Unwind with ITV

Unwind with ITV is an ITV ambient television programme. It broadcasts footage of various peaceful environments and computer graphics, over ambient music. Its introduction was, partially, a part of ITV's Britain Get Talking campaign, and is produced by Plymouth-based Rock Oyster Media in collaboration with mental health charity Campaign Against Living Miserably, with music coming from the libraries of the music conglomerate BMG.[1] It started broadcasting on 2 October 2021.[2] Since November 2022, Unwind was discontinued on STV, with it being replaced by Night Vision, which features news, sport and weather from across Scotland.

Unwind with ITV
Title card
Also known asUnwind with STV (on STV)
Genre
  • Ambient television
  • Television filler
Country of originUnited Kingdom
Original languageEnglish
Production
Camera setupSingle-camera
Running time75 minutes
Production companyRock Oyster Media
Release
Original networkITV
Picture format16:9 (1080i HDTV)
Audio formatStereo
Original release2 October 2021 (2021-10-02) –
present
Related

Since mid-November 2022, a round-the-clock feed of Unwind footage has been available as part of the lineup of FAST channels offered within the 'Live TV' section of ITVX.[3] [4] The show is also available for late-night viewing on ITV channels 1-4.

Origins

Unwind with ITV replaced an earlier programme called ITV Nightscreen, which was an hour-and-half filler programme of promotional information about upcoming ITV shows that ran over the late hours of ITV's night-time service. The programme was used to fill the station's overnight downtime, where a closedown would have once been used at the end of programmes. However under ITV's public service broadcasting requirements, the channel is required to operate a 24-hour-a-day service. ITV classified ITV Nightscreen as a regional programme. In 2017, the programme was said to account for more than a third of ITV's regional programming hours. Ofcom considered this an inappropriate means of fulfilling regional quotas and took action to remove the loophole.[5]

Content

The programme consists mainly of either ambient time-lapsed aerial, landscape or nature photography, done by either drone or static cameras. This is laid over soft music with occasional pieces of non-sensical poetry. If not, it broadcasts random computer generated graphics, which are sensitive to the noise of music or ASMR sounds being played over.

See also

References
  1. Staff Reporter (11 October 2021). "Unwind with ITV: ITV announces new nightly mindfulness programme". TellyMix. Retrieved 27 November 2021.
  2. "ITV NIGHTSCREEN TO END AFTER 23 YEARS". Tvzoneuk.com. 26 September 2021. Retrieved 28 April 2022.
  3. "ITVX arrives with 18 streaming channels", RXTVinfo, 2022-11-17
  4. "Unwind Channel - ITVX".
  5. "ITV Nightscreen bows out after more than 23-and-a-half years". Clean Feed. 1 October 2021. Retrieved 27 November 2021.
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