Axe (brand)
Axe (known as Lynx in United Kingdom, the Republic of Ireland, Australia and New Zealand) are a brand of grooming products. They are marketed more towards younger men.
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|---|---|
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| Type | Grooming products |
| Owner | Unilever |
| Country | France |
| Introduced | 1983 |
| Related brands | Dove |
| Markets | Worldwide |
| Website | www.theaxeeffect.com www.lynxeffect.com |
It was inspired by Unilever's other brand Impulse and was first launched in 1983. Unilever attempted to launch Axe in the rest of Europe but they had to change the name to Lynx because of trademark problems.[1] The company has also run into controversy. Their advertisements have been criticized for their supposed promotion of encouraging sexual promiscuity and sexism.[2]
References
- "Children Of The Web". Bloomberg Businessweek. Retrieved 2014-03-28.
- "The Menaissance". The Guardian. Retrieved 2014-03-28.
Other websites
- Official website (Axe)
- Official website (Lynx)
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