TTL (Time to Love)

"TTL (Time To Love)" is the first collaboration single released by South Korean groups T-ara and Supernova. The single was released digitally on September 15, 2009.[1] It was re-released on T-ara's first album Absolute First Album and later on its re-issue Breaking Heart. An alternate/remix version of the song titled "TTL Listen 2" was released a month later.[2]

"TTL (Time To Love)"
TTL (Time To Love) Digital cover
Single by T-ara, Supernova
from the album Absolute First Album
LanguageKorean
ReleasedSeptember 15, 2009
GenreSouthern hip hop, Dance, Electronica
Length3:38
LabelMnet Media
Composer(s)Lee Sangho
Lyricist(s)Hwang Sung Jin, , Joosuc
Producer(s)Kim Dohoon
T-ara singles chronology
"Lies"
(2009)		 "TTL (Time To Love)"
(2009)		 "Bo Peep Bo Peep"
(2009)

The song was huge success topping all Korean charts and becoming both groups' first hit on the charts and one of their signature songs.

Background and release

"TTL (Time To Love)" is the first project single between T-ara and Supernova. Although both groups are credited on the song, only So-yeon, Eun-jung, Hyomin, and Jiyeon (from T-ara) and Kwangsoo, Jihyeok, and Geonil (from Supernova) participated in the song. Members Bo-ram and Qri starred in the music video instead. It was Supernova's first release in two years.

The single's success prompted Core Contents Media to produce the sequel entitled "TTL Listen 2", an alternate/remix version of the TTL. It was released on October 9 featuring all members from both groups. Originally it was scheduled to be released on the 13th, but due to high fan demands, the groups' agency, CCM, decided to release it 4 days ahead of schedule.[3]

Both songs were re-released on T-ara's first album Absolute First Album and later on its re-issue Breaking Heart.

The Japanese version of the song "TTL (Time To Love)" was included in the first Japanese album of T-ara. This version is sung only by the members of T-ara.

Promotion and live performances

"TTL" was performed for the first time on Mnet's M!Countdown on September 17. The groups performed "TTL Listen 2" for the first time at the annual Dream Concert on October 10, 2009.[4]

Commercial performance

"TTL" was an instant hit topping all Korean charts upon release including Cyworld's BGM chart and Nate's ringtone chart.[5] It ended up as one of the best performing songs of the year despite being released in September. It ranked at number fifteen on MelOn Yearly chart and at number 9 on Dosirak. It also re-charted on the newly launched Gaon's digital singles in 2010. Its music video reached over 110 thousand views and climbed up to #1 on the chart within a day of its release and reached over 1,1 million views in its first two weeks.[6] "TTL Listen 2" was also a commercial hit charting on GOMTV's Top popular music videos only 30 minutes after release with over 50 thousand clicks.[7]

Legacy and impact

The song's popularity led to it having remade by Japanese singer Nami Tamaki for her album Missing You~Time to Love.[8] The song was also used in several commercials including for Japanese restaurant chain Gusto.[9] In addition, 2 concerts were held in 2010 and 2012 in Japan to celebrate the song's success.The song made its game debut on Pop'n Music.

TTL Concert

Following the single's success, T-ara and Supernova held a special concert titled "TTL Concert" in Japan on June 3, 2010, at Yokohama Britz Hall. The event was sponsored by local restaurant chain Gusto as part of promoting their new Korean menu. The two groups advertised the food chain starting from March of the same year. The concert was attended by more than 1,000 spectators. A total of nine songs were performed at the concert.[10]

The 2 groups held the second "TTL Concert" in Japan in July 2012.

In October 2009, the song was chosen as the theme for the commercial film promoting Gusto; one of the largest restaurant chains in Japan with 1,000 stores nationwide. T-ara and Supernova acted as models for the campaign receiving $1,000,000 each as compensation. A press conference was held to commemorate the launch of the campaign with about 140 Japanese media officials, including TBS TV, participating in the contract-signing ceremony.[11][9]

Charts
"TTL" chart performance in 2010
Region[lower-alpha 1] Peak
South Korea (Circle) 168
South Korea Bell (Circle) 40
South Korea Ring (Circle) 71

Accolades

Awards and nominations
Year Award ceremony Category Nominee Result Ref.
2009 Cyworld Digital Music Awards Ting's Choice Artist "TTL (Time to Love)" Won [12]
Mnet Asian Music Awards Best New Female Artist Nominated [13]
Melon Music Awards Current Stream Award Nominated [14]
Soompi Awards Collaboration of The Year Nominated [15]
Top Digital Single of 2009 Nominated

Rankings
Year Publisher List Recipient Placement Ref.
2009 Bugs Top 100 Songs of 2009 "Time To Love (TTL)" Placed [16]
2017 SBS PopAsia 9 of the best T-ara singles 1 [17]
2019 Bugs Top 100 karaoke songs Placed [18]
2020 Top 100 dance song That Transcend Generations [19]

Notes
  1. The Circle chart was only established in 2010; thereforev only re-entries starting from 2010 onwards are available.

References
  1. "Release – Album – TTL (Time to Love)". MBK Entertainment (in Korean). Archived from the original on September 26, 2018. Retrieved September 26, 2018.
  2. "티아라-초신성 TTL 두번째 버전 9일 전격공개" [T-ara-Supernova TTL 2nd version released on the 9th]. Newsen.com (in Kanuri). 2009-10-09. Retrieved 2023-04-05.
  3. Han, Jun-ho (October 9, 2009). 티아라와 초신성의 두 번째 노래, 9일 공개. Sports World (in Korean). Archived from the original on September 12, 2018. Retrieved September 12, 2018.
  4. Lee, Mi-hye (October 9, 2009). 티아라와 초신성의 두 번째 노래, 9일 공개. Newsen (in Korean). Archived from the original on September 16, 2018. Retrieved September 15, 2018.
  5. "티아라+초신성 'TTL' 온라인 차트 싹쓸이 기염 [T-ara+Supernova 'TTL' sweeps online charts]". newsen.com. September 30, 2009.
  6. "초신성-티아라 'TTL' 대박행진, 뮤비 하루만에 11만 명 '열광'[Supernova-T-ara's 'TTL' hit the jackpot, 110,000 people 'enthusiasm' in one day of the music video]". newsen.com. September 15, 2009.
  7. 스타뉴스 (2009-10-12). "'12人' 티아라+초신성, 새 뮤비 하루 5만클릭..시청 1위". 스타뉴스 (in Korean). Retrieved 2022-12-05.
  8. "日 타마키 나미, 초신성-티아라의 '타임 투 러브' 리메이크" [Japan's Tamaki Nami, Supernova - T-ara's 'Time to Love' remake]. TVDaily.com (in Kanuri). 2010-12-13. Archived from the original on 2014-02-02. Retrieved 2023-05-04.
  9. 티아라, 일본 진출 첫 발..."한국음식 전도사 됐어요" | 방송 : 네이트 연예 [T-ara's first step into Japan..."I've become a Korean food evangelist" | Broadcast: Nate Entertainment]. 모바일 네이트 뉴스 (in Korean). Retrieved 2022-06-28.
  10. "T-ara, Choshinsung wrap up joint-concert in Japan". Asia Economy (in Korean). June 4, 2010. Retrieved June 29, 2022.
  11. 그룹 TTL 日 대기업 광고 모델로 캐스팅 | 홈 : 네이트 뉴스 [Casting as a model for a group TTL Japanese conglomerate advertisement | Home : Nate News]. 모바일 네이트 뉴스 (in Korean). Retrieved 2022-06-28.
  12. "티아라, 싸이월드 8월 9월 연속 수상!". Sports Kyunghyang (in Korean). 2009-10-13. Retrieved 2021-05-30.{{cite web}}: CS1 maint: url-status (link)
  13. "2009 Mnet Asian Music Awards". 2009-10-27. Archived from the original on October 27, 2009. Retrieved 2022-08-27.
  14. "'사랑비' 김태우 멜론뮤직어워드 커런트스트림상 수상". Newsen (in Korean). 2009-12-16. Retrieved 2021-05-30.{{cite web}}: CS1 maint: url-status (link)
  15. "2009 Soompi Gayo Awards Show – Nominees". Soompi. 2009-12-18. Retrieved 2022-08-24.
  16. "2009년 베스트 가요 콜렉션 / 연도별가요" [Best song collection of 2009]. 벅스! (in Korean). Retrieved 2023-04-22.
  17. "9 of the best T-ara singles". SBS PopAsia. 2017-06-13. Retrieved 2022-11-03.
  18. "댄스! 노래방 인기곡 100 / 벅스PD" [Top 100 karaoke songs]. 벅스! (in Korean). Retrieved 2023-04-22.
  19. "벅스 선정 세대초월 댄스가요 100 #3 / 벅스PD" [Top 100 dance song That Transcend Generations]. 벅스! (in Korean). Retrieved 2023-04-22.
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