Magenta Telekom

Magenta Telekom (T-Mobile Austria until 6 May 2019[2]) is the second largest mobile and fixed company in Austria. It is owned by Deutsche Telekom. In 2022 it had 5.2 million customers.[3] Its CEO is Rodrigo Diehl since October, 1st 2022.[4]

Magenta Telekom
TypeSubsidiary
IndustryTelecommunications
Founded1977 (1977) (as Telekabel Wien)
1996 (1996) (as max.mobil)
2002 (2002) (as T-Mobile Austria)
Headquarters
Vienna
,
Austria
Area served
Austria
Key people
Rodrigo Diehl (CEO)
ProductsMobile telephony
Wireless broadband
Internet
CATV
Revenue€1,39 million (2022)[1]
Number of employees
2200 (2023)[1]
ParentDeutsche Telekom
Websitewww.magenta.at

History
T-Mobile Austria headquarters in Landstraße, Vienna (July 2005)

The company was founded as max.mobil in 1996 by the Ö-Call consortium. In 2000, the company was bought by Deutsche Telekom. In 2002, max.mobil was renamed to T-Mobile Austria. In 2019, there was a merger of the companies UPC Austria and T-Mobile Austria, resulting in Magenta Telekom.[5]

tele.ring acquisition

In 2005, T-Mobile Austria acquired mobile provider tele.ring from its parent company Western Wireless Corporation for 1.3 billion euros, and transformed it into its own lower-cost flanker brand.[6] The tele.ring branding was discontinued on 23 March 2020.[7]

UPC Austria acquisition

In December 2017, T-Mobile Austria announced it would acquire cable provider UPC Austria (originally founded in 1977 as Telekabel Wien) from its parent company Liberty Global for 1.9 billion euros.[8] The acquisition was approved by the European Commission on 10 July 2018.[9]

The company announced plans to retire the "T-Mobile" and "UPC" brands in 2019, merging the companies under a single "T" brand. The new brand name was announced on the evening of 6 May 2019.[2]

References
  1. "Das Unternehmen" [The Company] (in German). Magenta Telekom. April 3, 2023.
  2. Helmut Spudich (2 August 2018). "Two become one: T-Mobile and UPC make the ultimate promise for Austria's digital future". T-Mobile Austria.
  3. "Magenta Telekom mit positiver Umsatz- und Ergebnisentwicklung im Geschäftsjahr 2022".
  4. Peter Schiefer (4 August 2022). "Rodrigo Diehl folgt ab Oktober 2022 auf Andreas Bierwirth als CEO von Magenta Telekom". Magenta Telekom.
  5. René Bresgen (7 May 2019). "With Magenta Telekom into Austria's Digital Future". Deutsche Telekom.
  6. "T-Mobile gets tele.ring". TeleGeography. 11 August 2005.
  7. "Telekommunikation - tele.ring geht in Magenta auf".
  8. "Liberty Global to sell UPC Austria to T-Mobile". TeleGeography. 22 December 2017.
  9. "EC greenlights T-Mobile acquisition of UPC Austria". Telecompaper. 10 July 2018.
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