Teddy Fresh

Teddy Fresh is an American streetwear brand founded in 2017 by designer and YouTube personality Hila Klein, who is the CEO.[1][2] Teddy Fresh's registered trademark was filed in July 2017.[3] The Los Angeles, California-based company focuses on high quality pieces with artist collaborations.[4] Consistent with this, Teddy Fresh has collaborated with cartoon brands including SpongeBob Squarepants, Looney Tunes, and Rick and Morty, as well as with singer Elton John.[5]

Teddy Fresh
IndustryStreetwear
Founded2017
FoundersHila Klein
HeadquartersLos Angeles, California
Websitewww.teddyfresh.com

History

Klein launched the Teddy Fresh apparel range in 2017.[1][2][6] Teddy Fresh products are designed to be “colorful and playful” and are inspired by ‘90s fashion.[6] The apparel is known for featuring pastel and color-block patterns,[7][8][9] and products include t-shirts, hoodies, sweaters, and jackets,[7] for men and for women.[10] The brand uses materials such as denim, jacquard, angora wool, and sueded fleece.[11]

Teddy Fresh products have been worn by celebrities such as Post Malone,[12]  Billie Eilish, Imane “Pokimane” Anys,[13] Howie Mandel, and Sofia Vergara.

Collaborations

In 2020, Teddy Fresh collaborated with the animated television series SpongeBob Squarepants.[5]In 2021, Teddy Fresh released clothing in collaboration with the Care Bears brand.[14][15][16]

In October 2021, Teddy Fresh worked closely with Japanese artist Yurie Sekiya to translate her unique and accomplished style to the Teddy Fresh clothing creating wearable art.[17] Sekiya brings her own interpretation of “kawaii culture,” inspired by manga, cartoons, toys, and her everyday experiences.[17]

On November 13, 2021, Teddy Fresh hosted a pop-up event in Los Angeles[18] featuring the brand’s November 2021 collection— a collaboration with the Looney Tunes brand.[1][6]

In February 2022, Teddy Fresh announced a new collaboration with singer Elton John[19] called "Teddy Fresh x Elton John” which was “inspired by the way John has revolutionized music and broken boundaries and by his outlandish style and lust for life.” It features "sequins…intricate patchwork and vibrant fabrics that convey Elton’s luxurious and regal taste for fashion and life.”[20]

Controversies

James Charles Controversy

In September 2020, fellow YouTuber James Charles came under scrutiny after revealing a new range under his own fashion line, 'Sisters Apparel'. After direct messaging Charles, Ethan Klein, who is Hila Klein's husband, and a popular and controversial YouTuber in his own right, posted a comparison of their designs on Twitter[21] claiming that the choice of color palette and color-block design of the Charles line was identical to Teddy Fresh's most popular hoodie and went on to state that, though their brand was not the first to use this style of apparel,[22] he feared Charles' fanbase, which is significantly larger, may later accuse the Teddy Fresh brand of plagiarism themselves.[23]

The accusations were denied by Charles and subsequently began an online feud between the two YouTubers which, as of November 2020, was seemingly unresolved.[24]

Gone But Not Forgotten Sweater Controversy

Teddy Fresh came under fire in November 2021 when a Reddit user noticed that the piece of art featured on the brand's "Gone But Not Forgotten" sweater design was plagiarized, with the original found in a 1990 book of knitting patterns authored by Gary Kennedy.[25] The jumper in question featured vintage-style artwork of a dinosaur in front of a volcano with text including but not limited "Gone But Not Forgotten", "Teddy Fresh", and "Smiling Down Upon Us". The copied dinosaur design was submitted by a former Teddy Fresh employee who the Kleins indicate was not employed by the clothing brand at the time and went on to[25] indicate that they were unaware that the graphic was plagiarized.[25] The Kleins later collaborated with Gary Kennedy in the release of a new line of clothing.

References
  1. Tenbarge, Kat. "Inside the Teddy Fresh pop-up in LA, where hundreds of 'H3 Podcast' fans waited in the heat despite Hila and Ethan Klein canceling their appearance". Insider. Retrieved 2022-03-01.
  2. "h3h3Productions' Hila Klein To Launch 'Teddy Fresh' Apparel Range". Tubefilter. 2017-07-25. Retrieved 2022-03-01.
  3. "TEDDY FRESH Trademark of Teddy Fresh Inc. - Registration Number 5704135 - Serial Number 87539987 :: Justia Trademarks". trademarks.justia.com. Retrieved 2023-03-17.
  4. "Is New York City the Best Place to Start a Streetwear or Fashion Brand?". Complex. Retrieved 2022-03-01.
  5. "Hila Klein's 'Teddy Fresh' Streetwear Brand Teases SpongeBob SquarePants Collab". Tubefilter. 2020-02-21. Retrieved 2022-03-01.
  6. Widjojo, Conchita (2021-11-11). "How Teddy Fresh Finds Inspiration in 'Nostalgia' and Reflects Hila Klein's Personal Style". WWD. Retrieved 2022-03-01.
  7. "Teddy Fresh's Hila Klein On Bringing Color & Quality To Streetwear". UPROXX. 2020-10-14. Retrieved 2022-03-01.
  8. "High-end sweatshirts you need for fall". The Post. Retrieved 2022-03-01.
  9. "Teddy Fresh doubles down on pastel-colored outerwear for its February collection • GEEKSPIN". geekspin.co. 2021-02-19. Retrieved 2022-03-01.
  10. "Teddy Fresh, Carebears Try on Streetwear Collab". licenseglobal.com. 2021-01-29. Retrieved 2022-03-01.
  11. Dobrosielski, Chuck (2021-02-02). "This New Drop Brings Care Bears to Streetwear". Sourcing Journal. Retrieved 2022-03-01.
  12. Beauty, Centennial (2020-09-18). "H3H3 Accuses James Charles Of Stealing Merch Design From His Wife, James Responds". Centennial Beauty. Retrieved 2022-03-01.
  13. "When is the Teddy Fresh x Spongebob Squarepants collection coming out?". Dexerto. 2020-02-26. Retrieved 2022-03-01.
  14. "Teddy Fresh and Care Bears Release Nostalgic Clothing Collection". HYPEBEAST. 2021-01-28. Retrieved 2022-03-01.
  15. Bobila, Maria. "Here's Your First Look At Teddy Fresh's Care Bears Collaboration". Nylon. Retrieved 2022-03-01.
  16. "LA Brand Teddy Fresh Collaborates With Care Bear". Ballerstatus.com. 2021-01-28. Retrieved 2022-03-01.
  17. "Artist Spotlight - Yurie Sekiya". Teddy Fresh. Retrieved 2022-04-11.
  18. Tenbarge, Kat. "Inside the Teddy Fresh pop-up in LA, where hundreds of 'H3 Podcast' fans waited in the heat despite Hila and Ethan Klein canceling their appearance". Insider. Retrieved 2022-03-18.
  19. Krishnamurthy, Chaitra (2022-02-22). "Teddy Fresh x Elton John collection celebrates singer's iconic looks". HITC. Retrieved 2022-03-01.
  20. News, A. B. C. (2022-02-23). "Elton John teams with hot fashion line Teddy Fresh for new collection inspired by his "lust for life"". Retrieved 2022-03-18. {{cite web}}: |last= has generic name (help)
  21. "Beauty guru James Charles accused of stealing clothing designs from YouTubers Ethan and Hila Klein". Business Insider Australia. 2020-09-18. Retrieved 2022-03-27.
  22. "James Charles accused of stealing merch design from fellow influencer: 'Combative and dismissive'". ca.style.yahoo.com. Retrieved 2022-03-27.
  23. "Thomas Cook brand relaunched; 'rip off' Teddy Fresh clash; Lady A legal fight continues – news digest". www.worldtrademarkreview.com. Retrieved 2022-03-27.
  24. Bain, Ellissa (2020-09-18). "Twitter: James Charles and Teddy Fresh drama explained – claims YouTuber's merch copies H3H3's hoodie!". HITC. Retrieved 2022-03-27.
  25. "H3H3's Ethan Klein admits Teddy Fresh 'Dino' sweater design was copied". GINX. 2021-11-30. Retrieved 2022-04-11.
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