Promotion

Promotion means spreading information about an product, service or issue.

Promotional activity generally involves a company spreading knowledge about it's brand, products, or service to generate demand, build a following, raise awareness, or build loyalty. Many of these activities taking place simultaneously, and including channels such as: Social Media, Direct Mail, Print, and Television.

Promotion as part of marketing means spreading information about a product, product line, brand, or company. Promotion includes:

Publicity and public relations
Advertising

Promotion for marketing includes additionally:

Personal selling
Non-personal selling
Sales promotion
Tradeshows
Direct selling
Refer a friend
Loyalty bonus
Product placement
- For example, arranging that a product is used on a television programme or in a movie so that the viewer can see the brand name or symbol or logo.[1]

Promotion can also happen when a marketing company is providing discounts and coupons to customers to create brand awareness.

Promotion is different from advertising in that

References

Clifford, Stephanie (July 22, 2008). "A Product's Place Is on the Set". Advertising (editorial). The New York Times. Retrieved 2008-11-22.

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[1] Clifford, Stephanie (July 22, 2008). "A Product's Place Is on the Set". Advertising (editorial). The New York Times. Retrieved 2008-11-22.