Amorepacific Corporation

Amorepacific Corporation (Korean: 주식회사 아모레퍼시픽) is a South Korean beauty and cosmetics chaebol, operating more than 30 beauty, personal care, and health brands including Sulwhasoo, Laneige, Mamonde, Etude House, AMOREPACIFIC and Innisfree.[2] The firm was founded in 1945 by Suh Sung-whan and currently managed by Suh Kyung-bae, the son of the founder. It is the second-largest cosmetics company in South Korea and one of the 10 largest cosmetics companies in the world.[3][4]

Amorepacific Corporation
Native name
주식회사 아모레퍼시픽
KRX: 090430
Industry
  • Cosmetics
  • Perfume
Founded5 September 1945 (1945-09-05)
as Pacific Chemical Co. Ltd.
FounderSuh Sung-whan
HeadquartersYongsan-gu, Seoul, South Korea
Key people
Suh Kyung-bae (Chairman)
RevenueIncrease KRW 4.78 trillion (2021)[1]
Increase KRW 379 billion (2021)[1]
Increase KRW 267 billion (2021)[1]
Total assetsIncrease KRW 5.88 trillion (2021)[1]
Websitewww.apgroup.com

History

The company originated back in the 1930s, when Madame Yun Dok-jeong began selling camellia oil in the village of Kaesong. Her second son, Suh Sung-whan, took over the business in 1945 and transformed the firm into a cosmetics chaebol, naming it "taepyeongyang (meaning Pacific Ocean in Korean)".[3]

Suh Sung-whan handed the company over to his second son Suh Kyung-bae in 1997.[3] Suh rebranded the firm into Amorepacific to target the global market and turned the company into a chaebol giant that manages dozens of cosmetics brands.

In 2000, the company established the Korea Breast Cancer Foundation. In 2002 the company was renamed AmorePacific. Four years later, the holding company AmorePacific Group was founded. In 2010, the company built a second R&D center. Forbes named AmorePacific one of the most innovative companies in the world.[5]

Brands
  • Aestura[6]
  • Amorepacific
  • Amos Professional
  • Aritaum[7]
  • Dantrol
  • Espoir
  • Etude House
  • Fresh Pop
  • Goutal Paris
  • Hanyul
  • Happy Bath
  • HERA
  • ILLIYOON
  • Innisfree
  • IOPE
  • Laneige
  • LIRIKOS
  • Makeon
  • Mamonde
  • Median
  • MIRAEPA
  • Mise-en-Scène
  • Odyssey
  • Osulloc
  • Primera
  • Ryo
  • Songyeum
  • Sulwhasoo
  • Vital Beautie
  • EASY PEASY
  • Bro & Tips
  • Be Ready

See also

References
  1. https://www.apgroup.com/int/en/investors/amorepacific-corporation/ir-reports/audit-reports/__icsFiles/afieldfile/2021/05/27/2020_AuditReport_ap_en.pdf Archived 2021-09-24 at the Wayback Machine
  2. Ming, Christine Tan,Cheang (2017-05-26). "South Korean beauty brand Amorepacific looks to global expansion". CNBC. Archived from the original on 2019-12-26. Retrieved 2020-04-30.
  3. Chung, Grace. "How South Korea's AmorePacific Became One Of The World's Most Innovative Companies". Forbes. Archived from the original on 2021-12-22. Retrieved 2016-11-20.
  4. "Brands | Amorepacific". www.apgroup.com. Archived from the original on 2021-06-14. Retrieved 2021-06-12.
  5. "Amorepacific Headquarters, Seoul, KR", David Chipperfield Architects, DETAIL, pp. 26–41, 2019-12-31, doi:10.11129/9783955534677-004, ISBN 9783955534677, S2CID 242351683, archived from the original on 2023-04-18, retrieved 2022-07-04
  6. "Brands | Amorepacific". www.amorepacific.com. Archived from the original on 2016-11-19. Retrieved 2016-11-20.
  7. "A New 70-Store Korean Beauty Chain Is Here". Racked. 2016-04-25. Archived from the original on 2018-05-21. Retrieved 20 May 2018.
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