The Boring Company
The Boring Company is a tunnel boring company founded by Elon Musk,[1] who earlier started SpaceX. It aims to reduce traffic congestion in urban areas. It is involved in the building of the Hyperloop in Los Angeles.
 | |
| Industry | Geotechnical engineering Subterranean product development |
|---|---|
| Founded | December 17, 2016 |
| Founder | Elon Musk |
| Headquarters | , |
Key people | Steve Davis (project lead) |
| Products | Boring Test Tunnel |
| Parent | SpaceX |
Elon Musk complained via Twitter about Los Angeles traffic and the same day, December 17, 2016, founded the company. It built a short test tunnel in Los Angeles.
To raise money for the expensive project, Elon Musk started selling promotional merchandise - first caps and then flamethrowers (branded as 'Not a flamethrower' to stop customs) and then fire extinguishers to go with. The company website is written in a lighthearted tone, for example describing the fire extinguishers as 'overpriced'.
References
- "The Boring Company - Crunchbase". crunchbase.com. Archived from the original on September 23, 2017. Retrieved September 22, 2017.
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