Tree Paine

Tree Paine is an American public relations executive. She is best known as the publicist of American singer-songwriter Taylor Swift since 2014.[1] Paine has guided Swift through issues such as her sexual assault trial and masters dispute.

Career

In 1995, Paine joined Interscope Records, where she worked with artists like No Doubt, Snoop Dogg, and Nine Inch Nails. She left Interscope to launch her own street marketing firm, which merged with Immortal Records in 1999.[2]

Paine worked at the Academy of Country Music until 2007, when she was hired as the senior vice-president at Warner Music Group, where she oversaw all publicity for their country and Christian divisions of Warner Music Nashville.

In 2014, Paine announced that she would leave Warner Music to start her own public relations firm, Premium PR. Her first client was Taylor Swift.[3] Paine is known for guiding Swift through many high-profile moments, Swift's sexual assault trial against former radio host David Mueller, and the dispute over Swift's masters.[4][5][6]

Paine was featured in Swift's 2020 Netflix documentary Miss Americana, directed by Lana Wilson, which received critical acclaim upon release. The Cut opined that Paine has built a reputation as a "quiet but ferocious PR pitbull".[7]

Personal life

Paine is married to Lance Paine. They have a daughter named Lux Lucy Paine.[6]

References
  1. "Taylor Swift hires new publicist amid fresh start". New York Post. Retrieved 5 February 2020.
  2. "Warner Music Nashville Promotes Tree Paine". Music Row. Retrieved 5 February 2020.
  3. "Taylor Swift hires new publicist". Nashville Post. Retrieved 5 February 2020.
  4. "Taylor Swift and Calvin Harris Silence Break-Up Rumors". Time. Retrieved 5 February 2020.
  5. "All Your Questions About This Taylor Swift-Scooter Braun Mess, Answered". W Magazine. Retrieved 5 February 2020.
  6. Bicks, Emily (February 1, 2020). "Who Is Tree Paine? Meet Taylor Swift's Longtime Publicist". Heavy.com. Retrieved February 11, 2020.
  7. Singh-Kurtz, Sangeeta. "The Infamous Publicist Behind the Taylor Swift Machine". New York Magazine. Retrieved 5 February 2020.
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