Total Experience

The term Total Experience (abbreviation TX) describes all aspects of the impressions and the experience of all users, in the context of an organization. In particular, this includes the previously separate disciplines of customer experience (CX), employee experience (EX), user experience (UX) and multi-experience (MX).[1] [2]

TX has been identified as an important trend for 2021 by analysts Gartner[3] and KPMG,[4] among others.

See also

References
  1. heise online. "Irgendwas mit KI und Cloud: Gartners zwölf wichtigste IT-Trends" (in German).
  2. "Multiexperience Development Platforms (MXDP)". Retrieved 2023-01-16.
  3. "Gartner Identifies the Top Strategic Technology Trends for 2022".
  4. Werner Girth,Stephanie Ogulin-Weinlich (2021-08-05). "Das Zeitalter der Total Experience - KPMG Austria" (in German).
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