The Yes

THE YES is a retail app and platform that focuses on women's fashion and clothing. Its algorithms analyze user data in order to optimize product personalization.[1][2] THE YES has headquarters in New York City and Silicon Valley, California.[3]

THE YES
IndustryFashion, retail
Founded2018 (2018)
Founders
  • Julie Bornstein
  • Amit Aggarwal
Headquarters
San Francisco; New York City
,
United States
Owner
Websitehttps://www.theyes.com

It is the first app to use Apple's App Clips in iOS 14.[4]

On June 10, 2022, THE YES was acquired by Pinterest, Inc.[5]

History

THE YES was founded in 2018 by former Stitch Fix COO Julie Bornstein and Amit Aggarwal, formerly of Bloomreach.[6][7] The app began development in 2018 and was released in May 2020.[8]

At launch, THE YES was the first app to use Apple's App Clips in iOS 14.[4]

Although THE YES originally started out as an app, in 2021 the company also launched the same functionality on their website.[9]

Description

The Yes uses AI technology to curate a feed of fashion product recommendations based on a user's individual preferences. Upon downloading the app, users will be asked a series of questions to determine their aesthetic preferences.[10][11] These include questions about preferred brands, colors, styles, and sizes.[12] Users can also vote "yes" or "no" to signify whether they like a product being shown.[13][14] The platform's algorithms tailor recommendations based on this information.[15]

In 2021, The Yes started allowing users to invite friends to view their liked items and provide feedback via emojis.[16]

The Yes has more than 250 brands,[17] 40 of which are plus-size.[18] The Yes has brands such as Prada, Ralph Lauren, Levi's, Bottega Veneta, and Zara.[19]

The Yes offers price matching and price filtering, but does not use traditional shopping filters.[20]

References
  1. "Say Yes to iOS: This New Smart Shopping App Might Help Save Retail". Vogue. 20 May 2020.{{cite web}}: CS1 maint: url-status (link)
  2. "The Yes is Making Shopping Social Again". Elle. 31 March 2021.{{cite web}}: CS1 maint: url-status (link)
  3. "Former Stitch Fix COO Julie Bornstein is rewriting the e-commerce playbook". Tech Crunch. 2019-10-21.{{cite web}}: CS1 maint: url-status (link)
  4. "How App Clips could help fashion brands". voguebusiness.com. 8 December 2020.{{cite web}}: CS1 maint: url-status (link)
  5. "Pinterest Completes Acquisition of THE YES". Business Wire. Retrieved 2022-12-19.
  6. "Smart Shopping App the Yes Serves up Only Items You'll Want to Buy". marieclaire.com. 5 August 2020.{{cite web}}: CS1 maint: url-status (link)
  7. Colón, Ana. "Taylor Tomasi-Hill Has Always Been One Step Ahead of the Fashion Industry's Evolution". Fashionista. Retrieved 2021-10-23.
  8. "She helped make Stitch Fix a fashion powerhouse. Now she's launching her own shopping platform". bizjournals.com. 2020-05-05. Retrieved 2021-10-23.{{cite web}}: CS1 maint: url-status (link)
  9. "EXCLUSIVE: The Yes Launches Fashion Intelligence-Driven Website". WWD. 16 June 2021.{{cite web}}: CS1 maint: url-status (link)
  10. "Say "Yes" to a Personalized E-commerce Experience with This New App". refinery29. 2020-05-20.{{cite web}}: CS1 maint: url-status (link)
  11. "The Yes is Here to Change the Way You Shop". townandcountrymag.com. 22 May 2020.{{cite web}}: CS1 maint: url-status (link)
  12. "The Yes is a New Personalized Online Shopping App Powered by AI". nylon.com. Fall 2021.{{cite web}}: CS1 maint: url-status (link)
  13. "The Yes Co-Founders on Changing How Fashion is Sold Online". ADWEEK.{{cite web}}: CS1 maint: url-status (link)
  14. "The AI that fashion is using to reinvent itself". Wired UK. ISSN 1357-0978. Retrieved 2021-10-23.
  15. "9 apps that revolutionise the way you shop". Vogue. 20 November 2020.{{cite web}}: CS1 maint: url-status (link)
  16. "These technologies allow you to shop with your friends — without leaving the house". Market Watch.{{cite web}}: CS1 maint: url-status (link)
  17. "We Tried 'The Yes'—And It's the Best App for Personalized Shopping". Glamour. 23 September 2021.{{cite web}}: CS1 maint: url-status (link)
  18. "Must Read: Selma Blair Covers 'Town & Country,' the Yes Expands Plus-Size Offering". fashionista.com. 2021-04-19.{{cite web}}: CS1 maint: url-status (link)
  19. "With new social feature, the Yes aims to bring back shopping with friends". glossy.co. 2 March 2021.{{cite web}}: CS1 maint: url-status (link)
  20. "I Tried This New Shopping App and It Changed the Way I Buy Clothing". thezoereport.com. 2020-05-05.{{cite web}}: CS1 maint: url-status (link)
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