truTV (Latin American TV channel)

TruTV is a Latin American pay television channel owned by Warner Bros. Discovery Entertainment. Its programming schedule is centred towards reality shows. It was launched on 1 April 2009 replacing Retro.[1] It is divided in two feeds, one in Spanish language and another one in Portuguese language, for Brazil. In July 2010, an HD feed was launched.

TruTV
CountryArgentina
Broadcast areaLatin America
HeadquartersBuenos Aires, Argentina
Programming
Language(s)Spanish
Portuguese
Picture format1080i HDTV
(downscaled to 16:9 480i/576i for the SDTV feed)
Ownership
OwnerWarner Bros. Discovery Americas
Sister channelsAnimal Planet
Discovery Channel
Discovery Home & Health
Discovery Science
Discovery Theater
Discovery World
Food Network
HGTV
I.Sat
Space
TNT
TCM
TLC
History
Launched1 April 2009
ReplacedRetro

History

As Retro

The channel was launched as Retro in the region by "Claxson Interactive Group Latin America & Iberia" and aired classical series and movies. In 2007, it was bought, along with I.Sat and Space by Time Warner, but continued to air the same programming. On 25 March 2009, Turner Broadcasting System announced that "Retro" would be replaced by "truTV" on 1 April 2009 in order to get a new kind of audience. "truTV" is the first channel in the region to be 24-hours of investigation-based programming. All the programming from Retro was moved to Turner Classic Movies, also owned by Time Warner.

Transition to truTV

On April 1, 2009 at 8:30am UTC Retro aired its last show, an episode of the classic animated series Robotech, called Symphony of Light. At 9:00am UTC the channel changed to truTV. Since that date, the channel has been airing 24-hours without interruptions and in several countries of Latin America. The official website, however, was launched in June 2009, two months after the launch of the channel. truTV HD, a high definition version of the channel was launched in July 2010.

Programming

The networks has been adding more programming every month since its original launch.[2]

Logos
  • Logo from April 1, 2009 to August 31, 2016.
    Logo from April 1, 2009 to August 31, 2016.
  • Logo from September 1, 2016 present.
    Logo from September 1, 2016 present.

See also

References
  1. ":: Turner Broadcasting System Latin America, Inc.lanza un nuevo canal: TruTV ::". Archived from the original on 2017-06-30. Retrieved 2009-06-08.
  2. "Home".
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