Swiss Holiday Park

Swiss Holiday Park is a holiday and leisure resort in Morschach, Switzerland, one of the largest such resorts in the country.[1] The park has around 600,000 visitors (day visitors and holidaymakers) every year.

Swiss Holiday Park
Swiss Holiday Park (2017)
LocationMorschach, Switzerland
StatusOperating
Opened1982
Operated bySwiss Holiday Park AG
Attendance600.000
Area155 ha (380 acres)
Websitewww.swissholidaypark.ch

History

The park is originated in the Belle Epoque. Before the turn of the century until the stock market crash in 1929, Morschach was a popular retreat for noblemen, industrialists, merchants and kings (e.g. Queen Victoria or King Ludwig II of Bavaria). Tourism around Lake Lucerne was then severely affected by the world economic crisis and World War II.[2][3][4]

In 1982, the first larger hotel Axenfels was opened with the aim of continuing the tradition of the past epoch. Furthermore, the leisure park, further sleeping facilities and the park's congress centre were realised and completed in 1996.[5][6][7]

In 2002, the Schwyzer Kantonalbank took over the operating company of the park (Swiss Holiday Park AG).[8][9] Since then the park has been growing continuously.[10][11] The park is considered one of the largest employers in the region and the district of Schwyz.[12] Today, the Holiday Park positions itself as a generation-spanning leisure, sports, wellness and business resort.[13]

Accommodation

The park has 900 beds in apartments, shared rooms, a 3-star guesthouse and a 4-star hotel.[14]

Offer (selection)

The park offers the following indoor and outdoor recreational opportunities for day- and holiday guests:[15][16][17][18]

  • Sports and games facilities (outdoor go-cart track, mini-golf course, Flyingfox, indoor climbing wall, bowling alley, fitness centre with group courses, squash, tennis, badminton court, etc.)
  • Adventure farm called Fronalp (farm with riding lessons, stable visit, milk room with milk vending machine, etc.)
  • Adventure pool & wellness offer (incl. sauna landscape, spa, a bathing landscape, adventure slides, etc.)
  • Food offer with different pubs and restaurants

Operator

The Swiss Holiday Park is operated by Swiss Holiday Park AG. The delegate of the board of directors is Walter Trösch.[19]

Trivia

The Swiss author Blanca Imboden wrote her novel and bestseller called Wandern ist doof. Ein Kreuzworträtsel mit Folgen at the Swiss Holiday Park. The plot of the book was also set in a recreation resort.[20]

References
  1. "SCHWYZ: Swiss Holiday Park ist beliebtestes Resort für Familienurlaub". Luzerner Zeitung (in German). Retrieved 6 May 2020.
  2. "Brunnen: Kurort mit Weltruhm in der Belle Epoque" (PDF). Info.Luzern.{{cite web}}: CS1 maint: url-status (link)
  3. "Morschach Online: Geschichte". www.morschach.ch. Retrieved 6 May 2020.
  4. Linus Birchler: Die Kunstdenkmäler des Kantons Schwyz, Band II: Die Bezirke Gersau, Küssnacht und Schwyz. Kunsthistorischer Überblick. (= Kunstdenkmäler der Schweiz. Band 2). Published by the Gesellschaft für Schweizerische Kunstgeschichte GSK. Bern 1930.
  5. Wechselvolle Geschichte, Berner Zeitung, 22 April 2002.
  6. Die Illusion von der Rückkehr zur «Belle Epoque», Gerhard Murer, Magazine: Heimatschutz = Patrimoine, Issue: 91 (1996), p. 27
  7. "Morschach". hls-dhs-dss.ch (in German). Retrieved 6 May 2020.
  8. Morschach / Bank übernimmt Holiday Park, Luzerner Zeitung, First page, 8 January 2002.
  9. "Schwyzer KB verkauft den Swiss Holiday Park". finews.ch (in German). 18 November 2010. Retrieved 6 May 2020.
  10. "TOURISMUS: Morschach schwingt obenaus" (in German).
  11. "Spitzenplatz im Tourismus - "Eine klare Positionierung zahlt sich aus"" (in German). 5 August 2017.
  12. "Die Reka übernimmt den Swiss Holiday Park" (in German). 7 December 2018.
  13. Conrad Beyer: Ludwig II im Grandhotel Axenstein. In: Franziska Schläpfer. Innerschweiz fürs Handgepäck. Rund um den Vierwaldstättersee. Zurich 2011. pp. 122–138.
  14. Swiss Holiday Park hat die wärmsten Betten aller Schweizer Hotels, GastroFacts (Schweizer Portal), retrieved 18 July 2018.
  15. "Swiss Holiday Park" (in German).
  16. "Freizeitangebote im Swiss Holiday Park" (PDF).
  17. www 20minuten ch, 20 Minuten, 20 Min www.20min.ch. "Hier ist es am geilsten" (in German).{{cite web}}: CS1 maint: multiple names: authors list (link)
  18. "Das grösste und vielseitigste Familienresort der Schweiz" (PDF).
  19. "Der Swiss Holiday Park — eine Welt für sich!" (PDF).
  20. schwyzkultur. "Autorin las an ihrem Glücksort" (in German).

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