Scary Mommy

Scary Mommy is a website that produces content targeting mothers, which generally focuses on parenting, motherhood, current events and pop culture. The site is owned by Bustle Digital Group and is based in New York City.[1]

Scary Mommy
Type of site
Online media
HeadquartersNew York City, NY, USA
OwnerBustle Digital Group
URLwww.scarymommy.com
CommercialYes
LaunchedMarch 2008 (2008-03)

History

Scary Mommy is a website that was founded in March 2008 by Jill Smokler in Baltimore, Maryland. A companion book titled Confessions of a Scary Mommy was published by Smokler in April 2012, which went on to become a New York Times bestseller. Scary Mommy Nation, a 501(c)3 non-profit organization, was established by Smokler in 2013, which raised money for families that could not afford a Thanksgiving dinner. In 2014, Scary Mommy earned its first Webby Award in the "Family/Parenting" category, followed by additional Webby Awards in 2015 and 2018.[2][3][4][5][6][7][8]

In February 2015, the website was acquired by Some Spider Studios, with Smokler staying on as chief content officer. The acquisition allowed Scary Mommy to add an in-house studio with video producers, editors, staff writers, and other contributors to its staff. Scary Mommy became the first parenting channel to be featured on Snapchat's Discover feature in February 2018.[9][10][11][12]

Smokler left Scary Mommy in May 2018, and at the time, the website was receiving 80 million monthly unique visitors. Smokler left to create a different platform based on her new experiences as a 40-year-old dating divorcee. In 2020, Some Spider Studios acquired Fatherly, and in 2021, Bustle Digital Group acquired Some Spider. Scary Mommy, owned by Bustle Digital Group, is a website that produces content for mothers, with a focus on parenting, motherhood, current events, and pop culture.[1][13][14][15]

Content

Scary Mommy originated as a parenting and motherhood blog by Jill Smokler. The blog also incorporated the Scary Mommy Confessions feature, which enabled users to share anonymous messages related to motherhood. Since its inception, the site has expanded its content to include videos and articles from its in-house team of writers. Scary Mommy also launched a channel on Snapchat's Discover feature in 2018.[16][17]

In 2017, the site ventured into television production with the development of Lullaby League, a singing competition show focused on lullabies. The show was hosted by Jim O'Heir and aired on the Pop network. The same year, the site reported an average of 13.2 million monthly visitors in the United States.[12][11][18][19]

References
  1. "Scary Mommy founder Jill Smokler leaves company to explore next life stage". Baltimore Sun. Retrieved 2023-03-22.
  2. Rosen, Jill (April 3, 2012). "Baltimore's Scary Mommy debuts scary new book". The Baltimore Sun. Retrieved September 23, 2018.
  3. Rosenthal, Dave (April 9, 2012). "Confessions of a Scary Mommy". The Baltimore Sun. Retrieved September 23, 2018.
  4. "Best Sellers: Combined Hardcover & Paperback Nonfiction: Sunday, April 29th 2012". The New York Times. April 29, 2012. Retrieved September 23, 2018.
  5. Kim, Susanna (November 12, 2013). "'Scary Mommy' Blogger Raises Money to Give Away Thanksgiving Meals". ABC News. Retrieved September 23, 2018.
  6. "Scary Mommy". Webby Awards. Retrieved September 23, 2018.
  7. "Scary Mommy". Webby Awards. Retrieved September 23, 2018.
  8. "Scary Mommy". Webby Awards. Retrieved September 23, 2018.
  9. Chen, Jennifer (May 9, 2018). "How Scary Mommy Became the Most Hilariously Relatable Parenting Site". Brit + Co. Retrieved September 23, 2018.
  10. D'Onfro, Jillian (March 30, 2015). "he man who sold Diapers.com for $540 million has a new media startup, and he just poached a top New York Times executive". Business Insider. Retrieved September 23, 2018.
  11. Kashty, Meagan (June 22, 2017). "Exclusive: Cozy up to "Lullaby League" from Some Spider Studios". RealScreen. Retrieved September 23, 2018.
  12. Alpert, Lukas I. (February 5, 2018). "Scary Mommy Brings Parenting to Snapchat Discover". The Wall Street Journal. Retrieved September 23, 2018.
  13. Britto, Brittany (May 16, 2018). "Scary Mommy founder Jill Smokler leaves company to explore next life stage". The Baltimore Sun. Retrieved September 23, 2018.
  14. "'Fatherly' Acquired by Some Spider, Pools Parenting Resources".
  15. "Bustle Digital Buys Scary Mommy's Parent Company for $150 Million in Stock". 21 July 2021.
  16. Precourt, Stephanie (December 14, 2011). "Most controversial mom blogs". SheKnows. Retrieved September 23, 2018.
  17. Brusie, Chaunie (September 7, 2015). "The most shocking Scary Mommy confessions ever". SheKnows. Retrieved September 23, 2018.
  18. Snierson, Dan (March 30, 2018). "Parks and Rec alum Jim O'Heir to host singing competition that puts babies to sleep". Entertainment Weekly. Retrieved September 23, 2018.
  19. "Pop TV and 'Scary Mommy' Partnership Debuts With 'Parks and Rec' Star Jim O'Heir's Singing Competition Show". TheWrap. April 17, 2018. Retrieved September 23, 2018.
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