The Social Hub

The Social Hub (TSH) formerly known as The Student Hotel[1] is a hybrid hospitality brand, offering spaces that combine student accommodation, hotel, extended stay rooms, co-working facilities, meeting and event spaces, restaurant, bars and gyms, all under one community and one roof. Originally conceived as a city-centre accommodation option for students, today’s hybrid business has evolved rapidly. TSH was founded by Scottish entrepreneur Charlie MacGregor in 2012. As of 2022 TSH has expanded to 15 locations including Amsterdam, Berlin, Paris, Florence, and Barcelona. TSH expects to open another 10 hotels across Europe by 2025, increasing its operation to 25 hotels. In 2022, it plans to open hotels in Madrid, Barcelona and Toulouse.[2]

The Social Hub
IndustryHospitality
Founded2006 (2006)
FounderCharlie MacGregor
Headquarters
Amsterdam
,
Netherlands
Number of locations
15
Area served
Europe
Key people
  • Charlie MacGregor, CEO
  • Frank Uffen, Partnership Director
  • Felix Hillen, Managing Director
Websitewww.thesocialhub.co

Under MacGregor’s leadership, TSH has been acknowledged by Deloitte as one of 51 best managed companies in the Netherlands 2017-18,[3] achieving Gold status, having been included for more than four years. As founder and CEO of this innovative concept, MacGregor has reimagined the concept of ‘hybrid’ city centre accommodation for an expanding customer base of internationally-minded students, entrepreneurs and travelers who seek more than the anonymity of a box room in a building that sits in grand isolation from the community that surrounds it. The result is a melting pot of disparate groups and nationalities who meet, socialise, share ideas and create friendships, forming a cohesive community.

TSH has partnered with internationally renowned events such as Forbes 30 Under 30 Europe in 2018,[4] Pride Amsterdam in 2021 and 2022,[5] and with Radio538 during Amsterdam Dance Event in 2017.[6]

Furthermore, TSH has hosted workshops and events with successful entrepreneurs, organizing The Climate College Tour which hosted Boyan Slat, founder of The Ocean Cleanup[7] and Ron Simpson, founder of The Avocado Show.[8] During the opening of its Florence location, TSH hosted “bed talks”, during which artists, musicians and creative types sat on the hotel beds and discussed, among other things, the power of innovation, sustainable mobility and success in the age of social media.[9] TSH also focuses on partnerships with educational institutions, having teamed up with the Global School for Entrepreneurship, the first university built by and for startups.[10]

Awards

The Social Hub received the Worldwide Hospitality Awards’ Best Innovation Hotel Individual Initiative in 2014.[11]

TSH won MIPIM’s Best Mixed-Use Development Award in 2019.[12]

TSH was awarded a Best-In-Class Award in 2016 for Best Student Housing Property and 2017 for Best New Student Housing Development.[13]

TSH Maastricht was nominated for the 2018 Frame Awards’ Best Use of Color.[14]

TSH Delft was shortlisted together with The Invisible Party in the Frame Awards 2021 for the top 5 “learning space of the year”.[15]

TSH was shortlisted as a finalist in The PIEoneer Awards 2021 in the categories ‘International student living award ‘and ‘Public/private partnership of the year’ for collaborating with CODAM Coding College.[16]

TSH Eindhoven, Florence, Amsterdam City, Groningen, The Hague, Rotterdam, Amsterdam West, Maastricht, and Berlin received the 2021 TripAdvisor #TravelChoice Award. The award is given to hotels that consistently earn great reviews from travelers and are ranked within the top 10% of properties on TripAdvisor.[17]

Sustainability

The chain was awarded €82 Million in 2019, in Green Financing for Toulouse and Paris, to improve its sustainability by incorporating ESG targets. It also contributes to various social, environmental and ethical causes.[18] In 2022, TSH has received a €145 million social and environmental impact financing from Italian bank Unicredit for the development of its Rome and second Florence locations, planning to open in 2024.[19]

In alignment with their sustainability journey, TSH has achieved BREEAM In-Use sustainability certification for seven of its eight Dutch properties. The Building Research Establishment Environmental Assessment Method is a certification used to measure the sustainable built environment, assessed on land use and ecology, pollution and emissions, water and energy sourcing and usage, and quality of internal environments ensuring improved health and well-being. For example, all Netherlands locations received a rating between ‘Very Good’ to ‘Excellent’.  All new TSH properties are certified with the ‘Very Good’ rating being the minimum.[20]

Growth

The Social Hub has raised several rounds of investments, including €150 million (£118m) from Perella Weinberg Real Estate in 2014[21] and €100 million from APG in 2015. In 2019, the company secured a €82 million green finance package from Credit Agricole for development of its location in Paris and refurbishment of its Toulouse location.[22] In 2021, the company announced a €300 million funding from investors Aermont and APG, allowing it to start the construction of seven new hotels in key European cities.[23] In 2022, TSH has received a €145 million in impact financing from Italian bank Unicredit for the development of its Rome and second Florence locations, planning to open in 2024.[19]

TSH is investing €1.8bn in its international growth strategy,[24] bringing its total number of rooms to 17,550.[25]

In 2016, it acquired the Carlyle Group's 85% stake in three properties located in Amsterdam, Rotterdam and The Hague and locations are currently under development in Lisbon, Glasgow, Madrid, Barcelona, Porto, Florence.[26]

Locations

As of 2022, TSH has 15 locations including Amsterdam, Berlin, Paris, Florence, and Barcelona. TSH expects to open another 10 hotels across Europe by 2025, increasing its operation to 25 hotels. In 2022, it will open hotels in Madrid, Barcelona and Toulouse.[19]

References
  1. "The Student Hotel rebrands as The Social Hub". Hospitality Net. Retrieved 2022-11-10.
  2. O'Neill, Sean; February 10th, Skift; EST, 2022 at 2:30 AM (2022-02-10). "Why This Hybrid Hospitality Brand Ripped Out Its Tech Stack". Skift. Retrieved 2022-04-20.
  3. "Winners | Best Managed Companies | Deloitte". Deloitte Netherlands (in Dutch). Retrieved 2022-04-21.
  4. Releases, Forbes Press. "Forbes Announces First-Ever "Under 30 Summit Europe" in Amsterdam". Forbes. Retrieved 2022-04-20.
  5. "Pride Amsterdam dit jaar 24 uur per dag te zien en beleven". ANP Pers Support. Retrieved 2022-04-20.
  6. Wolthuizen, Josien; Ham, Bart van der; Smits, Vincent; Brummelen, Peter van; School, Joep; Warsame, Fatima; Haga, Jiske van; Herpen, Michiel van (2017-10-23). "Amsterdam Dance Event 2017 breekt bezoekersrecord". Het Parool (in Dutch). Retrieved 2022-04-20.
  7. "Climate College Tour inspiratiesessies". Sungevity (in Dutch). Retrieved 2022-04-20.
  8. "Ron Simpson lanceert creatief workshopconcept". MarketingTribune (in Dutch). Retrieved 2022-04-20.
  9. "L'hotel del futuro nasce a Firenze (il 1° luglio)". Vanity Fair Italia (in Italian). 2018-06-28. Retrieved 2022-04-20.
  10. "A New University for Entrepreneurs is here, and it's Disrupting Traditional Education - Irish Tech News". 2018-09-21. Retrieved 2022-04-20.
  11. "BEST INNOVATION HOTEL "INDIVIDUAL INITIATIVE" 2014". Hospitality Awards. Worldwide Hospitality Awards. Retrieved 30 July 2018.
  12. Martin, James. "The 2019 MIPIM Awards Winners Revealed!".
  13. "The Best in Class Awards". University Business. University Business. Retrieved 30 July 2018.
  14. "Winners". Frame Awards. Frame Awards. Retrieved 30 July 2018.
  15. "The Student Hotel Delft". frameweb.com. Retrieved 2022-04-20.
  16. News, The Pie. "The PIEoneer Awards 2022". pieoneerawards.com. Retrieved 2022-04-20. {{cite web}}: |last= has generic name (help)
  17. "We are proud to receive the 2021... - The Student Hotel". www.facebook.com. Retrieved 2022-04-21.
  18. "Our sustainability promise". The Student Hotel. Retrieved 2021-07-27.
  19. "UniCredit backs The Student Hotel with €145m impact loan". Real Asset Insight. 2022-02-10. Retrieved 2022-04-20.
  20. "Taking Sustainable Steps: TSH Achieves BREEAM In-Use Certification for All Dutch Properties". www.linkedin.com. Retrieved 2022-04-20.
  21. Walsh, Dominic (30 October 2013). "Student Hotel Group Raises £118m". The Times. Retrieved 30 July 2018.
  22. "The Student Hotel secures €82m for French expansion". europe-re.com. Retrieved 2022-04-20.
  23. Whyte, Patrick (2021-10-05). "The Student Hotel gets €300m to supercharge expansion". Hospitality Insights. Retrieved 2022-04-20.
  24. "DUTCH BASED, THE STUDENT HOTEL TO EXPAND IN THE UK AS PART OF €1.8BN INTERNATIONAL GROWTH STRATEGY". The Hotel Property Team. The Hotel Property Team. Retrieved 30 July 2018.
  25. Fountain, Daniel (20 March 2017). "The Student Hotel Group Expanding Across Europe". Hotel Designs. Retrieved 30 July 2018.
  26. "More than just a hotel". The Student Hotel. Retrieved 2022-04-21.
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