors, Y2K, anime, K-pop, and 90s-inspired clothing, as well as cute and nostalgic prints. It parallels some of the Kawaii-centric aesthetics in Japan, but with a more subdued look.[1][2]

The soft girl aesthetic is a subculture that found predominant popularity through the social media app TikTok. Singer and songwriter Ariana Grande has been credited with popularizing the soft girl aesthetic.[3]

See also

References
  1. Matei, Adrienne (December 4, 2019). "TikTok's soft girls: could a hyper-cute aesthetic be a symbol of empowerment?". The Guardian. Retrieved January 11, 2022.
  2. "17 Cute "Soft Girl" Outfits That Channel a Romantic Aesthetic". Cosmopolitan. February 5, 2021. Retrieved April 6, 2022.
  3. Thompson, Courtney (March 9, 2020). "What is a soft girl? Shop the latest teen trend". CNN. Retrieved January 11, 2022.


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