Vadinamma

Vadinamma (transl. Sister-in-law) is an Indian Telugu-language television drama series which airs on Star Maa and streams on Disney+ Hotstar . The series premiered on 6 May 2019.[1] This is a remake of Tamil series Pandian Stores airing on Star Vijay . It stars Sujitha (reprising her role from original), Prabhakar, Rajesh Dutta, Maheshwari, Raj and Priyanka. After running for three years the serial ended on March 21, 2022.

Vadinamma
GenreDrama
Written byS.Siva Sekar
Priya Thambi
Directed byVasavi Kanth
StarringPrabhakar
Sujitha
Country of originIndia
Original languageTelugu
No. of seasons1
No. of episodes808
Production
ProducerPrabhakar
CinematographyG. Jayagopla Reddy
EditorMohammad Ajaruddin
Running time22 minutes
Production companySri Sumanohara Production Pvt Ltd
Release
Original networkStar Maa
Original release6 May 2019 (2019-05-06) –
21 March 2022 (2022-03-21)
Related
Pandian Stores

Plot

It mainly focuses on the unity of a joint family headed by Sita and Raghuram, after the entry of new daughters-in-law, Shailu, Siri and Shilpa.[2]

Cast

Main
  • Sujitha Dhanush as Seetha Mahalakshmi: Raghuram's wife; Lakshman, Bharat and Nani's sister-in-law; Susheela's daughter; Bhaskar's younger sister; Rishi's mother (Main Lead)
  • Prabhakar as Raghuram: Seetha's husband; Lakshman, Bharat and Nani's elder step-brother; Rajeshwari's step-son; Rishi's father
  • Sravan Rajesh Dutta / Unknown as Lakshman: Raghuram's first younger step-brother; Rajeshwari's elder son; Bharat and Nani's elder brother; Shailu's husband; Rishi's adoptive father
  • Maheshwari as Shailaja 'Shailu': Lakshman's wife; Rishi's adoptive mother; Janardhan and Subadhra's daughter
  • Raj as Bharat: Raghuram's second younger step-brother; Rajeshwari's son; Nani's elder brother; Lakshman's younger brother; Siri's husband; Vaidehi's father
  • Priyanka Naidu as Siri: Bharat's wife; Parvathi and Satyamurthy's daughter; Vaidehi's mother
  • Ganesh Reddy as Nani: Shilpa's husband; Raghuram's younger step-brother; Bharat and Lakshman's younger brother; Rajeshwari's younger son
  • Suji Thammishetty as Shilpa: Nani's wife; Kalpana and Kishore's younger sister; Damayanti and Rajasekhar's daughter

Recurring
  • Sujatha Reddy as
    • Rajeshwari: Gowri Shankar's widowed wife; Lakshman, Bharat and Nani's mother; Raghu's step-mother; Vaidehi and Rishi's paternal grandmother (2019–present)
  • Shiva Parvathy (2019-2020) / Rajyalakshmi (2020) / Nirmala Reddy (2020–present) as
    • Parvathy: Siri's mother; Vaidehi's maternal grandmother; Lakshman, Bharat and Nani's aunt; Raghu's step-aunt (2019-2020)
  • Bhargav Rao as
    • Sathyamurthy: Siri's father; Vaidehi's maternal grandfather; Lakshman, Bharat and Nani's uncle; Raghu's step-uncle
  • Chitram Seenu as
    • Papa Rao: Vijaya's husband; Baby's father; Raghuram's cousin brother-in-law (2020)
  • Usha Sri as
    • Vijaya: Papa Rao's wife; Baby's mother; Raghuram's cousin sister (2020)
  • Rajendra as
    • MLA Janardhan: Subadhra's husband; Shailu's father (2019–present)
  • Kondaveeti Sangeetha as
    • Damayanti: Shilpa, Kalpana and Kishore's mother (2021–present)
  • Naveena as
    • Subadhra: Janardhan's wife; Shailu's mother (2019–present)
  • Manjula Paritala as
    • Amrutha: Raghuram's relative and fake wife; Varshita's mother (2020-2021)
  • Unknown as
    • Kishore: Kalpana's younger brother; Shilpa's elder brother; Damayanti's son (2021–present)
  • Baby Nandhita as
    • Varshita: Amrutha's daughter and Raghuram's fake daughter (2020-2021)
  • Unknown as
    • Sushela
  • Kalpana: Avinash's wife; Shilpa and Kishore's elder sister; Damayanti's daughter (2021–present)
  • Vijay Bhargav as
    • Bhaskar: Seetha's elder brother; Durga's husband; Raghuram's best friend (2019–present)
  • Madhulika as
    • Durga: Bhaskar's wife; Seetha's sister-in-law; Parvathy's niece (2019–present)
  • Unknown as
    • Avinash: Damayanti's son-in-law; Kalpana's husband (2021–present)

Cameo appearance
  • Amardeep Chowdary as Rama
  • Sreeharsha Chaganti as Abhi
  • Baby Krithika as Young Seetha
  • Master Shourya as Young Lakshman
  • Master Chakri as Young Bharath
  • Krishna Koushik as Raja Gopal
  • Madhavi Latha as Raja Gopal's wife

Production

In late March 2020, the production and broadcasting of the series halted along with all other Indian television series and films owing COVID-19 outbreak in India.[3][4] It resumed after three months in June 2020.[5]

Reception

Critics

The Times of India stated, "The old wine in a new bottle that celebrates middle class family emotions has struck a chord with the masses."[6]

Viewership and ratings

The series became one of the top five watched Telugu GEC after its time change from afternoon 3:00 pm (IST) to night 7:00 pm (IST) in June 2019 until again being shifted from 7:00 pm in week 49, 2020 despite being in top 3.[7][8][9] As in December 2019, it was at second position with ratings more than about 15 TVR after Karthika Deepam.[10]

Week and year BARC viewership (Telugu GEC) Ref(s)
Impressions (in millions) Ranking
Week 31, 2019 8.04 3 [11]
Week 43, 2019 10.36 2 [12]
Week 49, 2019 10.72 2 [13]
Week 50, 2019 10.44 2 [14]
Week 8, 2020 8.50 3 [15]
Week 28, 2020 7.23 3 [16]
Week 33, 2020 8.61 4 [17]
Week 37, 2020 9.72 3 [18]
Week 42, 2020 10.82 3 [19]
Week 44, 2020 10.39 3 [20]
Week 46, 2020 9.80 3 [21]
Week 48, 2020 9.87 3 [22]

References
  1. "Prabhakar and Sujitha starrer Vadinamma to premiere in May". The Times of India. Archived from the original on 5 April 2021.
  2. "వదినమ్మ సీరియల్‌లో ఇదే అసలైన ట్విస్ట్..." CNN News18. Archived from the original on 5 April 2021.
  3. "Covid-19 impact: Film, serial shootings halted till March 31". The Economic Times.{{cite web}}: CS1 maint: url-status (link)
  4. "Telugu television shows back on track". The Hindu.{{cite web}}: CS1 maint: url-status (link)
  5. "Vadinamma actor Prabhakar announces Telugu TV shoots to resume in the first week of June". The Times of India.{{cite web}}: CS1 maint: url-status (link)
  6. "From Bigg Boss Telugu 3 to Subhadra Parinayam: Best and most disappointing Telugu TV shows of 2019". The Times of India.{{cite web}}: CS1 maint: url-status (link)
  7. "కార్తీక దీపం సీరియల్‌తో వదినమ్మ పోటీ...గెలుపెవరిదో తెలుసా...?". CNN News18.{{cite web}}: CS1 maint: url-status (link)
  8. "Vadinamma bags a position in the top 5 TV shows in Telugu". The Times of India.
  9. "Bigg Boss Telugu 4's time slot to change soon; details inside". The Times of India.{{cite web}}: CS1 maint: url-status (link)
  10. "Even TV serials are dominated by other language actresses!". The Hans India.{{cite web}}: CS1 maint: url-status (link)
  11. "Telugu TV Shows Rating: వంటలక్క దెబ్బకి 'బిగ్ బాస్' డమాల్.. నెం.1 'కార్తీకదీపం'". The Times of India. Archived from the original on 14 March 2021. Retrieved 14 March 2021.
  12. "దూసుకొస్తున్న వదినమ్మ...కార్తీక దీపం సీరియల్‌కు చెక్ పెడుతుందా...?". CNN News18.{{cite web}}: CS1 maint: url-status (link)
  13. "Jabardasth Rating: 'జబర్దస్త్‌'ని సైడేసిన న్యూస్ .. నాగబాబు ఎఫెక్ట్ లేదు కాని..!". The Times of India. Archived from the original on 21 March 2021.
  14. "Karthika Deepam: వంటలక్క దెబ్బకు బెల్లంకొండ హీరో బేజారు...కార్తీక దీపమే టాప్..." CNN News18. Archived from the original on 30 March 2021.
  15. "Pinni 2 Serial: 'వంటలక్క' స్పీడ్‌కు 'పిన్నీ' బ్రేకులు.. రంగంలోకి దిగుతున్న రాధిక". The Times of India. Archived from the original on 21 March 2021.
  16. "Week 28 2020 Top 5 Telugu programs". Twitter. BARC India. Archived from the original on 2020-07-24.
  17. "Allu Arjun's Ala Vaikunthapurramuloo Beats Sarileru Neekevvaru By Getting Highest TRP Ratings". International Business Times. Archived from the original on 14 March 2021. Retrieved 14 March 2021.
  18. "WEEK 37 - DATA: Saturday, 12th September 2020 To Friday, 18th September 2020". BARC India. Archived from the original on 25 September 2020.
  19. "WEEK 42 - DATA: Saturday, 17th October 2020 To Friday, 23rd October 2020". BARC India. Archived from the original on 30 October 2020.
  20. "WEEK 44 - DATA: Saturday, 31st October 2020 To Friday, 6th November 2020". BARC India. Archived from the original on 12 November 2020.
  21. "WEEK 46 - DATA: Saturday, 14th November 2020 To Friday, 20th November 2020". BARC India. Archived from the original on 1 December 2020.
  22. "WEEK 48 - DATA: Saturday, 28th November 2020 To Friday, 4th December 2020". BARC India. Archived from the original on 16 December 2020.
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